110 STEPMarketing Plan for GATORADEAllan Ray C. EnriquezOctober 29, 2010 5 Steps for Part 1 (PTM and Positioning)Gatorade’s PTM are youth leading an “active” lifestyleWho…
1. For internal use only 2. • Feel good. • Look good. • Do good.For internal use only 3. • proper attire • running shoes • nutrition • training • registered…