SACHAJUAN
V E R O N I C A M C C R A C K E N
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SACHAJUAN <PAGE02>V E R O N I C A M C C R A C K E N
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What makes the SACHAJUAN brand unique and compelling is its
simplicity and function in perfect harmony with high quality
and innovation . this is reflected in their very clean yet
elegantly designed packaging and product image. The brand
has shown unparalleled growth and is a well established
premium brand in the SCANDINAVIAN market along with being
one of the most competitive hair care markets in the world.
With products based largely on the principles specific and
unique to their incredibly nourishing Ocean Silk technology,
SACHAJUAN is designed to create healthy, strong hair that’s ra-
diant and lustrous. Their simple and straightforward formulas
blend serious technological innovation with luxury for results
that are immediate, unparalleled, and unbelievably beautiful.
SACHAJUAN <PAGE03>V E R O N I C A M C C R A C K E N
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Due to the company’s Swedish origin, the exploration of Scandinavian design was a prominent influence in the development of this environment. Incorporating this softened geometric aesthetic aided in definingSACHAJUAN’s distinct identity within the design.
The essence of the SACHAJUAN pop-up store developed through investigations of retail interior design and what defines an individual’s shopping experience in an intriguing and functional space. The combination of innovation, sculpture, and function played a significant role in order to invite, stimulate, and provide for the user.
In addition, conceptual inspiration for the overall design came through examining various forms and tex-tures, such as natural hair and SACHAJUAN’s ocean silk technology. Striving for a balance of experience and service led to utilization of minimalistic and neutral materials helps maintain focus on the product and reinforce the simplicity of the space.
SACHAJUAN <PAGE08>V E R O N I C A M C C R A C K E N
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SACHAJUAN <PAGE11>V E R O N I C A M C C R A C K E N
D R I F T W O O DC A S H W R A P , C E N T R A L H U B & S H E L V i n g M A T E R I A L
M I S T G R E YW A L L P A I N T
D A R K T I N TG L A S S W A L L
C O N C R E T EF L O O R I N G
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I N T E R A C T I V E
T O U C H S C R E E N
T E C H N O L O G Y
A C C E S S I B L E
E A S Y - T O - U S E
P R O V I D E S C U S T O M E R
W I T H I N F O R M A T I O
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S E C U R I T Y N O T E *
H E A V Y D U T Y
r e t r a c t A B L E S T E E L
S E C U R I T Y G A T E
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SACHAJUAN
V E R O N I C A M C C R A C K E N
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