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Creative Proposal Writting Shortcourse & Workshop Internal Development Program
27

Workshop Penulisan Proposal dan Presentasi Kreatif untuk Upgrading Himakom FISIP UNS

May 13, 2015

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Miftah Arjuna
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Page 1: Workshop Penulisan Proposal dan Presentasi Kreatif untuk Upgrading Himakom FISIP UNS

CreativeProposalWritting

Shortcourse & Workshop

Internal Development Program

Page 2: Workshop Penulisan Proposal dan Presentasi Kreatif untuk Upgrading Himakom FISIP UNS

Proposal ?

Page 3: Workshop Penulisan Proposal dan Presentasi Kreatif untuk Upgrading Himakom FISIP UNS

Proposal, Apa itu ?

Deskripsi Perencanaan Kegiatan

Page 4: Workshop Penulisan Proposal dan Presentasi Kreatif untuk Upgrading Himakom FISIP UNS

Proposal, Untuk apa ?

Page 5: Workshop Penulisan Proposal dan Presentasi Kreatif untuk Upgrading Himakom FISIP UNS

Proposal, Untuk Apa ?

Deskripsi Kegiatan Kepada Stakeholder

Deskripsi kegiatan Kepada Sponsor

Sebagai Panduan Pelaksanaan Kegiatan

Page 6: Workshop Penulisan Proposal dan Presentasi Kreatif untuk Upgrading Himakom FISIP UNS

Nulis Proposal Kreatif ?

Page 7: Workshop Penulisan Proposal dan Presentasi Kreatif untuk Upgrading Himakom FISIP UNS

Content &Design

Page 8: Workshop Penulisan Proposal dan Presentasi Kreatif untuk Upgrading Himakom FISIP UNS

ContentStruktur penulisanKebenaran EYD

“Untuk kelengkapan deksripsi kegiatanyang menujukkan kita serius mempersiapkan suatu kegiatan dengan deskripsi setiap detail kegiatan untuk tiap stakeholder”

Page 9: Workshop Penulisan Proposal dan Presentasi Kreatif untuk Upgrading Himakom FISIP UNS

DesignKreatifitas !!!

Ketika pembaca proposal kita sudah jenuh dengan tumpukan proposalyang masuk, bagaimana proposal kita bisa menarik perhatian mereka ?

Proposal Kreatif tujuannya :“Untuk menarik perhatian pembaca proposal kita, desain harus menarik, eye-cacthing, kreatif, dan mewakili kegiatan kita”

Page 10: Workshop Penulisan Proposal dan Presentasi Kreatif untuk Upgrading Himakom FISIP UNS

Do lots of research

If you've not bothered to do any homework before writing your proposal, it will be very obvious. So research and research again. Find out the prospect client's strengths and weaknesses. Come up with original ideas that will help them improve and become a success.

www.creativeboom.com

Page 11: Workshop Penulisan Proposal dan Presentasi Kreatif untuk Upgrading Himakom FISIP UNS

Get a nice design

It's worth investing some cash into getting a graphic designer to design a template proposal that matches your branding. Something that you can edit and change yourself, and save as a PDF. It'll add that professional touch.

Page 12: Workshop Penulisan Proposal dan Presentasi Kreatif untuk Upgrading Himakom FISIP UNS

Keep things bespokeJust because you've obtained a template design, it shouldn't mean you use a 'template' proposal where you tweak copy to vaguely suit each new client. Treat each new proposal as a 'start from scratch'. The more effort you put in, the more chance you'll have of winning the work.

Page 13: Workshop Penulisan Proposal dan Presentasi Kreatif untuk Upgrading Himakom FISIP UNS

Write an 'Introduction’Proposals aren't just about outlining the work involved, they're about selling yourself. Start off your proposal with a brief but positive outline of yourself and your business. Talk about what you do, your skills and expertise. Really take this opportunity to highlight your strengths.

Page 14: Workshop Penulisan Proposal dan Presentasi Kreatif untuk Upgrading Himakom FISIP UNS

Create a 'Project Overview' or 'Executive Summary’

Once you've carried out your research, write a concise yet powerful 'project overview'. This is a chance to really demonstrate your understanding of the project and your passion for helping them to achieve their goals.

Page 15: Workshop Penulisan Proposal dan Presentasi Kreatif untuk Upgrading Himakom FISIP UNS

Write 'Project Recommendations’

Be generous with your ideas. Show the client how innovative you are and how you're not afraid to get creative or stick your neck out. Suggest things that the client might not have considered. Be bold and show your expertise.

Page 16: Workshop Penulisan Proposal dan Presentasi Kreatif untuk Upgrading Himakom FISIP UNS

Keep copy conversational and easy to understand

Resist the temptation to write formal, corporate copy. Leave out any unnecessary jargon or 'business speak'. Write copy that lets your personality shine through. Using big fancy words isn't going to give you a better chance of winning - but keeping things clear, concise and friendly will.

Page 17: Workshop Penulisan Proposal dan Presentasi Kreatif untuk Upgrading Himakom FISIP UNS

Be honest

Don't make promises you can't keep as it will only come back to haunt you. This means if you say you can do something but can't, it will only lead to unhappy clients in future.

Page 18: Workshop Penulisan Proposal dan Presentasi Kreatif untuk Upgrading Himakom FISIP UNS

Leave the cost until last

Once you've had chance to sell yourself and prove that you're a great person for the job, you can reveal how much things will cost. Simply write 'The cost will be £X. This includes all necessary work outlined in this proposal.' Be sure to make clear what is and isn't included and you'll cover your ass should any additional costs crop up in future.

Page 19: Workshop Penulisan Proposal dan Presentasi Kreatif untuk Upgrading Himakom FISIP UNS

Include payment termsIt's worth mentioning your payment terms after you've revealed your price. And outlining that your proposal cost is only valid for a certain amount of time. Write something like 'Please note: All prices are exclusive of VAT. Price is valid for 30 days from the date shown on the first page of this document. Payment terms are based on our standard 30-day requirement.'

Page 20: Workshop Penulisan Proposal dan Presentasi Kreatif untuk Upgrading Himakom FISIP UNS

Add timescalesTo manage client expectations, outline how long you think the project will take and how much notice you'll need to go ahead. So write something like 'The project will take between four-six weeks to complete. We will require two week’s notice before work can begin. This is so we are able to schedule the work accordingly.'

Page 21: Workshop Penulisan Proposal dan Presentasi Kreatif untuk Upgrading Himakom FISIP UNS

Don't forget the legal stuffAt the end of every proposal, make sure you include something like '© Copyright in this document is the property of [NAME OF YOUR BUSINESS]. Information and ideas in this proposal are provided in complete confidence to [CLIENT NAME] and may not be forwarded to any third party without our prior consent.'

Page 22: Workshop Penulisan Proposal dan Presentasi Kreatif untuk Upgrading Himakom FISIP UNS

One final checkCheck spelling, grammar and layout of text. Double check. Check once more. And then save your document and leave it for a day. Give yourself some time to think about it because you might have missed something. Once you're happy, email the proposal to the client as an attached PDF. Keep things relaxed and encourage the client to call or email if they have any further questions.

Page 23: Workshop Penulisan Proposal dan Presentasi Kreatif untuk Upgrading Himakom FISIP UNS

Proposal Kegiatan Proposal Kegiatan

Proposal Kegiatan Proposal Kegiatan

Proposal Kegiatan Proposal Kegiatan

Proposal Kegiatan Proposal Kegiatan

Proposal Kegiatan Proposal Kegiatan

Proposal Kegiatan Proposal Kegiatan

Proposal Kegiatan Proposal Kegiatan

Proposal Kegiatan Proposal Kegiatan

Proposal Kegiatan Proposal Kegiatan

Proposal Kegiatan Proposal Kegiatan

Proposal Kegiatan Proposal Kegiatan

Proposal Kegiatan Proposal Kegiatan

Proposal Kegiatan Proposal Kegiatan

Proposal Kegiatan Proposal Kegiatan

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Page 24: Workshop Penulisan Proposal dan Presentasi Kreatif untuk Upgrading Himakom FISIP UNS

Simply Design

Page 25: Workshop Penulisan Proposal dan Presentasi Kreatif untuk Upgrading Himakom FISIP UNS

Beberapa Contoh

Page 26: Workshop Penulisan Proposal dan Presentasi Kreatif untuk Upgrading Himakom FISIP UNS

Tugas Bentuk tim @ 3 orang

Bikin Proposal Kreatif (PDF Format)Event Himakom Fiktif

(Seminar, Workshop, Kompetisi, Charity, Musik, Dll)Minimal 5 Halaman

Desain BebasWaktu 30 Menit

Page 27: Workshop Penulisan Proposal dan Presentasi Kreatif untuk Upgrading Himakom FISIP UNS

@miftaharjunaSemoga Bermanfaat :)