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85 REFERENCES 83rd General Session of the International Association for Dental Research, Baltimore, US Bhuono Agung Nugroho, SE, M.Si.,Akt., 2005, Strategi Jitu: Memilih Metode Statistik Penelitian dengan SPSS Churchill, Gilbert A. Jr. &Lacobucci, Dawn, 2005, Marketing Research: Methodological Foundation, Mason, Ohio: South-Western Hawkins, Del I. & Mothersbough, David L. & Best, Roger J, 2007, Consumer Behavior: Building Marketing Strategy, 1221 Avenue of the Americas, New York, NY: The McGraw-Hill Companies, Inc. Schiffman Leon G. & Kanuk, Leslie Lazar, 2007, Consumer Behavior, New Jersey: Pearson Education, Inc. [email protected]
96

STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

Mar 30, 2018

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Page 1: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

85

REFERENCES

83rd General Session of the International Association for Dental

Research, Baltimore, US

Bhuono Agung Nugroho, SE, M.Si.,Akt., 2005, Strategi Jitu: Memilih Metode Statistik Penelitian dengan SPSS

Churchill, Gilbert A. Jr. &Lacobucci, Dawn, 2005, Marketing Research: Methodological Foundation, Mason, Ohio: South-Western

Hawkins, Del I. & Mothersbough, David L. & Best, Roger J, 2007, Consumer Behavior: Building Marketing Strategy, 1221 Avenue of the Americas, New York, NY: The McGraw-Hill Companies, Inc.

Schiffman Leon G. & Kanuk, Leslie Lazar, 2007, Consumer Behavior, New Jersey: Pearson Education, Inc.

[email protected]

Page 2: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

86

APPENDIXES A

Usia : Jenis Kelamin : Kami mahasiswa School of Business and Management Institut Teknologi Bandung (SBM-ITB) sedang melakukan riset berkenaan dengan perilaku siswa SMA dalam menkonsumsi yogurt. Dalam riset ini, kami berniat mengukur seberapa besar yogurt (rasa, packaging, dan elemen lain) mempengaruhi target market mereka untuk ingat dan membeli yogurt. Jika anda berkenan, kami ingin mengetahui identitas anda sebagai sumber data yang akan kami simpan dan terjamin kerahasiaannya karena hanya untuk keperluan riset semata Nama : No Tlp/HP : Alamat : Terima kasih atas perhatiaan, kesediaan dan perhatian anda dalam mengisi kuesioner yang kami berikan ini. Kami mohon maaf apabila penelitian kami ini menyita waktu anda. 1. Berapakah uang jajan dalam sehari?

a. < Rp 3000 b. Rp 3000 – Rp 10.000 c. Rp 10.000 – Rp 20.000 d. > Rp 20.000

2. Jika anda penyuka yogurt berapa kali dalam seminggu anda mendkonsumsi yogurt?

a. 1 kali dalam seminggu b. 2 kali dalam seminggu c. 3 kali dalam seminggu d. > 3 kali dalam seminggu

3. Alasan apa sehingga anda menkonsumsi yogurt? a. Senang-senang b. Kesehatan c. Sebagai rutinitas (yogurt minuman favorit)

4. Apakah anda setuju jika terdapat penjual yogurt di sekolah anda? a. Ya b. Tidak

5. Bersama siapa anda biasa meminum yogurt? a. Teman b. Keluarga c. Sendiri

6. Karena alasan apa anda meminum yogurt? a. Menyehatkan dan menyegarkan b. Rasa yogurt c. Tertarik dengan peckaging d. hanya mencoba saja

Page 3: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

87

APPENDIX B

No Pernyataan Sangat Tidak Tidak Ragu- Setuju Sangat

Setuju Setuju ragu Setuju

RASA dan VARIASI

1 Rasa yogurt yang asam itu enak

2

Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak

terlalu manis

3 Saya suka yogurt yang kental

4 rasa yogurt yang bervariasi menjadi salah satu keputusan

saya membeli yogurt

5 saya suka yogurt yang dijadikan es

6 Saya suka yogurt yang rasanya buah-buahan

7

Saya suka yogurt yang didalamnya terdapat variasi (ada buah, jelly,

dan lain sebagainya)

PACKAGING

8

Packaging bukan faktor utama untuk saya membeli yogurt

9 Packaging yang berbentuk gelas sudah sangat ideal

10

Packaging yogurt yang menarik mempengaruhi keputusan

saya untuk membeli

11

packaging merupakan bagian terpenting untuk menarik minat

membeli yogurt

12 design packaging harus semenarik mungkin

13

design packaging yang sangat biasa membuat saya malas

membeli yogurt

PLACE

14 penjualan yogurt seharusnya mempunyai stand sendiri

15

Lokasi penjualan mempengaruhi keputusan saya untuk membeli

16

kebersihan lokasi penjualan adalah hal utama yang mempengaruhi

saya untuk membeli

17 Saya membeli yogurt karena alasan iseng

PROMOTION and OTHER QUESTION

18 Saya tertarik untuk mencoba yogurt yang belum dikenal

19

media promosi yang cocok dilakukan di SMA adalah pembagian

sample yogurt

20 Saya lebih suka membeli yogurt yang sudah terkenal

21 Saya membeli yogurt karena alasan kesehatan

22 Saya membeli yogurt karena memang favorit

Terima kasih atas kesediaan waktu anda untuk mengisi kuisioner ini, mohon maaf bila mengganggu waktu anda.

Page 4: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

88

APPENDIX C J/K&Q6 (demografik) Crosstab

q6

Sangat tidak setuju

Tidak setuju

Ragu- ragu Setuju

Sangat setuju

Total

Count 4 3 8 70 47 132

% within jenis kelamin

3.0% 2.3% 6.1% 53.0% 35.6% 100.0%

% within q6 44.4% 33.3% 53.3% 43.2% 44.8% 44.0%

L

% of Total 1.3% 1.0% 2.7% 23.3% 15.7% 44.0%

Count 5 6 7 92 58 168

% within jenis kelamin

3.0% 3.6% 4.2% 54.8% 34.5% 100.0%

% within q6 55.6% 66.7% 46.7% 56.8% 55.2% 56.0%

Jenis Kelamin

P

% of Total 1.7% 2.0% 2.3% 30.7% 19.3% 56.0%

Count 9 9 15 162 105 300

% within jenis kelamin

3.0% 3.0% 5.0% 54.0% 35.0% 100.0%

% within q6 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 3.0% 3.0% 5.0% 54.0% 35.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 1.012(a) 4 .908

Likelihood Ratio 1.018 4 .907

Linear-by-Linear Association .025 1 .874

N of Valid Cases 300

a 2 cells (20.0%) have expected count less than 5. The minimum expected count is 3.96.

L P

jeniskelamin

0

20

40

60

80

100

Coun

t

q6sangat tidak setujutidaksetujuraguragusetujusangat setuju

Bar Chart

Page 5: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

89

J/K&Q7 (demografik) Crosstab

Q7

Sangat tidak setuju

Tidak setuju Ragu- ragu Setuju

Sangat setuju

Total

Count 5 11 21 33 62 132

% within jenis kelamin

3.8% 8.3% 15.9% 25.0% 47.0% 100.0%

% within q7 41.7% 40.7% 50.0% 44.0% 43.1% 44.0%

L

% of Total 1.7% 3.7% 7.0% 11.0% 20.7% 44.0%

Count 7 16 21 42 82 168

% within jenis kelamin

4.2% 9.5% 12.5% 25.0% 48.8% 100.0%

% within q7 58.3% 59.3% 50.0% 56.0% 56.9% 56.0%

Jenis Kelamin

P

% of Total 2.3% 5.3% 7.0% 14.0% 27.3% 56.0%

Count 12 27 42 75 144

% within jenis kelamin

4.0% 9.0% 14.0% 25.0% 48.0%

% within q7 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 4.0% 9.0% 14.0% 25.0% 48.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .809(a) 4 .937

Likelihood Ratio .805 4 .938

Linear-by-Linear Association .017 1 .898

N of Valid Cases 300

a 0 cells (.0%) have expected count less than 5. The minimum expected count is 5.28.

L P

jeniskelamin

0

20

40

60

80

100

Coun

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q7sangat tidak setujutidaksetujuraguragusetujusangat setuju

Bar Chart

Page 6: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

90

J/K&Q8 (demografik) Crosstab

Q8

Sangat tidak setuju

Tidak setuju Ragu- ragu Setuju

Sangat setuju

Total

Count 1 25 47 54 5 132

% within jenis kelamin

.8% 18.9% 35.6% 40.9% 3.8% 100.0%

% within q8 16.7% 46.3% 47.5% 41.9% 41.7% 44.0%

L

% of Total .3% 8.3% 15.7% 18.0% 1.7% 44.0%

Count 5 29 52 75 7 168

% within jenis kelamin

3.0% 17.3% 31.0% 44.6% 4.2% 100.0%

% within q8 83.3% 53.7% 52.5% 58.1% 58.3% 56.0%

Jenis Kelamin

P

% of Total 1.7% 9.7% 17.3% 25.0% 2.3% 56.0%

Count 6 54 99 129 12 300

% within jenis kelamin

2.0% 18.0% 33.0% 43.0% 4.0% 100.0%

% within q8 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 2.0% 18.0% 33.0% 43.0% 4.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 2.686(a) 4 .612

Likelihood Ratio 2.899 4 .575

Linear-by-Linear Association .029 1 .865

N of Valid Cases 300

a 2 cells (20.0%) have expected count less than 5. The minimum expected count is 2.64.

L P

jeniskelamin

0

20

40

60

80

Coun

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q8sangat tidak setujutidaksetujuraguragusetujusangat setuju

Bar Chart

Page 7: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

91

J/K&Q11 (demografik) Crosstab

q11

Sangat tidak setuju

Tidak setuju Ragu- ragu Setuju

Sangat setuju

Total

Count 1 12 40 67 12 132

% within jenis kelamin

.8% 9.1% 30.3% 50.8% 9.1% 100.0%

% within q11 33.3% 36.4% 53.3% 42.1% 40.0% 44.0%

L

% of Total .3% 4.0% 13.3% 22.3% 4.0% 44.0%

Count 2 21 35 92 18 168

% within jenis kelamin

1.2% 12.5% 20.8% 54.8% 10.7% 100.0%

% within q11 66.7% 63.6% 46.7% 57.9% 60.0% 56.0%

Jenis Kelamin

P

% of Total .7% 7.0% 11.7% 30.7% 6.0% 56.0%

Count 3 33 75 159 30 300

% within jenis kelamin

1.0% 11.0% 25.0% 53.0% 10.0% 100.0%

% within q11 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 1.0% 11.0% 25.0% 53.0% 10.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 3.989(a) 4 .407

Likelihood Ratio 3.984 4 .408

Linear-by-Linear Association .091 1 .763

N of Valid Cases 300

a 2 cells (20.0%) have expected count less than 5. The minimum expected count is 1.32.

L P

jeniskelamin

0

20

40

60

80

100

Coun

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q11sangat tidak setujutidaksetujuraguragusetujusangat setuju

Bar Chart

Page 8: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

92

J/K&Q15 (demografik) Crosstab

q15

Sangat tidak setuju

Tidak setuju Ragu- ragu Setuju

Sangat setuju

Total

Count 1 16 28 67 20 132

% within jenis kelamin

.8% 12.1% 21.2% 50.8% 15.2% 100.0%

% within q15 33.3% 41.0% 49.1% 44.7% 39.2% 44.0%

L

% of Total .3% 5.3% 9.3% 22.3% 6.7% 44.0%

Count 2 23 29 83 31 168

% within jenis kelamin

1.2% 13.7% 17.3% 49.4% 18.5% 100.0%

% within q15 66.7% 59.0% 50.9% 55.3% 60.8% 56.0%

Jenis Kelamin

P

% of Total .7% 7.7% 9.7% 27.7% 10.3% 56.0%

Count 3 39 57 150 51 300

% within jenis kelamin

1.0% 13.0% 19.0% 50.0% 17.0% 100.0%

% within q15 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 1.0% 13.0% 19.0% 50.0% 17.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 1.386(a) 4 .847

Likelihood Ratio 1.391 4 .846

Linear-by-Linear Association .067 1 .796

N of Valid Cases 300

a 2 cells (20.0%) have expected count less than 5. The minimum expected count is 1.32.

L P

jeniskelamin

0

20

40

60

80

100

Count

q15sangat tidak setujutidaksetujuraguragusetujusangat setuju

Bar Chart

Page 9: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

93

J/K&Q18 (demografik) Crosstab

q18

Sangat tidak setuju

Tidak setuju Ragu- ragu Setuju

Sangat setuju

Total

Count 6 15 57 45 9 132

% within jenis kelamin

4.5% 11.4% 43.2% 34.1% 6.8% 100.0%

% within q18 50.0% 55.6% 42.2% 39.5% 75.0% 44.0%

L

% of Total 2.0% 5.0% 19.0% 15.0% 3.0% 44.0%

Count 6 12 78 69 3 168

% within jenis kelamin

3.6% 7.1% 46.4% 41.1% 1.8% 100.0%

% within q18 50.0% 44.4% 57.8% 60.5% 25.0% 56.0%

Jenis Kelamin

P

% of Total 2.0% 4.0% 26.0% 23.0% 1.0% 56.0%

Count 12 27 135 114 12 300

% within jenis kelamin

4.0% 9.0% 45.0% 38.0% 4.0% 100.0%

% within q18 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 4.0% 9.0% 45.0% 38.0% 4.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 7.440(a) 4 .114

Likelihood Ratio 7.514 4 .111

Linear-by-Linear Association .099 1 .753

N of Valid Cases 300

a 0 cells (.0%) have expected count less than 5. The minimum expected count is 5.28.

L P

jeniskelamin

0

20

40

60

80

Coun

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q18sangat tidak setujutidaksetujuraguragusetujusangat setuju

Bar Chart

Page 10: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

94

J/K&P2 (demografik) Crosstab

p2 1 2 3 4

Total

Count 91 22 4 15 132

% within jeniskelamin

68.9% 16.7% 3.0% 11.4% 100.0%

% within p2 44.0% 44.9% 25.0% 53.6% 44.0%

L

% of Total 30.3% 7.3% 1.3% 5.0% 44.0%

Count 116 27 12 13 168

% within jeniskelamin

69.0% 16.1% 7.1% 7.7% 100.0%

% within p2 56.0% 55.1% 75.0% 46.4% 56.0%

Jenis Kelamin

P

% of Total 38.7% 9.0% 4.0% 4.3% 56.0%

Count 207 49 16 28 300

% within jeniskelamin

69.0% 16.3% 5.3% 9.3% 100.0%

% within p2 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 69.0% 16.3% 5.3% 9.3% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 3.401(a) 3 .334

Likelihood Ratio 3.536 3 .316

Linear-by-Linear Association .085 1 .771

N of Valid Cases 300

a 0 cells (.0%) have expected count less than 5. The minimum expected count is 7.04.

L P

jeniskelamin

0

20

40

60

80

100

120

Coun

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p21234

Bar Chart

Page 11: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

95

J/K&P3 (demografik) Crosstab

p3 1 2 3 4

Total

Count 85 37 10 132 85

% within jeniskelamin

64.4% 28.0% 7.6% 100.0% 64.4%

% within p3 42.3% 53.6% 33.3% 44.0% 42.3%

L

% of Total 28.3% 12.3% 3.3% 44.0% 28.3%

Count 116 32 20 168 116

% within jeniskelamin

69.0% 19.0% 11.9% 100.0% 69.0%

% within p3 57.7% 46.4% 66.7% 56.0% 57.7%

Jenis Kelamin

P

% of Total 38.7% 10.7% 6.7% 56.0% 38.7%

Count 201 69 30 300 201

% within jeniskelamin

67.0% 23.0% 10.0% 100.0% 67.0%

% within p3 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 67.0% 23.0% 10.0% 100.0% 67.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 4.217(a) 2 .121

Likelihood Ratio 4.230 2 .121

Linear-by-Linear Association .002 1 .967

N of Valid Cases 300

a 0 cells (.0%) have expected count less than 5. The minimum expected count is 13.20.

L P

jeniskelamin

0

20

40

60

80

100

120

Coun

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p3123

Bar Chart

Page 12: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

96

Usia&Q9 (demografik)

Crosstab

q9

sangat tidak setuju

Tidak setuju Ragu -ragu Setuju

sangat setuju

Total

Count 1 3 11 55 2 72 % within usia 1.4% 4.2% 15.3% 76.4% 2.8% 100.0% % within q9 33.3% 14.3% 19.3% 27.4% 11.1% 24.0%

15

% of Total .3% 1.0% 3.7% 18.3% .7% 24.0% Count 0 8 21 56 5 90 % within usia .0% 8.9% 23.3% 62.2% 5.6% 100.0% % within q9 .0% 38.1% 36.8% 27.9% 27.8% 30.0%

16

% of Total .0% 2.7% 7.0% 18.7% 1.7% 30.0% Count 2 10 25 90 11 138 % within usia 1.4% 7.2% 18.1% 65.2% 8.0% 100.0% % within q9 66.7% 47.6% 43.9% 44.8% 61.1% 46.0%

usia

17

% of Total .7% 3.3% 8.3% 30.0% 3.7% 46.0% Count 3 21 57 201 18 300 % within usia 1.0% 7.0% 19.0% 67.0% 6.0% 100.0% % within q9 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 1.0% 7.0% 19.0% 67.0% 6.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 7.544(a) 8 .479 Likelihood Ratio 8.677 8 .370 Linear-by-Linear association .047 1 .829 N of Valid Cases

300

a 4 cells (26.7%) have expected count less than 5. The minimum expected count is .72.

15 16 17

usia

0

20

40

60

80

100

Coun

t

q9sangat tidak setujutidaksetujuraguragusetujusangat setuju

Bar Chart

Page 13: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

97

Usia&Q15 (demografik) Crosstab

q15

sangat tidak setuju

Tidak setuju Ragu -ragu Setuju

sangat setuju

Total

Count 1 10 12 32 17 72 % within usia 1.4% 13.9% 16.7% 44.4% 23.6% 100.0% % within q15 33.3% 25.6% 21.1% 21.3% 33.3% 24.0%

15

% of Total .3% 3.3% 4.0% 10.7% 5.7% 24.0% Count 1 16 15 45 13 90 % within usia 1.1% 17.8% 16.7% 50.0% 14.4% 100.0% % within q15 33.3% 41.0% 26.3% 30.0% 25.5% 30.0%

16

% of Total .3% 5.3% 5.0% 15.0% 4.3% 30.0% Count 1 13 30 73 21 138 % within usia .7% 9.4% 21.7% 52.9% 15.2% 100.0% % within q15 33.3% 33.3% 52.6% 48.7% 41.2% 46.0%

usia

17

% of Total .3% 4.3% 10.0% 24.3% 7.0% 46.0% Count 3 39 57 150 51 300 % within usia 1.0% 13.0% 19.0% 50.0% 17.0% 100.0% % within q15 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 1.0% 13.0% 19.0% 50.0% 17.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 7.349(a) 8 .499 Likelihood Ratio 7.164 8 .519 Linear-by-Linear Association .001 1 .972 N of Valid Cases

300

a 3 cells (20.0%) have expected count less than 5. The minimum expected count is .72.

15 16 17

usia

0

20

40

60

80

Coun

t

q15sangat tidak setujutidaksetujuraguragusetujusangat setuju

Bar Chart

Page 14: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

98

Usia&Q18 (demografik) Crosstab

q18

sangat tidak setuju

Tidak setuju Ragu -ragu Setuju

sangat setuju

Total

Count 4 6 29 32 1 72 % within usia 5.6% 8.3% 40.3% 44.4% 1.4% 100.0% % within q18 33.3% 22.2% 21.5% 28.1% 8.3% 24.0%

15

% of Total 1.3% 2.0% 9.7% 10.7% .3% 24.0% Count 4 5 44 34 3 90 % within usia 4.4% 5.6% 48.9% 37.8% 3.3% 100.0% % within q18 33.3% 18.5% 32.6% 29.8% 25.0% 30.0%

16

% of Total 1.3% 1.7% 14.7% 11.3% 1.0% 30.0% Count 4 16 62 48 8 138 % within usia 2.9% 11.6% 44.9% 34.8% 5.8% 100.0% % within q18 33.3% 59.3% 45.9% 42.1% 66.7% 46.0%

usia

17

% of Total 1.3% 5.3% 20.7% 16.0% 2.7% 46.0% Count 12 27 135 114 12 300 % within usia 4.0% 9.0% 45.0% 38.0% 4.0% 100.0% % within q18 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 4.0% 9.0% 45.0% 38.0% 4.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 7.417(a) 8 .492 Likelihood Ratio 7.777 8 .456 Linear-by-Linear Association .005 1 .942 N of Valid Cases

300

a 4 cells (26.7%) have expected count less than 5. The minimum expected count is 2.88.

15 16 17

usia

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99

Usia&Q20 (demografik) Crosstab

q20

sangat tidak setuju

Tidak setuju Ragu -ragu Setuju

sangat setuju

Total

Count 1 5 17 43 6 72 % within usia 1.4% 6.9% 23.6% 59.7% 8.3% 100.0% % within q20 16.7% 27.8% 28.3% 22.4% 25.0% 24.0%

15

% of Total .3% 1.7% 5.7% 14.3% 2.0% 24.0% Count 0 5 17 60 8 90 % within usia .0% 5.6% 18.9% 66.7% 8.9% 100.0% % within q20 .0% 27.8% 28.3% 31.3% 33.3% 30.0%

16

% of Total .0% 1.7% 5.7% 20.0% 2.7% 30.0% Count 5 8 26 89 10 138 % within usia 3.6% 5.8% 18.8% 64.5% 7.2% 100.0% % within q20 83.3% 44.4% 43.3% 46.4% 41.7% 46.0%

usia

17

% of Total 1.7% 2.7% 8.7% 29.7% 3.3% 46.0% Count 6 18 60 192 24 300 % within usia 2.0% 6.0% 20.0% 64.0% 8.0% 100.0% % within q20 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 2.0% 6.0% 20.0% 64.0% 8.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 5.024(a) 8 .755 Likelihood Ratio 6.461 8 .596 Linear-by-Linear Association .086 1 .770 N of Valid Cases

300

a 4 cells (26.7%) have expected count less than 5. The minimum expected count is 1.44.

15 16 17

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Page 16: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

100

Usia&Q22 (demografik) Crosstab

q22

sangat tidak setuju

Tidak setuju Ragu -ragu Setuju

sangat setuju

Total

Count 2 14 13 31 12 72 % within usia 2.8% 19.4% 18.1% 43.1% 16.7% 100.0% % within q22 22.2% 31.1% 24.1% 19.5% 36.4% 24.0%

15

% of Total .7% 4.7% 4.3% 10.3% 4.0% 24.0% Count 2 12 13 56 7 90 % within usia 2.2% 13.3% 14.4% 62.2% 7.8% 100.0% % within q22 22.2% 26.7% 24.1% 35.2% 21.2% 30.0%

16

% of Total .7% 4.0% 4.3% 18.7% 2.3% 30.0% Count 5 19 28 72 14 138 % within usia 3.6% 13.8% 20.3% 52.2% 10.1% 100.0% % within q22 55.6% 42.2% 51.9% 45.3% 42.4% 46.0%

usia

17

% of Total 1.7% 6.3% 9.3% 24.0% 4.7% 46.0% Count 9 45 54 159 33 300 % within usia 3.0% 15.0% 18.0% 53.0% 11.0% 100.0% % within q22 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 3.0% 15.0% 18.0% 53.0% 11.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 8.509(a) 8 .385 Likelihood Ratio 8.302 8 .405 Linear-by-Linear association .014 1 .904 N of Valid Cases

300

a 3 cells (20.0%) have expected count less than 5. The minimum expected count is 2.16.

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Page 17: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

101

USIA&P1 (demografik) Crosstab

p1 2 3 4

Total

Count 11 37 24 72 % within usia 15.3% 51.4% 33.3% 100.0% % within p1 20.8% 23.4% 27.0% 24.0%

15

% of Total 3.7% 12.3% 8.0% 24.0% Count 18 51 21 90 % within usia 20.0% 56.7% 23.3% 100.0% % within p1 34.0% 32.3% 23.6% 30.0%

16

% of Total 6.0% 17.0% 7.0% 30.0% Count 24 70 44 138 % within usia 17.4% 50.7% 31.9% 100.0% % within p1 45.3% 44.3% 49.4% 46.0%

usia

17

% of Total 8.0% 23.3% 14.7% 46.0% Count 53 158 89 300 % within usia 17.7% 52.7% 29.7% 100.0% % within p1 100.0% 100.0% 100.0% 100.0%

Total

% of Total 17.7% 52.7% 29.7% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 2.682(a) 4 .612 Likelihood Ratio 2.756 4 .599 Linear-by-Linear Association .009 1 .923 N of Valid Cases

300

a 0 cells (.0%) have expected count less than 5. The minimum expected count is 12.72.

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Page 18: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

102

APPENDIX D P1&Q1 (psychographic) Crosstab

q1

Sangat tidak setuju

Tidak setuju Ragu ragu Setuju

Sangat setuju

Total

Count 3 7 10 31 2 53 % within p1 5.7% 13.2% 18.9% 58.5% 3.8% 100.0% % within q1 16.7% 17.9% 22.2% 17.5% 9.5% 17.7%

2

% of Total 1.0% 2.3% 3.3% 10.3% .7% 17.7% Count 10 19 21 94 14 158 % within p1 6.3% 12.0% 13.3% 59.5% 8.9% 100.0% % within q1 55.6% 48.7% 46.7% 53.1% 66.7% 52.7%

3

% of Total 3.3% 6.3% 7.0% 31.3% 4.7% 52.7% Count 5 13 14 52 5 89 % within p1 5.6% 14.6% 15.7% 58.4% 5.6% 100.0% % within q1 27.8% 33.3% 31.1% 29.4% 23.8% 29.7%

p1

4

% of Total 1.7% 4.3% 4.7% 17.3% 1.7% 29.7% Count 18 39 45 177 21 300 % within p1 6.0% 13.0% 15.0% 59.0% 7.0% 100.0% % within q1 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 6.0% 13.0% 15.0% 59.0% 7.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 3.049(a) 8 .931 Likelihood Ratio 3.133 8 .926 Linear-by-Linear Association .001 1 .981 N of Valid Cases

300

a 2 cells (13.3%) have expected count less than 5. The minimum expected count is 3.18.

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Page 19: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

103

P1&Q3 (psycografic) Crosstab

q3

Sangat tidak setuju

Tidak setuju Ragu ragu Setuju

Sangat setuju

Total

Count 1 4 6 32 10 53 % within p1 1.9% 7.5% 11.3% 60.4% 18.9% 100.0% % within q3 16.7% 8.9% 14.3% 20.5% 19.6% 17.7%

2

% of Total .3% 1.3% 2.0% 10.7% 3.3% 17.7% Count 3 30 25 76 24 158 % within p1 1.9% 19.0% 15.8% 48.1% 15.2% 100.0% % within q3 50.0% 66.7% 59.5% 48.7% 47.1% 52.7%

3

% of Total 1.0% 10.0% 8.3% 25.3% 8.0% 52.7% Count 2 11 11 48 17 89 % within p1 2.2% 12.4% 12.4% 53.9% 19.1% 100.0% % within q3 33.3% 24.4% 26.2% 30.8% 33.3% 29.7%

p1

4

% of Total .7% 3.7% 3.7% 16.0% 5.7% 29.7% Count 6 45 42 156 51 300 % within p1 2.0% 15.0% 14.0% 52.0% 17.0% 100.0% % within q3 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 2.0% 15.0% 14.0% 52.0% 17.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 6.793(a) 8 .559 Likelihood Ratio 7.115 8 .524 Linear-by-Linear Association .072 1 .789 N of Valid Cases

300

a 3 cells (20.0%) have expected count less than 5. The minimum expected count is 1.06.

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Page 20: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

104

P1&Q4 (psycografic) Crosstab

q4

Sangat tidak setuju

Tidak setuju Ragu ragu Setuju

Sangat setuju

Total

Count 1 1 2 33 16 53 % within p1 1.9% 1.9% 3.8% 62.3% 30.2% 100.0% % within q4 33.3% 8.3% 8.3% 18.0% 20.5% 17.7%

2

% of Total .3% .3% .7% 11.0% 5.3% 17.7% Count 1 9 15 96 37 158 % within p1 .6% 5.7% 9.5% 60.8% 23.4% 100.0% % within q4 33.3% 75.0% 62.5% 52.5% 47.4% 52.7%

3

% of Total .3% 3.0% 5.0% 32.0% 12.3% 52.7% Count 1 2 7 54 25 89 % within p1 1.1% 2.2% 7.9% 60.7% 28.1% 100.0% % within q4 33.3% 16.7% 29.2% 29.5% 32.1% 29.7%

p1

4

% of Total .3% .7% 2.3% 18.0% 8.3% 29.7% Count 3 12 24 183 78 300 % within p1 1.0% 4.0% 8.0% 61.0% 26.0% 100.0% % within q4 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 1.0% 4.0% 8.0% 61.0% 26.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 5.610(a) 8 .691 Likelihood Ratio 5.955 8 .652 Linear-by-Linear Association .003 1 .954 N of Valid Cases

300

a 6 cells (40.0%) have expected count less than 5. The minimum expected count is .53.

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Page 21: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

105

P1&Q5 (psycografic) Crosstab

q5

Sangat tidak setuju

Tidak setuju Ragu ragu Setuju

Sangat setuju

Total

Count 6 11 15 17 3 52 % within p1 11.5% 21.2% 28.8% 32.7% 5.8% 100.0% % within q5 22.2% 17.5% 17.9% 16.7% 14.3% 17.5%

2

% of Total 2.0% 3.7% 5.1% 5.7% 1.0% 17.5% Count 12 33 47 51 14 157 % within p1 7.6% 21.0% 29.9% 32.5% 8.9% 100.0% % within q5 44.4% 52.4% 56.0% 50.0% 66.7% 52.9%

3

% of Total 4.0% 11.1% 15.8% 17.2% 4.7% 52.9% Count 9 19 22 34 4 88 % within p1 10.2% 21.6% 25.0% 38.6% 4.5% 100.0% % within q5 33.3% 30.2% 26.2% 33.3% 19.0% 29.6%

p1

4

% of Total 3.0% 6.4% 7.4% 11.4% 1.3% 29.6% Count 27 63 84 102 21 297 % within p1 9.1% 21.2% 28.3% 34.3% 7.1% 100.0% % within q5 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 9.1% 21.2% 28.3% 34.3% 7.1% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 3.678(a) 8 .885 Likelihood Ratio 3.729 8 .881 Linear-by-Linear Association .018 1 .892 N of Valid Cases

297

a 2 cells (13.3%) have expected count less than 5. The minimum expected count is 3.68.

2 3 4

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Page 22: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

106

P1&Q10 (psycografic) Crosstab

q10

Sangat tidak setuju

Tidak setuju Ragu ragu Setuju

Sangat setuju

Total

Count 1 3 14 33 2 53 % within p1 1.9% 5.7% 26.4% 62.3% 3.8% 100.0% % within q10 11.1% 7.7% 23.3% 18.6% 13.3% 17.7%

2

% of Total .3% 1.0% 4.7% 11.0% .7% 17.7% Count 6 25 31 86 10 158 % within p1 3.8% 15.8% 19.6% 54.4% 6.3% 100.0% % within q10 66.7% 64.1% 51.7% 48.6% 66.7% 52.7%

3

% of Total 2.0% 8.3% 10.3% 28.7% 3.3% 52.7% Count 2 11 15 58 3 89 % within p1 2.2% 12.4% 16.9% 65.2% 3.4% 100.0% % within q10 22.2% 28.2% 25.0% 32.8% 20.0% 29.7%

p1

4

% of Total .7% 3.7% 5.0% 19.3% 1.0% 29.7% Count 9 39 60 177 15 300 % within p1 3.0% 13.0% 20.0% 59.0% 5.0% 100.0% % within q10 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 3.0% 13.0% 20.0% 59.0% 5.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 7.876(a) 8 .446 Likelihood Ratio 8.383 8 .397 Linear-by-Linear Association .009 1 .924 N of Valid Cases

300

a 5 cells (33.3%) have expected count less than 5. The minimum expected count is 1.59.

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Page 23: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

107

P1&Q12 (psycografic) Crosstab

q12

Sangat tidak setuju

Tidak setuju Ragu ragu Setuju

Sangat setuju

Total

Count 1 5 39 8 53 1 % within p1 1.9% 9.4% 73.6% 15.1% 100.0% 1.9% % within q12 11.1% 11.9% 21.7% 11.6% 17.7% 11.1%

2

% of Total .3% 1.7% 13.0% 2.7% 17.7% .3% Count 6 23 90 39 158 6 % within p1 3.8% 14.6% 57.0% 24.7% 100.0% 3.8% % within q12 66.7% 54.8% 50.0% 56.5% 52.7% 66.7%

3

% of Total 2.0% 7.7% 30.0% 13.0% 52.7% 2.0% Count 2 14 51 22 89 2 % within p1 2.2% 15.7% 57.3% 24.7% 100.0% 2.2% % within q12 22.2% 33.3% 28.3% 31.9% 29.7% 22.2%

p1

4

% of Total .7% 4.7% 17.0% 7.3% 29.7% .7% Count 9 42 180 69 300 9 % within p1 3.0% 14.0% 60.0% 23.0% 100.0% 3.0% % within q12 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 3.0% 14.0% 60.0% 23.0% 100.0% 3.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 5.467(a) 6 .485 Likelihood Ratio 5.675 6 .461 Linear-by-Linear Association .055 1 .815 N of Valid Cases

300

a 3 cells (25.0%) have expected count less than 5. The minimum expected count is 1.59.

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Page 24: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

108

P1&Q13 (psycografic) Crosstab

q13

Sangat tidak setuju

Tidak setuju Ragu ragu Setuju

Sangat setuju

Total

Count 2 10 25 11 5 53 % within p1 3.8% 18.9% 47.2% 20.8% 9.4% 100.0% % within q13 16.7% 20.8% 20.3% 11.8% 20.8% 17.7%

2

% of Total .7% 3.3% 8.3% 3.7% 1.7% 17.7% Count 5 23 63 52 15 158 % within p1 3.2% 14.6% 39.9% 32.9% 9.5% 100.0% % within q13 41.7% 47.9% 51.2% 55.9% 62.5% 52.7%

3

% of Total 1.7% 7.7% 21.0% 17.3% 5.0% 52.7% Count 5 15 35 30 4 89 % within p1 5.6% 16.9% 39.3% 33.7% 4.5% 100.0% % within q13 41.7% 31.3% 28.5% 32.3% 16.7% 29.7%

p1

4

% of Total 1.7% 5.0% 11.7% 10.0% 1.3% 29.7% Count 12 48 123 93 24 300 % within p1 4.0% 16.0% 41.0% 31.0% 8.0% 100.0% % within q13 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 4.0% 16.0% 41.0% 31.0% 8.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 6.121(a) 8 .634 Likelihood Ratio 6.502 8 .591 Linear-by-Linear Association .042 1 .838 N of Valid Cases

300

a 3 cells (20.0%) have expected count less than 5. The minimum expected count is 2.12.

2 3 4

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Page 25: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

109

P1&Q14 (psycografic) Crosstab

q14

Sangat tidak setuju

Tidak setuju Ragu ragu Setuju

Sangat setuju

Total

Count 1 13 14 19 6 53 % within p1 1.9% 24.5% 26.4% 35.8% 11.3% 100.0% % within q14 16.7% 18.1% 16.7% 15.1% 50.0% 17.7%

2

% of Total .3% 4.3% 4.7% 6.3% 2.0% 17.7% Count 3 38 52 61 4 158 % within p1 1.9% 24.1% 32.9% 38.6% 2.5% 100.0% % within q14 50.0% 52.8% 61.9% 48.4% 33.3% 52.7%

3

% of Total 1.0% 12.7% 17.3% 20.3% 1.3% 52.7% Count 2 21 18 46 2 89 % within p1 2.2% 23.6% 20.2% 51.7% 2.2% 100.0% % within q14 33.3% 29.2% 21.4% 36.5% 16.7% 29.7%

p1

4

% of Total .7% 7.0% 6.0% 15.3% .7% 29.7% Count 6 72 84 126 12 300 % within p1 2.0% 24.0% 28.0% 42.0% 4.0% 100.0% % within q14 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 2.0% 24.0% 28.0% 42.0% 4.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 14.916(a) 8 .061 Likelihood Ratio 12.832 8 .118 Linear-by-Linear Association .010 1 .921 N of Valid Cases

300

a 5 cells (33.3%) have expected count less than 5. The minimum expected count is 1.06.

2 3 4

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110

P1&Q15 (psycografic) Crosstab

q15

Sangat tidak setuju

Tidak setuju Ragu ragu Setuju

Sangat setuju

Total

Count 0 9 12 22 10 53 % within p1 .0% 17.0% 22.6% 41.5% 18.9% 100.0% % within q15 .0% 23.1% 21.1% 14.7% 19.6% 17.7%

2

% of Total .0% 3.0% 4.0% 7.3% 3.3% 17.7% Count 3 14 30 85 26 158 % within p1 1.9% 8.9% 19.0% 53.8% 16.5% 100.0% % within q15 100.0% 35.9% 52.6% 56.7% 51.0% 52.7%

3

% of Total 1.0% 4.7% 10.0% 28.3% 8.7% 52.7% Count 0 16 15 43 15 89 % within p1 .0% 18.0% 16.9% 48.3% 16.9% 100.0% % within q15 .0% 41.0% 26.3% 28.7% 29.4% 29.7%

p1

4

% of Total .0% 5.3% 5.0% 14.3% 5.0% 29.7% Count 3 39 57 150 51 300 % within p1 1.0% 13.0% 19.0% 50.0% 17.0% 100.0% % within q15 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 1.0% 13.0% 19.0% 50.0% 17.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 9.114(a) 8 .333 Likelihood Ratio 10.310 8 .244 Linear-by-Linear Association .006 1 .939 N of Valid Cases

300

a 3 cells (20.0%) have expected count less than 5. The minimum expected count is .53.

2 3 4

p1

0

20

40

60

80

100

Coun

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Page 27: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

111

P1&Q19 (psycografic) Crosstab

q19

Sangat tidak setuju

Tidak setuju Ragu ragu Setuju

Sangat setuju

Total

Count 0 2 5 28 18 53 % within p1 .0% 3.8% 9.4% 52.8% 34.0% 100.0% % within q19 .0% 33.3% 12.8% 17.9% 18.8% 17.7%

2

% of Total .0% .7% 1.7% 9.3% 6.0% 17.7% Count 2 3 20 87 46 158 % within p1 1.3% 1.9% 12.7% 55.1% 29.1% 100.0% % within q19 66.7% 50.0% 51.3% 55.8% 47.9% 52.7%

3

% of Total .7% 1.0% 6.7% 29.0% 15.3% 52.7% Count 1 1 14 41 32 89 % within p1 1.1% 1.1% 15.7% 46.1% 36.0% 100.0% % within q19 33.3% 16.7% 35.9% 26.3% 33.3% 29.7%

p1

4

% of Total .3% .3% 4.7% 13.7% 10.7% 29.7% Count 3 6 39 156 96 300 % within p1 1.0% 2.0% 13.0% 52.0% 32.0% 100.0% % within q19 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 1.0% 2.0% 13.0% 52.0% 32.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 4.686(a) 8 .791 Likelihood Ratio 5.135 8 .743 Linear-by-Linear Association .001 1 .972 N of Valid Cases

300

a 6 cells (40.0%) have expected count less than 5. The minimum expected count is .53.

2 3 4

p1

0

20

40

60

80

100

Coun

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Page 28: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

112

P1&Q22 (psycografic) Crosstab

q22

Sangat tidak setuju

Tidak setuju Ragu ragu Setuju

Sangat setuju

Total

Count 1 5 8 33 6 53 % within p1 1.9% 9.4% 15.1% 62.3% 11.3% 100.0% % within q22 11.1% 11.1% 14.8% 20.8% 18.2% 17.7%

2

% of Total .3% 1.7% 2.7% 11.0% 2.0% 17.7% Count 5 27 33 79 14 158 % within p1 3.2% 17.1% 20.9% 50.0% 8.9% 100.0% % within q22 55.6% 60.0% 61.1% 49.7% 42.4% 52.7%

3

% of Total 1.7% 9.0% 11.0% 26.3% 4.7% 52.7% Count 3 13 13 47 13 89 % within p1 3.4% 14.6% 14.6% 52.8% 14.6% 100.0% % within q22 33.3% 28.9% 24.1% 29.6% 39.4% 29.7%

p1

4

% of Total 1.0% 4.3% 4.3% 15.7% 4.3% 29.7% Count 9 45 54 159 33 300 % within p1 3.0% 15.0% 18.0% 53.0% 11.0% 100.0% % within q22 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 3.0% 15.0% 18.0% 53.0% 11.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 6.228(a) 8 .622 Likelihood Ratio 6.333 8 .610 Linear-by-Linear Association .090 1 .764 N of Valid Cases

300

a 3 cells (20.0%) have expected count less than 5. The minimum expected count is 1.59.

2 3 4

p1

0

20

40

60

80

Coun

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Page 29: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

113

P2&Q10 (psycografic) Crosstab

q10

sangat tidak setuju

Tidak setuju Ragu- ragu setuju

sangat setuju

Total

Count 6 26 44 123 8 207 % within p2 2.9% 12.6% 21.3% 59.4% 3.9% 100.0% % within q10 66.7% 66.7% 73.3% 69.5% 53.3% 69.0%

1

% of Total 2.0% 8.7% 14.7% 41.0% 2.7% 69.0% Count 1 7 6 31 4 49 % within p2 2.0% 14.3% 12.2% 63.3% 8.2% 100.0% % within q10 11.1% 17.9% 10.0% 17.5% 26.7% 16.3%

2

% of Total .3% 2.3% 2.0% 10.3% 1.3% 16.3% Count 0 2 4 10 0 16 % within p2 .0% 12.5% 25.0% 62.5% .0% 100.0% % within q10 .0% 5.1% 6.7% 5.6% .0% 5.3%

3

% of Total .0% .7% 1.3% 3.3% .0% 5.3% Count 2 4 6 13 3 28 % within p2 7.1% 14.3% 21.4% 46.4% 10.7% 100.0% % within q10 22.2% 10.3% 10.0% 7.3% 20.0% 9.3%

p2

4

% of Total .7% 1.3% 2.0% 4.3% 1.0% 9.3% Count 9 39 60 177 15 300 % within p2 3.0% 13.0% 20.0% 59.0% 5.0% 100.0% % within q10 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 3.0% 13.0% 20.0% 59.0% 5.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 9.320(a) 12 .675 Likelihood Ratio 9.871 12 .627 Linear-by-Linear Association .056 1 .812 N of Valid Cases

300

a 9 cells (45.0%) have expected count less than 5. The minimum expected count is .48.

1 2 3 4

p2

0

25

50

75

100

125

Coun

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Page 30: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

114

P2&Q18 (psycografic) Crosstab

q18

sangat tidak setuju

Tidak setuju Ragu- ragu setuju

sangat setuju

Total

Count 8 17 96 80 6 207 % within p2 3.9% 8.2% 46.4% 38.6% 2.9% 100.0% % within q18 66.7% 63.0% 71.1% 70.2% 50.0% 69.0%

1

% of Total 2.7% 5.7% 32.0% 26.7% 2.0% 69.0% Count 1 6 20 18 4 49 % within p2 2.0% 12.2% 40.8% 36.7% 8.2% 100.0% % within q18 8.3% 22.2% 14.8% 15.8% 33.3% 16.3%

2

% of Total .3% 2.0% 6.7% 6.0% 1.3% 16.3% Count 0 1 10 5 0 16 % within p2 .0% 6.3% 62.5% 31.3% .0% 100.0% % within q18 .0% 3.7% 7.4% 4.4% .0% 5.3%

3

% of Total .0% .3% 3.3% 1.7% .0% 5.3% Count 3 3 9 11 2 28 % within p2 10.7% 10.7% 32.1% 39.3% 7.1% 100.0% % within q18 25.0% 11.1% 6.7% 9.6% 16.7% 9.3%

p2

4

% of Total 1.0% 1.0% 3.0% 3.7% .7% 9.3% Count 12 27 135 114 12 300 % within p2 4.0% 9.0% 45.0% 38.0% 4.0% 100.0% % within q18 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 4.0% 9.0% 45.0% 38.0% 4.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 11.942(a) 12 .450 Likelihood Ratio 11.732 12 .467 Linear-by-Linear Association .076 1 .782 N of Valid Cases

300

a 9 cells (45.0%) have expected count less than 5. The minimum expected count is .64.

1 2 3 4

p2

0

20

40

60

80

100

Coun

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Page 31: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

115

P2&Q21 (psycografic) Crosstab

q21

sangat tidak setuju

Tidak setuju Ragu- ragu setuju

sangat setuju

Total

Count 4 30 80 75 18 207 % within p2 1.9% 14.5% 38.6% 36.2% 8.7% 100.0% % within q21 66.7% 62.5% 74.1% 67.6% 66.7% 69.0%

1

% of Total 1.3% 10.0% 26.7% 25.0% 6.0% 69.0% Count 1 7 17 20 4 49 % within p2 2.0% 14.3% 34.7% 40.8% 8.2% 100.0% % within q21 16.7% 14.6% 15.7% 18.0% 14.8% 16.3%

2

% of Total .3% 2.3% 5.7% 6.7% 1.3% 16.3% Count 0 5 4 5 2 16 % within p2 .0% 31.3% 25.0% 31.3% 12.5% 100.0% % within q21 .0% 10.4% 3.7% 4.5% 7.4% 5.3%

3

% of Total .0% 1.7% 1.3% 1.7% .7% 5.3% Count 1 6 7 11 3 28 % within p2 3.6% 21.4% 25.0% 39.3% 10.7% 100.0% % within q21 16.7% 12.5% 6.5% 9.9% 11.1% 9.3%

p2

4

% of Total .3% 2.0% 2.3% 3.7% 1.0% 9.3% Count 6 48 108 111 27 300 % within p2 2.0% 16.0% 36.0% 37.0% 9.0% 100.0% % within q21 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 2.0% 16.0% 36.0% 37.0% 9.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 6.578(a) 12 .884 Likelihood Ratio 6.427 12 .893 Linear-by-Linear Association .060 1 .806 N of Valid Cases

300

a 9 cells (45.0%) have expected count less than 5. The minimum expected count is .32.

1 2 3 4

p2

0

20

40

60

80

Coun

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Page 32: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

116

P3&Q3 (psycografic) Crosstab

q3

sangat tidak setuju

Tidak setuju Ragu- ragu setuju

Sangat setuju

Total

Count 3 28 33 104 33 201 % within p3 1.5% 13.9% 16.4% 51.7% 16.4% 100.0% % within q3 50.0% 62.2% 78.6% 66.7% 64.7% 67.0%

1

% of Total 1.0% 9.3% 11.0% 34.7% 11.0% 67.0% Count 2 12 7 36 12 69 % within p3 2.9% 17.4% 10.1% 52.2% 17.4% 100.0% % within q3 33.3% 26.7% 16.7% 23.1% 23.5% 23.0%

2

% of Total .7% 4.0% 2.3% 12.0% 4.0% 23.0% Count 1 5 2 16 6 30 % within p3 3.3% 16.7% 6.7% 53.3% 20.0% 100.0% % within q3 16.7% 11.1% 4.8% 10.3% 11.8% 10.0%

p3

3

% of Total .3% 1.7% .7% 5.3% 2.0% 10.0% Count 6 45 42 156 51 300 % within p3 2.0% 15.0% 14.0% 52.0% 17.0% 100.0% % within q3 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 2.0% 15.0% 14.0% 52.0% 17.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 4.218(a) 8 .837 Likelihood Ratio 4.459 8 .814 Linear-by-Linear Association .001 1 .970 N of Valid Cases

300

a 5 cells (33.3%) have expected count less than 5. The minimum expected count is .60.

1 2 3

p3

0

20

40

60

80

100

120

Coun

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Page 33: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

117

P3&Q5 (psycografic) Crosstab

q5

sangat tidak setuju

Tidak setuju Ragu- ragu setuju

Sangat setuju

Total

Count 18 40 56 73 12 199 % within p3 9.0% 20.1% 28.1% 36.7% 6.0% 100.0% % within q5 66.7% 63.5% 66.7% 71.6% 57.1% 67.0%

1

% of Total 6.1% 13.5% 18.9% 24.6% 4.0% 67.0% Count 7 14 24 20 3 68 % within p3 10.3% 20.6% 35.3% 29.4% 4.4% 100.0% % within q5 25.9% 22.2% 28.6% 19.6% 14.3% 22.9%

2

% of Total 2.4% 4.7% 8.1% 6.7% 1.0% 22.9% Count 2 9 4 9 6 30 % within p3 6.7% 30.0% 13.3% 30.0% 20.0% 100.0% % within q5 7.4% 14.3% 4.8% 8.8% 28.6% 10.1%

p3

3

% of Total .7% 3.0% 1.3% 3.0% 2.0% 10.1% Count 27 63 84 102 21 300 % within p3 9.1% 21.2% 28.3% 34.3% 7.1% 100.0% % within q5 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 9.1% 21.2% 28.3% 34.3% 7.1% 100.0%

Chi-Square Tests

a 3 cells (20.0%) have expected count less than 5. The minimum expected count is 2.12.

1 2 3

p3

0

20

40

60

80

Coun

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q5sangat tidak setujutidaksetujuraguragusetujusangat setuju

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Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 14.118(a) 8 .079 Likelihood Ratio 12.281 8 .139 Linear-by-Linear Association .035 1 .851 N of Valid Cases

297

Page 34: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

118

P3&Q6 (psycografic) Crosstab

q6

sangat tidak setuju

Tidak setuju Ragu- ragu setuju

Sangat setuju

Total

Count 5 4 9 114 69 201 % within p3 2.5% 2.0% 4.5% 56.7% 34.3% 100.0% % within q6 55.6% 44.4% 60.0% 70.4% 65.7% 67.0%

1

% of Total 1.7% 1.3% 3.0% 38.0% 23.0% 67.0% Count 2 4 6 38 19 69 % within p3 2.9% 5.8% 8.7% 55.1% 27.5% 100.0% % within q6 22.2% 44.4% 40.0% 23.5% 18.1% 23.0%

2

% of Total .7% 1.3% 2.0% 12.7% 6.3% 23.0% Count 2 1 0 10 17 30 % within p3 6.7% 3.3% .0% 33.3% 56.7% 100.0% % within q6 22.2% 11.1% .0% 6.2% 16.2% 10.0%

p3

3

% of Total .7% .3% .0% 3.3% 5.7% 10.0% Count 9 9 15 162 105 300 % within p3 3.0% 3.0% 5.0% 54.0% 35.0% 100.0% % within q6 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 3.0% 3.0% 5.0% 54.0% 35.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 15.321(a) 8 .053 Likelihood Ratio 15.665 8 .047 Linear-by-Linear Association .054 1 .817 N of Valid Cases

300

a 6 cells (40.0%) have expected count less than 5. The minimum expected count is .90.

1 2 3

p3

0

20

40

60

80

100

120

Coun

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Page 35: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

119

P3&Q10 (psycografic) Crosstab

q10

sangat tidak setuju

Tidak setuju Ragu- ragu setuju

Sangat setuju

Total

Count 5 27 35 125 9 201 % within p3 2.5% 13.4% 17.4% 62.2% 4.5% 100.0% % within q10 55.6% 69.2% 58.3% 70.6% 60.0% 67.0%

1

% of Total 1.7% 9.0% 11.7% 41.7% 3.0% 67.0% Count 3 9 19 35 3 69 % within p3 4.3% 13.0% 27.5% 50.7% 4.3% 100.0% % within q10 33.3% 23.1% 31.7% 19.8% 20.0% 23.0%

2

% of Total 1.0% 3.0% 6.3% 11.7% 1.0% 23.0% Count 1 3 6 17 3 30 % within p3 3.3% 10.0% 20.0% 56.7% 10.0% 100.0% % within q10 11.1% 7.7% 10.0% 9.6% 20.0% 10.0%

p3

3

% of Total .3% 1.0% 2.0% 5.7% 1.0% 10.0% Count 9 39 60 177 15 300 % within p3 3.0% 13.0% 20.0% 59.0% 5.0% 100.0% % within q10 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 3.0% 13.0% 20.0% 59.0% 5.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 6.317(a) 8 .612 Likelihood Ratio 5.817 8 .668 Linear-by-Linear Association .059 1 .808 N of Valid Cases

300

a 5 cells (33.3%) have expected count less than 5. The minimum expected count is .90.

1 2 3

p3

0

25

50

75

100

125

Coun

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Page 36: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

120

P3&Q15(psycografic) Crosstab

q15

sangat tidak setuju

Tidak setuju Ragu- ragu setuju

Sangat setuju

Total

Count 1 24 39 101 36 201 % within p3 .5% 11.9% 19.4% 50.2% 17.9% 100.0% % within q15 33.3% 61.5% 68.4% 67.3% 70.6% 67.0%

1

% of Total .3% 8.0% 13.0% 33.7% 12.0% 67.0% Count 2 11 15 34 7 69 % within p3 2.9% 15.9% 21.7% 49.3% 10.1% 100.0% % within q15 66.7% 28.2% 26.3% 22.7% 13.7% 23.0%

2

% of Total .7% 3.7% 5.0% 11.3% 2.3% 23.0% Count 0 4 3 15 8 30 % within p3 .0% 13.3% 10.0% 50.0% 26.7% 100.0% % within q15 .0% 10.3% 5.3% 10.0% 15.7% 10.0%

p3

3

% of Total .0% 1.3% 1.0% 5.0% 2.7% 10.0% Count 3 39 57 150 51 300 % within p3 1.0% 13.0% 19.0% 50.0% 17.0% 100.0% % within q15 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 1.0% 13.0% 19.0% 50.0% 17.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 9.163(a) 8 .329 Likelihood Ratio 9.038 8 .339 Linear-by-Linear Association .035 1 .853 N of Valid Cases

300

a 4 cells (26.7%) have expected count less than 5. The minimum expected count is .30.

1 2 3

p3

0

20

40

60

80

100

120

Coun

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Page 37: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

121

P3&Q18 (psycografic) Crosstab

q18

sangat tidak setuju

Tidak setuju Ragu- ragu setuju

Sangat setuju

Total

Count 6 19 93 74 9 201 % within p3 3.0% 9.5% 46.3% 36.8% 4.5% 100.0% % within q18 50.0% 70.4% 68.9% 64.9% 75.0% 67.0%

1

% of Total 2.0% 6.3% 31.0% 24.7% 3.0% 67.0% Count 4 8 29 27 1 69 % within p3 5.8% 11.6% 42.0% 39.1% 1.4% 100.0% % within q18 33.3% 29.6% 21.5% 23.7% 8.3% 23.0%

2

% of Total 1.3% 2.7% 9.7% 9.0% .3% 23.0% Count 2 0 13 13 2 30 % within p3 6.7% .0% 43.3% 43.3% 6.7% 100.0% % within q18 16.7% .0% 9.6% 11.4% 16.7% 10.0%

p3

3

% of Total .7% .0% 4.3% 4.3% .7% 10.0% Count 12 27 135 114 12 300 % within p3 4.0% 9.0% 45.0% 38.0% 4.0% 100.0% % within q18 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 4.0% 9.0% 45.0% 38.0% 4.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 7.188(a) 8 .517 Likelihood Ratio 10.002 8 .265 Linear-by-Linear Association .027 1 .870 N of Valid Cases

300

a 5 cells (33.3%) have expected count less than 5. The minimum expected count is 1.20.

1 2 3

p3

0

20

40

60

80

100

Coun

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Page 38: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

122

P3&Q22 (psycografic) Crosstab

q22

sangat tidak setuju

Tidak setuju Ragu- ragu setuju

Sangat setuju

Total

Count 5 26 38 113 19 201 % within p3 2.5% 12.9% 18.9% 56.2% 9.5% 100.0% % within q22 55.6% 57.8% 70.4% 71.1% 57.6% 67.0%

1

% of Total 1.7% 8.7% 12.7% 37.7% 6.3% 67.0% Count 2 15 15 30 7 69 % within p3 2.9% 21.7% 21.7% 43.5% 10.1% 100.0% % within q22 22.2% 33.3% 27.8% 18.9% 21.2% 23.0%

2

% of Total .7% 5.0% 5.0% 10.0% 2.3% 23.0% Count 2 4 1 16 7 30 % within p3 6.7% 13.3% 3.3% 53.3% 23.3% 100.0% % within q22 22.2% 8.9% 1.9% 10.1% 21.2% 10.0%

p3

3

% of Total .7% 1.3% .3% 5.3% 2.3% 10.0% Count 9 45 54 159 33 300 % within p3 3.0% 15.0% 18.0% 53.0% 11.0% 100.0% % within q22 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 3.0% 15.0% 18.0% 53.0% 11.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 14.657(a) 8 .066 Likelihood Ratio 14.970 8 .060 Linear-by-Linear Association .003 1 .953 N of Valid Cases

300

a 4 cells (26.7%) have expected count less than 5. The minimum expected count is .90.

1 2 3

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0

20

40

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80

100

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123

P4&Q8 (psycografic) Crosstab

q8

sangat tidak setuju

Tidak setuju Ragu- ragu setuju

sangat setuju

Total

Count 4 47 89 111 10 261 % within p4 1.5% 18.0% 34.1% 42.5% 3.8% 100.0% % within q8 66.7% 87.0% 89.9% 86.0% 83.3% 87.0%

1

% of Total 1.3% 15.7% 29.7% 37.0% 3.3% 87.0% Count 2 7 10 18 2 39 % within p4 5.1% 17.9% 25.6% 46.2% 5.1% 100.0% % within q8 33.3% 13.0% 10.1% 14.0% 16.7% 13.0%

p4 2

% of Total .7% 2.3% 3.3% 6.0% .7% 13.0% Count 6 54 99 129 12 300 % within p4 2.0% 18.0% 33.0% 43.0% 4.0% 100.0% % within q8 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 2.0% 18.0% 33.0% 43.0% 4.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 3.175(a) 4 .529 Likelihood Ratio 2.659 4 .616 Linear-by-Linear Association .004 1 .952 N of Valid Cases

300

a 2 cells (20.0%) have expected count less than 5. The minimum expected count is .78.

1 2

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20

40

60

80

100

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124

P4&Q11(psychographic) Crosstab

q11

sangat tidak setuju

Tidak setuju Ragu- ragu setuju

sangat setuju

Total

Count 2 28 68 137 26 261 % within p4 .8% 10.7% 26.1% 52.5% 10.0% 100.0% % within q11 66.7% 84.8% 90.7% 86.2% 86.7% 87.0%

1

% of Total .7% 9.3% 22.7% 45.7% 8.7% 87.0% Count 1 5 7 22 4 39 % within p4 2.6% 12.8% 17.9% 56.4% 10.3% 100.0% % within q11 33.3% 15.2% 9.3% 13.8% 13.3% 13.0%

p4 2

% of Total .3% 1.7% 2.3% 7.3% 1.3% 13.0% Count 3 33 75 159 30 300 % within p4 1.0% 11.0% 25.0% 53.0% 10.0% 100.0% % within q11 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 1.0% 11.0% 25.0% 53.0% 10.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 2.225(a) 4 .695 Likelihood Ratio 2.022 4 .732 Linear-by-Linear Association .007 1 .936 N of Valid Cases

300

a 4 cells (40.0%) have expected count less than 5. The minimum expected count is .39.

1 2

p4

0

20

40

60

80

100

120

140

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125

P4&Q12 (psycografic) Crosstab

q12

sangat tidak setuju

Tidak setuju Ragu- ragu setuju

sangat setuju

Total

Count 7 37 157 60 261 7 % within p4 2.7% 14.2% 60.2% 23.0% 100.0% 2.7% % within q12 77.8% 88.1% 87.2% 87.0% 87.0% 77.8%

1

% of Total 2.3% 12.3% 52.3% 20.0% 87.0% 2.3% Count 2 5 23 9 39 2 % within p4 5.1% 12.8% 59.0% 23.1% 100.0% 5.1% % within q12 22.2% 11.9% 12.8% 13.0% 13.0% 22.2%

p4 2

% of Total .7% 1.7% 7.7% 3.0% 13.0% .7% Count 9 42 180 69 300 300 % within p4 3.0% 14.0% 60.0% 23.0% 100.0% 100.0% % within q12 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 3.0% 14.0% 60.0% 23.0% 100.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .729(a) 3 .866 Likelihood Ratio .630 3 .890 Linear-by-Linear Association .082 1 .774 N of Valid Cases

300

a 1 cells (12.5%) have expected count less than 5. The minimum expected count is 1.17.

1 2

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50

100

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126

P4&Q18 (psycografic) Crosstab

q18

sangat tidak setuju

Tidak setuju Ragu- ragu setuju

sangat setuju

Total

Count 9 23 122 97 10 261 % within p4 3.4% 8.8% 46.7% 37.2% 3.8% 100.0% % within q18 75.0% 85.2% 90.4% 85.1% 83.3% 87.0%

1

% of Total 3.0% 7.7% 40.7% 32.3% 3.3% 87.0% Count 3 4 13 17 2 39 % within p4 7.7% 10.3% 33.3% 43.6% 5.1% 100.0% % within q18 25.0% 14.8% 9.6% 14.9% 16.7% 13.0%

p4 2

% of Total 1.0% 1.3% 4.3% 5.7% .7% 13.0% Count 12 27 135 114 12 300 % within p4 4.0% 9.0% 45.0% 38.0% 4.0% 100.0% % within q18 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 4.0% 9.0% 45.0% 38.0% 4.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 3.474(a) 4 .482 Likelihood Ratio 3.286 4 .511 Linear-by-Linear Association .004 1 .950 N of Valid Cases

300

a 3 cells (30.0%) have expected count less than 5. The minimum expected count is 1.56.

1 2

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0

25

50

75

100

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127

P4&Q20 (psycografic) Crosstab

q20

sangat tidak setuju

Tidak setuju Ragu- ragu setuju

sangat setuju

Total

Count 6 16 51 166 22 261 % within p4 2.3% 6.1% 19.5% 63.6% 8.4% 100.0% % within q20 100.0% 88.9% 85.0% 86.5% 91.7% 87.0%

1

% of Total 2.0% 5.3% 17.0% 55.3% 7.3% 87.0% Count 0 2 9 26 2 39 % within p4 .0% 5.1% 23.1% 66.7% 5.1% 100.0% % within q20 .0% 11.1% 15.0% 13.5% 8.3% 13.0%

p4 2

% of Total .0% .7% 3.0% 8.7% .7% 13.0% Count 6 18 60 192 24 300 % within p4 2.0% 6.0% 20.0% 64.0% 8.0% 100.0% % within q20 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 2.0% 6.0% 20.0% 64.0% 8.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 1.677(a) 4 .795 Likelihood Ratio 2.504 4 .644 Linear-by-Linear Association .024 1 .878 N of Valid Cases

300

a 3 cells (30.0%) have expected count less than 5. The minimum expected count is .78.

1 2

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0

50

100

150

200

Coun

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128

P5&Q2 (psycografic) Crosstab

q2

sangat tidak setuju

Tidak setuju Ragu- ragu setuju

sangat setuju

Total

Count 2 26 18 59 34 139 % within p5 1.4% 18.7% 12.9% 42.4% 24.5% 100.0% % within q2 33.3% 54.2% 46.2% 41.8% 51.5% 46.3%

1

% of Total .7% 8.7% 6.0% 19.7% 11.3% 46.3% Count 1 7 10 31 14 63 % within p5 1.6% 11.1% 15.9% 49.2% 22.2% 100.0% % within q2 16.7% 14.6% 25.6% 22.0% 21.2% 21.0%

2

% of Total .3% 2.3% 3.3% 10.3% 4.7% 21.0% Count 3 15 11 51 18 98 % within p5 3.1% 15.3% 11.2% 52.0% 18.4% 100.0% % within q2 50.0% 31.3% 28.2% 36.2% 27.3% 32.7%

p5

3

% of Total 1.0% 5.0% 3.7% 17.0% 6.0% 32.7% Count 6 48 39 141 66 300 % within p5 2.0% 16.0% 13.0% 47.0% 22.0% 100.0% % within q2 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 2.0% 16.0% 13.0% 47.0% 22.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 5.249(a) 8 .731 Likelihood Ratio 5.289 8 .726 Linear-by-Linear Association .014 1 .905 N of Valid Cases

300

a 3 cells (20.0%) have expected count less than 5. The minimum expected count is 1.26.

1 2 3

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10

20

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40

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129

P5&Q4 (psycografic) Crosstab

q4

sangat tidak setuju

Tidak setuju Ragu- ragu setuju

sangat setuju

Total

Count 0 6 10 88 35 139 % within p5 .0% 4.3% 7.2% 63.3% 25.2% 100.0% % within q4 .0% 50.0% 41.7% 48.1% 44.9% 46.3%

1

% of Total .0% 2.0% 3.3% 29.3% 11.7% 46.3% Count 2 3 6 36 16 63 % within p5 3.2% 4.8% 9.5% 57.1% 25.4% 100.0% % within q4 66.7% 25.0% 25.0% 19.7% 20.5% 21.0%

2

% of Total .7% 1.0% 2.0% 12.0% 5.3% 21.0% Count 1 3 8 59 27 98 % within p5 1.0% 3.1% 8.2% 60.2% 27.6% 100.0% % within q4 33.3% 25.0% 33.3% 32.2% 34.6% 32.7%

p5

3

% of Total .3% 1.0% 2.7% 19.7% 9.0% 32.7% Count 3 12 24 183 78 300 % within p5 1.0% 4.0% 8.0% 61.0% 26.0% 100.0% % within q4 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 1.0% 4.0% 8.0% 61.0% 26.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 5.432(a) 8 .711 Likelihood Ratio 5.730 8 .677 Linear-by-Linear Association .000 1 .991 N of Valid Cases

300

a 5 cells (33.3%) have expected count less than 5. The minimum expected count is .63.

1 2 3

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0

20

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Page 46: STUDY OF CONSUMER BEHAVIOR HIGH SCHOOL ... yogurt yang asam itu enak 2 Rasa yogurt yang enak seharusnya tidak terlalu asam dan tidak terlalu manis ... dilakukan di SMA adalah pembagian

130

P5&Q5 (psycografic) Crosstab

q

sangat tidak setuju

Tidak setuju Ragu- ragu setuju

sangat setuju

Total

Count 16 25 39 49 10 139 % within p5 11.5% 18.0% 28.1% 35.3% 7.2% 100.0% % within q 59.3% 39.7% 46.4% 48.0% 47.6% 46.8%

1

% of Total 5.4% 8.4% 13.1% 16.5% 3.4% 46.8% Count 2 17 20 21 3 63 % within p5 3.2% 27.0% 31.7% 33.3% 4.8% 100.0% % within q 7.4% 27.0% 23.8% 20.6% 14.3% 21.2%

2

% of Total .7% 5.7% 6.7% 7.1% 1.0% 21.2% Count 9 21 25 32 8 95 % within p5 9.5% 22.1% 26.3% 33.7% 8.4% 100.0% % within q 33.3% 33.3% 29.8% 31.4% 38.1% 32.0%

p5

3

% of Total 3.0% 7.1% 8.4% 10.8% 2.7% 32.0% Count 27 63 84 102 21 300 % within p5 9.1% 21.2% 28.3% 34.3% 7.1% 100.0% % within q 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 9.1% 21.2% 28.3% 34.3% 7.1% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 6.230(a) 8 .621 Likelihood Ratio 6.979 8 .539 Linear-by-Linear Association .004 1 .952 N of Valid Cases

297

a 1 cells (6.7%) have expected count less than 5. The minimum expected count is 4.45.

1 2 3

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131

P5&Q9 (psycografic) Crosstab

q9

sangat tidak setuju

Tidak setuju Ragu- ragu setuju

sangat setuju

Total

Count 1 8 27 95 8 139 % within p5 .7% 5.8% 19.4% 68.3% 5.8% 100.0% % within q9 33.3% 38.1% 47.4% 47.3% 44.4% 46.3%

1

% of Total .3% 2.7% 9.0% 31.7% 2.7% 46.3% Count 0 8 14 38 3 63 % within p5 .0% 12.7% 22.2% 60.3% 4.8% 100.0% % within q9 .0% 38.1% 24.6% 18.9% 16.7% 21.0%

2

% of Total .0% 2.7% 4.7% 12.7% 1.0% 21.0% Count 2 5 16 68 7 98 % within p5 2.0% 5.1% 16.3% 69.4% 7.1% 100.0% % within q9 66.7% 23.8% 28.1% 33.8% 38.9% 32.7%

p5

3

% of Total .7% 1.7% 5.3% 22.7% 2.3% 32.7% Count 3 21 57 201 18 300 % within p5 1.0% 7.0% 19.0% 67.0% 6.0% 100.0% % within q9 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 1.0% 7.0% 19.0% 67.0% 6.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 7.191(a) 8 .516 Likelihood Ratio 7.098 8 .526 Linear-by-Linear Association .004 1 .950 N of Valid Cases

300

a 5 cells (33.3%) have expected count less than 5. The minimum expected count is .63.

1 2 3

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0

20

40

60

80

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132

P5&Q14 (psycografic) Crosstab

q

sangat tidak setuju

Tidak setuju Ragu- ragu setuju

sangat setuju

Total

Count 3 31 35 67 3 139 % within p5 2.2% 22.3% 25.2% 48.2% 2.2% 100.0% % within q14 50.0% 43.1% 41.7% 53.2% 25.0% 46.3%

1

% of Total 1.0% 10.3% 11.7% 22.3% 1.0% 46.3% Count 0 22 16 22 3 63 % within p5 .0% 34.9% 25.4% 34.9% 4.8% 100.0% % within q14 .0% 30.6% 19.0% 17.5% 25.0% 21.0%

2

% of Total .0% 7.3% 5.3% 7.3% 1.0% 21.0% Count 3 19 33 37 6 98 % within p5 3.1% 19.4% 33.7% 37.8% 6.1% 100.0% % within q14 50.0% 26.4% 39.3% 29.4% 50.0% 32.7%

p5

3

% of Total 1.0% 6.3% 11.0% 12.3% 2.0% 32.7% Count 6 72 84 126 12 300 % within p5 2.0% 24.0% 28.0% 42.0% 4.0% 100.0% % within q14 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 2.0% 24.0% 28.0% 42.0% 4.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 12.488(a) 8 .131 Likelihood Ratio 13.377 8 .100 Linear-by-Linear Association .045 1 .832 N of Valid Cases

300

a 5 cells (33.3%) have expected count less than 5. The minimum expected count is 1.26.

1 2 3

p5

0

10

20

30

40

50

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133

P5&Q17 (psychographic) Crosstab

q

sangat tidak setuju

Tidak setuju Ragu- ragu setuju

sangat setuju

Total

Count 6 39 40 46 7 138 % within p5 4.3% 28.3% 29.0% 33.3% 5.1% 100.0% % within q17 40.0% 48.1% 47.6% 46.5% 38.9% 46.5%

1

% of Total 2.0% 13.1% 13.5% 15.5% 2.4% 46.5% Count 5 15 14 24 4 62 % within p5 8.1% 24.2% 22.6% 38.7% 6.5% 100.0% % within q17 33.3% 18.5% 16.7% 24.2% 22.2% 20.9%

2

% of Total 1.7% 5.1% 4.7% 8.1% 1.3% 20.9% Count 4 27 30 29 7 97 % within p5 4.1% 27.8% 30.9% 29.9% 7.2% 100.0% % within q17 26.7% 33.3% 35.7% 29.3% 38.9% 32.7%

p5

3

% of Total 1.3% 9.1% 10.1% 9.8% 2.4% 32.7% Count 15 81 84 99 18 300 % within p5 5.1% 27.3% 28.3% 33.3% 6.1% 100.0% % within q17 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 5.1% 27.3% 28.3% 33.3% 6.1% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 4.001(a) 8 .857 Likelihood Ratio 3.886 8 .867 Linear-by-Linear Association .022 1 .881 N of Valid Cases

297

a 3 cells (20.0%) have expected count less than 5. The minimum expected count is 3.13.

1 2 3

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0

10

20

30

40

50

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134

P6&Q4 (psycografic) Crosstab

q4

Sangat tidak setuju

Tidak setuju Ragu- ragu setuju

Sangat setuju

Total

Count 1 5 9 65 32 112 % within p6 .9% 4.5% 8.0% 58.0% 28.6% 100.0% % within q4 33.3% 41.7% 37.5% 35.5% 41.0% 37.3%

1

% of Total .3% 1.7% 3.0% 21.7% 10.7% 37.3% Count 1 6 13 81 36 137 % within p6 .7% 4.4% 9.5% 59.1% 26.3% 100.0% % within q4 33.3% 50.0% 54.2% 44.3% 46.2% 45.7%

2

% of Total .3% 2.0% 4.3% 27.0% 12.0% 45.7% Count 0 0 1 4 1 6 % within p6 .0% .0% 16.7% 66.7% 16.7% 100.0% % within q4 .0% .0% 4.2% 2.2% 1.3% 2.0%

3

% of Total .0% .0% .3% 1.3% .3% 2.0% Count 1 1 1 33 9 45 % within p6 2.2% 2.2% 2.2% 73.3% 20.0% 100.0% % within q4 33.3% 8.3% 4.2% 18.0% 11.5% 15.0%

p6

4

% of Total .3% .3% .3% 11.0% 3.0% 15.0% Count 3 12 24 183 78 300 % within p6 1.0% 4.0% 8.0% 61.0% 26.0% 100.0% % within q4 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 1.0% 4.0% 8.0% 61.0% 26.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 6.878(a) 12 .866 Likelihood Ratio 7.691 12 .809 Linear-by-Linear Association .048 1 .827 N of Valid Cases

300

a 11 cells (55.0%) have expected count less than 5. The minimum expected count is .06.

1 2 3 4

p6

0

20

40

60

80

100

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135

P6&Q5 (psychographic) Crosstab

q5

Sangat tidak setuju

Tidak setuju Ragu- ragu setuju

Sangat setuju

Total

Count 9 26 28 37 11 111 % within p6 8.1% 23.4% 25.2% 33.3% 9.9% 100.0% % within q5 33.3% 41.3% 33.3% 36.3% 52.4% 37.4%

1

% of Total 3.0% 8.8% 9.4% 12.5% 3.7% 37.4% Count 14 29 39 47 8 137 % within p6 10.2% 21.2% 28.5% 34.3% 5.8% 100.0% % within q5 51.9% 46.0% 46.4% 46.1% 38.1% 46.1%

2

% of Total 4.7% 9.8% 13.1% 15.8% 2.7% 46.1% Count 0 1 1 4 0 6 % within p6 .0% 16.7% 16.7% 66.7% .0% 100.0% % within q5 .0% 1.6% 1.2% 3.9% .0% 2.0%

3

% of Total .0% .3% .3% 1.3% .0% 2.0% Count 4 7 16 14 2 43 % within p6 9.3% 16.3% 37.2% 32.6% 4.7% 100.0% % within q5 14.8% 11.1% 19.0% 13.7% 9.5% 14.5%

p6

4

% of Total 1.3% 2.4% 5.4% 4.7% .7% 14.5% Count 27 63 84 102 21 300 % within p6 9.1% 21.2% 28.3% 34.3% 7.1% 100.0% % within q5 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 9.1% 21.2% 28.3% 34.3% 7.1% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 7.769(a) 12 .803 Likelihood Ratio 8.258 12 .765 Linear-by-Linear Association .053 1 .818 N of Valid Cases

297

a 7 cells (35.0%) have expected count less than 5. The minimum expected count is .42.

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136

P6&Q7 (psycografic) Crosstab

q7

Sangat tidak setuju

Tidak setuju Ragu- ragu setuju

Sangat setuju

Total

Count 4 12 9 28 59 112 % within p6 3.6% 10.7% 8.0% 25.0% 52.7% 100.0% % within q7 33.3% 44.4% 21.4% 37.3% 41.0% 37.3%

1

% of Total 1.3% 4.0% 3.0% 9.3% 19.7% 37.3% Count 7 13 25 30 62 137 % within p6 5.1% 9.5% 18.2% 21.9% 45.3% 100.0% % within q7 58.3% 48.1% 59.5% 40.0% 43.1% 45.7%

2

% of Total 2.3% 4.3% 8.3% 10.0% 20.7% 45.7% Count 0 0 1 3 2 6 % within p6 .0% .0% 16.7% 50.0% 33.3% 100.0% % within q7 .0% .0% 2.4% 4.0% 1.4% 2.0%

3

% of Total .0% .0% .3% 1.0% .7% 2.0% Count 1 2 7 14 21 45 % within p6 2.2% 4.4% 15.6% 31.1% 46.7% 100.0% % within q7 8.3% 7.4% 16.7% 18.7% 14.6% 15.0%

p6

4

% of Total .3% .7% 2.3% 4.7% 7.0% 15.0% Count 12 27 42 75 144 300 % within p6 4.0% 9.0% 14.0% 25.0% 48.0% 100.0% % within q7 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 4.0% 9.0% 14.0% 25.0% 48.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 11.479(a) 12 .488 Likelihood Ratio 12.529 12 .404 Linear-by-Linear Association .007 1 .935 N of Valid Cases

300

a 8 cells (40.0%) have expected count less than 5. The minimum expected count is .24.

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137

P6&Q8 (psycografic) Crosstab

q8

Sangat tidak setuju

Tidak setuju Ragu- ragu setuju

Sangat setuju

Total

Count 4 23 35 43 7 112 % within p6 3.6% 20.5% 31.3% 38.4% 6.3% 100.0% % within q8 66.7% 42.6% 35.4% 33.3% 58.3% 37.3%

1

% of Total 1.3% 7.7% 11.7% 14.3% 2.3% 37.3% Count 2 21 44 66 4 137 % within p6 1.5% 15.3% 32.1% 48.2% 2.9% 100.0% % within q8 33.3% 38.9% 44.4% 51.2% 33.3% 45.7%

2

% of Total .7% 7.0% 14.7% 22.0% 1.3% 45.7% Count 0 1 4 1 0 6 % within p6 .0% 16.7% 66.7% 16.7% .0% 100.0% % within q8 .0% 1.9% 4.0% .8% .0% 2.0%

3

% of Total .0% .3% 1.3% .3% .0% 2.0% Count 0 9 16 19 1 45 % within p6 .0% 20.0% 35.6% 42.2% 2.2% 100.0% % within q8 .0% 16.7% 16.2% 14.7% 8.3% 15.0%

p6

4

% of Total .0% 3.0% 5.3% 6.3% .3% 15.0% Count 6 54 99 129 12 300 % within p6 2.0% 18.0% 33.0% 43.0% 4.0% 100.0% % within q8 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 2.0% 18.0% 33.0% 43.0% 4.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 10.731(a) 12 .552 Likelihood Ratio 11.467 12 .489 Linear-by-Linear Association .031 1 .861 N of Valid Cases

300

a 10 cells (50.0%) have expected count less than 5. The minimum expected count is .12.

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138

P6&Q10 (psycografic) Crosstab

q10

Sangat tidak setuju

Tidak setuju Ragu- ragu setuju

Sangat setuju

Total

Count 5 14 25 61 7 112 % within p6 4.5% 12.5% 22.3% 54.5% 6.3% 100.0% % within q10 55.6% 35.9% 41.7% 34.5% 46.7% 37.3%

1

% of Total 1.7% 4.7% 8.3% 20.3% 2.3% 37.3% Count 4 14 28 83 8 137 % within p6 2.9% 10.2% 20.4% 60.6% 5.8% 100.0% % within q10 44.4% 35.9% 46.7% 46.9% 53.3% 45.7%

2

% of Total 1.3% 4.7% 9.3% 27.7% 2.7% 45.7% Count 0 0 1 5 0 6 % within p6 .0% .0% 16.7% 83.3% .0% 100.0% % within q10 .0% .0% 1.7% 2.8% .0% 2.0%

3

% of Total .0% .0% .3% 1.7% .0% 2.0% Count 0 11 6 28 0 45 % within p6 .0% 24.4% 13.3% 62.2% .0% 100.0% % within q10 .0% 28.2% 10.0% 15.8% .0% 15.0%

p6

4

% of Total .0% 3.7% 2.0% 9.3% .0% 15.0% Count 9 39 60 177 15 300 % within p6 3.0% 13.0% 20.0% 59.0% 5.0% 100.0% % within q10 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 3.0% 13.0% 20.0% 59.0% 5.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 14.055(a) 12 .297 Likelihood Ratio 17.962 12 .117 Linear-by-Linear Association .068 1 .794 N of Valid Cases

300

a 9 cells (45.0%) have expected count less than 5. The minimum expected count is .18.

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139

P6&Q15 (psycografic) Crosstab

q15

Sangat tidak setuju

Tidak setuju Ragu- ragu setuju

Sangat setuju

Total

Count 1 11 19 64 17 112 % within p6 .9% 9.8% 17.0% 57.1% 15.2% 100.0% % within q15 33.3% 28.2% 33.3% 42.7% 33.3% 37.3%

1

% of Total .3% 3.7% 6.3% 21.3% 5.7% 37.3% Count 2 23 24 65 23 137 % within p6 1.5% 16.8% 17.5% 47.4% 16.8% 100.0% % within q15 66.7% 59.0% 42.1% 43.3% 45.1% 45.7%

2

% of Total .7% 7.7% 8.0% 21.7% 7.7% 45.7% Count 0 0 1 3 2 6 % within p6 .0% .0% 16.7% 50.0% 33.3% 100.0% % within q15 .0% .0% 1.8% 2.0% 3.9% 2.0%

3

% of Total .0% .0% .3% 1.0% .7% 2.0% Count 0 5 13 18 9 45 % within p6 .0% 11.1% 28.9% 40.0% 20.0% 100.0% % within q15 .0% 12.8% 22.8% 12.0% 17.6% 15.0%

p6

4

% of Total .0% 1.7% 4.3% 6.0% 3.0% 15.0% Count 3 39 57 150 51 300 % within p6 1.0% 13.0% 19.0% 50.0% 17.0% 100.0% % within q15 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 1.0% 13.0% 19.0% 50.0% 17.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 10.458(a) 12 .576 Likelihood Ratio 11.170 12 .514 Linear-by-Linear Association .094 1 .759 N of Valid Cases

300

a 8 cells (40.0%) have expected count less than 5. The minimum expected count is .06.

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140

P6&Q18 (psychographic) Crosstab

q18

Sangat tidak setuju

Tidak setuju Ragu- ragu setuju

Sangat setuju

Total

Count 5 8 47 49 3 112 % within p6 4.5% 7.1% 42.0% 43.8% 2.7% 100.0% % within q18 41.7% 29.6% 34.8% 43.0% 25.0% 37.3%

1

% of Total 1.7% 2.7% 15.7% 16.3% 1.0% 37.3% Count 7 14 60 50 6 137 % within p6 5.1% 10.2% 43.8% 36.5% 4.4% 100.0% % within q18 58.3% 51.9% 44.4% 43.9% 50.0% 45.7%

2

% of Total 2.3% 4.7% 20.0% 16.7% 2.0% 45.7% Count 0 0 5 1 0 6 % within p6 .0% .0% 83.3% 16.7% .0% 100.0% % within q18 .0% .0% 3.7% .9% .0% 2.0%

3

% of Total .0% .0% 1.7% .3% .0% 2.0% Count 0 5 23 14 3 45 % within p6 .0% 11.1% 51.1% 31.1% 6.7% 100.0% % within q18 .0% 18.5% 17.0% 12.3% 25.0% 15.0%

p6

4

% of Total .0% 1.7% 7.7% 4.7% 1.0% 15.0% Count 12 27 135 114 12 300 % within p6 4.0% 9.0% 45.0% 38.0% 4.0% 100.0% % within q18 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 4.0% 9.0% 45.0% 38.0% 4.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 10.461(a) 12 .576 Likelihood Ratio 12.959 12 .372 Linear-by-Linear Association .009 1 .925 N of Valid Cases

300

a 10 cells (50.0%) have expected count less than 5. The minimum expected count is .24.

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141

P6&Q19 (psycografic) Crosstab

q19

Sangat tidak setuju

Tidak setuju Ragu- ragu setuju

Sangat setuju

Total

Count 1 2 15 63 31 112 % within p6 .9% 1.8% 13.4% 56.3% 27.7% 100.0% % within q19 33.3% 33.3% 38.5% 40.4% 32.3% 37.3%

1

% of Total .3% .7% 5.0% 21.0% 10.3% 37.3% Count 2 2 14 69 50 137 % within p6 1.5% 1.5% 10.2% 50.4% 36.5% 100.0% % within q19 66.7% 33.3% 35.9% 44.2% 52.1% 45.7%

2

% of Total .7% .7% 4.7% 23.0% 16.7% 45.7% Count 0 0 1 5 0 6 % within p6 .0% .0% 16.7% 83.3% .0% 100.0% % within q19 .0% .0% 2.6% 3.2% .0% 2.0%

3

% of Total .0% .0% .3% 1.7% .0% 2.0% Count 0 2 9 19 15 45 % within p6 .0% 4.4% 20.0% 42.2% 33.3% 100.0% % within q19 .0% 33.3% 23.1% 12.2% 15.6% 15.0%

p6

4

% of Total .0% .7% 3.0% 6.3% 5.0% 15.0% Count 3 6 39 156 96 300 % within p6 1.0% 2.0% 13.0% 52.0% 32.0% 100.0% % within q19 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 1.0% 2.0% 13.0% 52.0% 32.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square 10.973(a) 12 .531 Likelihood Ratio 12.841 12 .381 Linear-by-Linear Association .092 1 .761

N of Valid Cases 300

a 11 cells (55.0%) have expected count less than 5. The minimum expected count is .06.

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142

APPENDIX E SMA&P1 (geografik) Crosstab

p1

2 3 4

Total

Count 17 53 30 100 % within SMA 17.0% 53.0% 30.0% 100.0% % within p1 32.1% 33.5% 33.7% 33.3%

sma2

% of Total 5.7% 17.7% 10.0% 33.3% Count 19 52 29 100 % within SMA 19.0% 52.0% 29.0% 100.0% % within p1 35.8% 32.9% 32.6% 33.3%

sma3

% of Total 6.3% 17.3% 9.7% 33.3% Count 17 53 30 100 % within SMA 17.0% 53.0% 30.0% 100.0% % within p1 32.1% 33.5% 33.7% 33.3%

SMA

sma5

% of Total 5.7% 17.7% 10.0% 33.3% Count 53 158 89 300 % within SMA 17.7% 52.7% 29.7% 100.0% % within p1 100.0% 100.0% 100.0% 100.0%

Total

% of Total 17.7% 52.7% 29.7% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .186(a) 4 .996 Likelihood Ratio .184 4 .996 Linear-by-Linear Association .000 1 1.000 N of Valid Cases

300

a 0 cells (.0%) have expected count less than 5. The minimum expected count is 17.67.

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143

SMA&P2 (geografik) Crosstab

p2

1 2 3 4

Total

Count 69 17 5 9 100 % within SMA 69.0% 17.0% 5.0% 9.0% 100.0% % within p2 33.3% 34.7% 31.3% 32.1% 33.3%

sma2

% of Total 23.0% 5.7% 1.7% 3.0% 33.3% Count 69 15 6 10 100 % within SMA 69.0% 15.0% 6.0% 10.0% 100.0% % within p2 33.3% 30.6% 37.5% 35.7% 33.3%

sma3

% of Total 23.0% 5.0% 2.0% 3.3% 33.3% Count 69 17 5 9 100 % within SMA 69.0% 17.0% 5.0% 9.0% 100.0% % within p2 33.3% 34.7% 31.3% 32.1% 33.3%

SMA

sma5

% of Total 23.0% 5.7% 1.7% 3.0% 33.3% Count 207 49 16 28 300 % within SMA 69.0% 16.3% 5.3% 9.3% 100.0% % within p2 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 69.0% 16.3% 5.3% 9.3% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .360(a) 6 .999 Likelihood Ratio .359 6 .999 Linear-by-Linear Association .000 1 1.000 N of Valid Cases

300

a 0 cells (.0%) have expected count less than 5. The minimum expected count is 5.33.

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144

SMA&P3 (geografik) Crosstab

p3

1 2 3

Total

Count 67 23 10 100 % within SMA 67.0% 23.0% 10.0% 100.0% % within p3 33.3% 33.3% 33.3% 33.3%

sma2

% of Total 22.3% 7.7% 3.3% 33.3% Count 67 23 10 100 % within SMA 67.0% 23.0% 10.0% 100.0% % within p3 33.3% 33.3% 33.3% 33.3%

sma3

% of Total 22.3% 7.7% 3.3% 33.3% Count 67 23 10 100 % within SMA 67.0% 23.0% 10.0% 100.0% % within p3 33.3% 33.3% 33.3% 33.3%

SMA

sma5

% of Total 22.3% 7.7% 3.3% 33.3% Count 201 69 30 300 % within SMA 67.0% 23.0% 10.0% 100.0% % within p3 100.0% 100.0% 100.0% 100.0%

Total % of Total 67.0% 23.0% 10.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .000(a) 4 1.000

Likelihood Ratio .000 4 1.000

Linear-by-Linear Association

.000 1 1.000

N of Valid Cases 300

a 0 cells (.0%) have expected count less than 5. The minimum expected count is 10.00.

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145

SMA&P4 (geografik) Crosstab

p4

1 2

Total

Count 87 13 100 % within SMA 87.0% 13.0% 100.0% % within p4 33.3% 33.3% 33.3%

sma2

% of Total 29.0% 4.3% 33.3% Count 87 13 100 % within SMA 87.0% 13.0% 100.0% % within p4 33.3% 33.3% 33.3%

sma3

% of Total 29.0% 4.3% 33.3% Count 87 13 100 % within SMA 87.0% 13.0% 100.0% % within p4 33.3% 33.3% 33.3%

SMA

sma5

% of Total 29.0% 4.3% 33.3% Count 261 39 300 % within SMA 87.0% 13.0% 100.0% % within p4 100.0% 100.0% 100.0%

Total % of Total 87.0% 13.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .000(a) 2 1.000 Likelihood Ratio .000 2 1.000 Linear-by-Linear Association .000 1 1.000 N of Valid Cases

300

a 0 cells (.0%) have expected count less than 5. The minimum expected count is 13.00.

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146

SMA&P5 (geografik) Crosstab

p5 1 2 3

Total

Count 46 21 33 100 % within SMA 46.0% 21.0% 33.0% 100.0% % within p5 33.1% 33.3% 33.7% 33.3%

sma2

% of Total 15.3% 7.0% 11.0% 33.3% Count 47 21 32 100 % within SMA 47.0% 21.0% 32.0% 100.0% % within p5 33.8% 33.3% 32.7% 33.3%

sma3

% of Total 15.7% 7.0% 10.7% 33.3% Count 46 21 33 100 % within SMA 46.0% 21.0% 33.0% 100.0% % within p5 33.1% 33.3% 33.7% 33.3%

SMA

sma5

% of Total 15.3% 7.0% 11.0% 33.3% Count 139 63 98 300 % within SMA 46.3% 21.0% 32.7% 100.0% % within p5 100.0% 100.0% 100.0% 100.0%

Total

% of Total 46.3% 21.0% 32.7% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .035(a) 4 1.000 Likelihood Ratio .035 4 1.000 Linear-by-Linear Association .000 1 1.000 N of Valid Cases

300

a 0 cells (.0%) have expected count less than 5. The minimum expected count is 21.00.

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147

SMA&P6 (geografik) Crosstab

p6

1 2 3 4

Total

Count 37 46 2 15 100 % within SMA 37.0% 46.0% 2.0% 15.0% 100.0% % within p6 33.0% 33.6% 33.3% 33.3% 33.3%

sma2

% of Total 12.3% 15.3% .7% 5.0% 33.3% Count 38 45 2 15 100 % within SMA 38.0% 45.0% 2.0% 15.0% 100.0% % within p6 33.9% 32.8% 33.3% 33.3% 33.3%

sma3

% of Total 12.7% 15.0% .7% 5.0% 33.3% Count 37 46 2 15 100 % within SMA 37.0% 46.0% 2.0% 15.0% 100.0% % within p6 33.0% 33.6% 33.3% 33.3% 33.3%

SMA

sma5

% of Total 12.3% 15.3% .7% 5.0% 33.3% Count 112 137 6 45 300 % within SMA 37.3% 45.7% 2.0% 15.0% 100.0% % within p6 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 37.3% 45.7% 2.0% 15.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .032(a) 6 1.000 Likelihood Ratio .032 6 1.000 Linear-by-Linear Association .000 1 1.000 N of Valid Cases

300

a 3 cells (25.0%) have expected count less than 5. The minimum expected count is 2.00.

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148

SMA&Q1 (geografik) Crosstab

q1

sangat tidak setuju

Tidak setuju Ragu ragu setuju

sangat setuju

Total

Count 6 13 15 59 7 100 % within SMA 6.0% 13.0% 15.0% 59.0% 7.0% 100.0% % within q1 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma2

% of Total 2.0% 4.3% 5.0% 19.7% 2.3% 33.3% Count 6 13 15 59 7 100 % within SMA 6.0% 13.0% 15.0% 59.0% 7.0% 100.0% % within q1 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma3

% of Total 2.0% 4.3% 5.0% 19.7% 2.3% 33.3% Count 6 13 15 59 7 100 % within SMA 6.0% 13.0% 15.0% 59.0% 7.0% 100.0% % within q1 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

SMA

sma5

% of Total 2.0% 4.3% 5.0% 19.7% 2.3% 33.3% Count 18 39 45 177 21 300 % within SMA 6.0% 13.0% 15.0% 59.0% 7.0% 100.0% % within q1 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 6.0% 13.0% 15.0% 59.0% 7.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .000(a) 8 1.000 Likelihood Ratio .000 8 1.000 Linear-by-Linear Association .000 1 1.000 N of Valid Cases

300

a 0 cells (.0%) have expected count less than 5. The minimum expected count is 6.00.

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149

SMA&Q2 (geografik) Crosstab

q2

sangat tidak setuju

Tidak setuju Ragu ragu setuju

sangat setuju

Total

Count 2 16 13 47 22 100 % within SMA 2.0% 16.0% 13.0% 47.0% 22.0% 100.0% % within q2 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma2

% of Total .7% 5.3% 4.3% 15.7% 7.3% 33.3% Count 2 16 13 47 22 100 % within SMA 2.0% 16.0% 13.0% 47.0% 22.0% 100.0% % within q2 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma3

% of Total .7% 5.3% 4.3% 15.7% 7.3% 33.3% Count 2 16 13 47 22 100 % within SMA 2.0% 16.0% 13.0% 47.0% 22.0% 100.0% % within q2 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

SMA

sma5

% of Total .7% 5.3% 4.3% 15.7% 7.3% 33.3% Count 6 48 39 141 66 300 % within SMA 2.0% 16.0% 13.0% 47.0% 22.0% 100.0% % within q2 100.0% 100.0% 100.0% 100.0

% 100.0% 100.0%

Total

% of Total 2.0% 16.0% 13.0% 47.0% 22.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .000(a) 8 1.000 Likelihood Ratio .000 8 1.000 Linear-by-Linear Association .000 1 1.000 N of Valid Cases

300

a 3 cells (20.0%) have expected count less than 5. The minimum expected count is 2.00.

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150

SMA&Q3 (geografik) Crosstab

q3

sangat tidak setuju

Tidak setuju Ragu ragu setuju

sangat setuju

Total

Count 2 15 14 52 17 100 % within SMA 2.0% 15.0% 14.0% 52.0% 17.0% 100.0% % within q3 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma2

% of Total .7% 5.0% 4.7% 17.3% 5.7% 33.3% Count 2 15 14 52 17 100 % within SMA 2.0% 15.0% 14.0% 52.0% 17.0% 100.0% % within q3 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma3

% of Total .7% 5.0% 4.7% 17.3% 5.7% 33.3% Count 2 15 14 52 17 100 % within SMA 2.0% 15.0% 14.0% 52.0% 17.0% 100.0% % within q3 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

SMA

sma5

% of Total .7% 5.0% 4.7% 17.3% 5.7% 33.3% Count 6 45 42 156 51 300 % within SMA 2.0% 15.0% 14.0% 52.0% 17.0% 100.0% % within q3 100.0% 100.0% 100.0% 100.0

% 100.0% 100.0%

Total

% of Total 2.0% 15.0% 14.0% 52.0% 17.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .000(a) 8 1.000 Likelihood Ratio .000 8 1.000 Linear-by-Linear Association .000 1 1.000 N of Valid Cases

300

a 3 cells (20.0%) have expected count less than 5. The minimum expected count is 2.00.

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151

SMA&Q4 (geografik) Crosstab

q4

sangat tidak setuju

Tidak setuju Ragu ragu setuju

sangat setuju

Total

Count 1 4 8 61 26 100 % within SMA 1.0% 4.0% 8.0% 61.0% 26.0% 100.0% % within q4 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma2

% of Total .3% 1.3% 2.7% 20.3% 8.7% 33.3% Count 1 4 8 61 26 100 % within SMA 1.0% 4.0% 8.0% 61.0% 26.0% 100.0% % within q4 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma3

% of Total .3% 1.3% 2.7% 20.3% 8.7% 33.3% Count 1 4 8 61 26 100 % within SMA 1.0% 4.0% 8.0% 61.0% 26.0% 100.0% % within q4 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

SMA

sma5

% of Total .3% 1.3% 2.7% 20.3% 8.7% 33.3% Count 3 12 24 183 78 300 % within SMA 1.0% 4.0% 8.0% 61.0% 26.0% 100.0% % within q4 100.0% 100.0% 100.0% 100.0

% 100.0% 100.0%

Total

% of Total 1.0% 4.0% 8.0% 61.0% 26.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .000(a) 8 1.000 Likelihood Ratio .000 8 1.000 Linear-by-Linear Association .000 1 1.000 N of Valid Cases

300

a 6 cells (40.0%) have expected count less than 5. The minimum expected count is 1.00.

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152

SMA&Q5 (geografik) Crosstab

q5

sangat tidak setuju

Tidak setuju Ragu ragu setuju

sangat setuju

Total

Count 9 21 28 34 7 99 % within SMA 9.1% 21.2% 28.3% 34.3% 7.1% 100.0% % within q5 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma2

% of Total 3.0% 7.1% 9.4% 11.4% 2.4% 33.3% Count 9 21 28 34 7 99 % within SMA 9.1% 21.2% 28.3% 34.3% 7.1% 100.0% % within q5 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma3

% of Total 3.0% 7.1% 9.4% 11.4% 2.4% 33.3% Count 9 21 28 34 7 99 % within SMA 9.1% 21.2% 28.3% 34.3% 7.1% 100.0% % within q5 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

SMA

sma5

% of Total 3.0% 7.1% 9.4% 11.4% 2.4% 33.3% Count 27 63 84 102 21 300 % within SMA 9.1% 21.2% 28.3% 34.3% 7.1% 100.0% % within q5 100.0% 100.0% 100.0% 100.0

% 100.0% 100.0%

Total

% of Total 9.1% 21.2% 28.3% 34.3% 7.1% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .000(a) 8 1.000 Likelihood Ratio .000 8 1.000 Linear-by-Linear Association .000 1 1.000 N of Valid Cases

297

a 0 cells (.0%) have expected count less than 5. The minimum expected count is 7.00.

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153

SMA&Q6 (geografik) Crosstab

q6

sangat tidak setuju

Tidak setuju Ragu ragu setuju

sangat setuju

Total

Count 3 3 5 54 35 100 % within SMA 3.0% 3.0% 5.0% 54.0% 35.0% 100.0% % within q6 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma2

% of Total 1.0% 1.0% 1.7% 18.0% 11.7% 33.3% Count 3 3 5 54 35 100 % within SMA 3.0% 3.0% 5.0% 54.0% 35.0% 100.0% % within q6 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma3

% of Total 1.0% 1.0% 1.7% 18.0% 11.7% 33.3% Count 3 3 5 54 35 100 % within SMA 3.0% 3.0% 5.0% 54.0% 35.0% 100.0% % within q6 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

SMA

sma5

% of Total 1.0% 1.0% 1.7% 18.0% 11.7% 33.3% Count 9 9 15 162 105 300 % within SMA 3.0% 3.0% 5.0% 54.0% 35.0% 100.0% % within q6 100.0% 100.0% 100.0% 100.0

% 100.0% 100.0%

Total

% of Total 3.0% 3.0% 5.0% 54.0% 35.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .000(a) 8 1.000 Likelihood Ratio .000 8 1.000 Linear-by-Linear Association .000 1 1.000 N of Valid Cases

300

a 6 cells (40.0%) have expected count less than 5. The minimum expected count is 3.00.

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154

SMA&Q7 (geografik) Crosstab

q7

sangat tidak setuju

Tidak setuju Ragu ragu setuju

sangat setuju

Total

Count 4 9 14 25 48 100 % within SMA 4.0% 9.0% 14.0% 25.0% 48.0% 100.0% % within q7 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma2

% of Total 1.3% 3.0% 4.7% 8.3% 16.0% 33.3% Count 4 9 14 25 48 100 % within SMA 4.0% 9.0% 14.0% 25.0% 48.0% 100.0% % within q7 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma3

% of Total 1.3% 3.0% 4.7% 8.3% 16.0% 33.3% Count 4 9 14 25 48 100 % within SMA 4.0% 9.0% 14.0% 25.0% 48.0% 100.0% % within q7 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

SMA

sma5

% of Total 1.3% 3.0% 4.7% 8.3% 16.0% 33.3% Count 12 27 42 75 144 300 % within SMA 4.0% 9.0% 14.0% 25.0% 48.0% 100.0% % within q7 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 4.0% 9.0% 14.0% 25.0% 48.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .000(a) 8 1.000 Likelihood Ratio .000 8 1.000 Linear-by-Linear Association .000 1 1.000 N of Valid Cases

300

a 3 cells (20.0%) have expected count less than 5. The minimum expected count is 4.00.

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155

SMA&Q8 (geografik) Crosstab

q8

sangat tidak setuju

Tidak setuju Ragu ragu setuju

sangat setuju

Total

Count 2 18 33 43 4 100 % within SMA 2.0% 18.0% 33.0% 43.0% 4.0% 100.0% % within q8 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma2

% of Total .7% 6.0% 11.0% 14.3% 1.3% 33.3% Count 2 18 33 43 4 100 % within SMA 2.0% 18.0% 33.0% 43.0% 4.0% 100.0% % within q8 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma3

% of Total .7% 6.0% 11.0% 14.3% 1.3% 33.3% Count 2 18 33 43 4 100 % within SMA 2.0% 18.0% 33.0% 43.0% 4.0% 100.0% % within q8 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

SMA

sma5

% of Total .7% 6.0% 11.0% 14.3% 1.3% 33.3% Count 6 54 99 129 12 300 % within SMA 2.0% 18.0% 33.0% 43.0% 4.0% 100.0% % within q8 100.0% 100.0% 100.0% 100.0

% 100.0% 100.0%

Total

% of Total 2.0% 18.0% 33.0% 43.0% 4.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .000(a) 8 1.000 Likelihood Ratio .000 8 1.000 Linear-by-Linear Association .000 1 1.000 N of Valid Cases

300

a 6 cells (40.0%) have expected count less than 5. The minimum expected count is 2.00.

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156

SMA&Q9 (geografik) Crosstab

q9

sangat tidak setuju

Tidak setuju Ragu ragu setuju

sangat setuju

Total

Count 1 7 19 67 6 100 % within SMA 1.0% 7.0% 19.0% 67.0% 6.0% 100.0% % within q9 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma2

% of Total .3% 2.3% 6.3% 22.3% 2.0% 33.3% Count 1 7 19 67 6 100 % within SMA 1.0% 7.0% 19.0% 67.0% 6.0% 100.0% % within q9 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma3

% of Total .3% 2.3% 6.3% 22.3% 2.0% 33.3% Count 1 7 19 67 6 100 % within SMA 1.0% 7.0% 19.0% 67.0% 6.0% 100.0% % within q9 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

SMA

sma5

% of Total .3% 2.3% 6.3% 22.3% 2.0% 33.3% Count 3 21 57 201 18 300 % within SMA 1.0% 7.0% 19.0% 67.0% 6.0% 100.0% % within q9 100.0% 100.0% 100.0% 100.0

% 100.0% 100.0%

Total

% of Total 1.0% 7.0% 19.0% 67.0% 6.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .000(a) 8 1.000 Likelihood Ratio .000 8 1.000 Linear-by-Linear Association .000 1 1.000 N of Valid Cases

300

a 3 cells (20.0%) have expected count less than 5. The minimum expected count is 1.00.

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157

SMA&Q10 (geografik) Crosstab

q10

sangat tidak setuju

Tidak setuju Ragu ragu setuju

sangat setuju

Total

Count 3 13 20 59 5 100 % within SMA 3.0% 13.0% 20.0% 59.0% 5.0% 100.0% % within q10 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma2

% of Total 1.0% 4.3% 6.7% 19.7% 1.7% 33.3% Count 3 13 20 59 5 100 % within SMA 3.0% 13.0% 20.0% 59.0% 5.0% 100.0% % within q10 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma3

% of Total 1.0% 4.3% 6.7% 19.7% 1.7% 33.3% Count 3 13 20 59 5 100 % within SMA 3.0% 13.0% 20.0% 59.0% 5.0% 100.0% % within q10 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

SMA

sma5

% of Total 1.0% 4.3% 6.7% 19.7% 1.7% 33.3% Count 9 39 60 177 15 300 % within SMA 3.0% 13.0% 20.0% 59.0% 5.0% 100.0% % within q10 100.0% 100.0% 100.0% 100.0

% 100.0% 100.0%

Total

% of Total 3.0% 13.0% 20.0% 59.0% 5.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .000(a) 8 1.000 Likelihood Ratio .000 8 1.000 Linear-by-Linear Association .000 1 1.000 N of Valid Cases

300

a 3 cells (20.0%) have expected count less than 5. The minimum expected count is 3.00.

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158

SMA&Q11 (geografik) Crosstab

q11

sangat tidak setuju

Tidak setuju Ragu ragu setuju

sangat setuju

Total

Count 1 11 25 53 10 100 % within SMA 1.0% 11.0% 25.0% 53.0% 10.0% 100.0% % within q11 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma2

% of Total .3% 3.7% 8.3% 17.7% 3.3% 33.3% Count 1 11 25 53 10 100 % within SMA 1.0% 11.0% 25.0% 53.0% 10.0% 100.0% % within q11 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma3

% of Total .3% 3.7% 8.3% 17.7% 3.3% 33.3% Count 1 11 25 53 10 100 % within SMA 1.0% 11.0% 25.0% 53.0% 10.0% 100.0% % within q11 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

SMA

sma5

% of Total .3% 3.7% 8.3% 17.7% 3.3% 33.3% Count 3 33 75 159 30 300 % within SMA 1.0% 11.0% 25.0% 53.0% 10.0% 100.0% % within q11 100.0% 100.0% 100.0% 100.0

% 100.0% 100.0%

Total

% of Total 1.0% 11.0% 25.0% 53.0% 10.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .000(a) 8 1.000 Likelihood Ratio .000 8 1.000 Linear-by-Linear Association .000 1 1.000 N of Valid Cases

300

a 3 cells (20.0%) have expected count less than 5. The minimum expected count is 1.00.

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159

SMA&Q12 (geografik) Crosstab

q12

sangat tidak setuju

Tidak setuju Ragu ragu setuju

sangat setuju

Total

Count 3 14 60 23 100 3 % within SMA 3.0% 14.0% 60.0% 23.0% 100.0% 3.0% % within q12 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma2

% of Total 1.0% 4.7% 20.0% 7.7% 33.3% 1.0% Count 3 14 60 23 100 3 % within SMA 3.0% 14.0% 60.0% 23.0% 100.0% 3.0% % within q12 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma3

% of Total 1.0% 4.7% 20.0% 7.7% 33.3% 1.0% Count 3 14 60 23 100 3 % within SMA 3.0% 14.0% 60.0% 23.0% 100.0% 3.0% % within q12 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

SMA

sma5

% of Total 1.0% 4.7% 20.0% 7.7% 33.3% 1.0% Count 9 42 180 69 300 300 % within SMA 3.0% 14.0% 60.0% 23.0% 100.0% 100.0% % within q12 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 3.0% 14.0% 60.0% 23.0% 100.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .000(a) 6 1.000 Likelihood Ratio .000 6 1.000 Linear-by-Linear Association .000 1 1.000 N of Valid Cases

300

a 3 cells (25.0%) have expected count less than 5. The minimum expected count is 3.00.

sma2 sma3 sma5

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0

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20

30

40

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160

SMA&Q13 (geografik) Crosstab

q13

sangat tidak setuju

Tidak setuju Ragu ragu setuju

sangat setuju

Total

Count 4 16 41 31 8 100 % within SMA 4.0% 16.0% 41.0% 31.0% 8.0% 100.0% % within q13 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma2

% of Total 1.3% 5.3% 13.7% 10.3% 2.7% 33.3% Count 4 16 41 31 8 100 % within SMA 4.0% 16.0% 41.0% 31.0% 8.0% 100.0% % within q13 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma3

% of Total 1.3% 5.3% 13.7% 10.3% 2.7% 33.3% Count 4 16 41 31 8 100 % within SMA 4.0% 16.0% 41.0% 31.0% 8.0% 100.0% % within q13 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

SMA

sma5

% of Total 1.3% 5.3% 13.7% 10.3% 2.7% 33.3% Count 12 48 123 93 24 300 % within SMA 4.0% 16.0% 41.0% 31.0% 8.0% 100.0% % within q13 100.0% 100.0% 100.0% 100.0

% 100.0% 100.0%

Total

% of Total 4.0% 16.0% 41.0% 31.0% 8.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .000(a) 8 1.000 Likelihood Ratio .000 8 1.000 Linear-by-Linear Association .000 1 1.000 N of Valid Cases

300

a 3 cells (20.0%) have expected count less than 5. The minimum expected count is 4.00.

sma2 sma3 sma5

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161

SMA&Q14 (geografik) Crosstab

q14

sangat tidak setuju

Tidak setuju Ragu ragu setuju

sangat setuju

Total

Count 2 24 28 42 4 100 % within SMA 2.0% 24.0% 28.0% 42.0% 4.0% 100.0% % within q14 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma2

% of Total .7% 8.0% 9.3% 14.0% 1.3% 33.3% Count 2 24 28 42 4 100 % within SMA 2.0% 24.0% 28.0% 42.0% 4.0% 100.0% % within q14 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma3

% of Total .7% 8.0% 9.3% 14.0% 1.3% 33.3% Count 2 24 28 42 4 100 % within SMA 2.0% 24.0% 28.0% 42.0% 4.0% 100.0% % within q14 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

SMA

sma5

% of Total .7% 8.0% 9.3% 14.0% 1.3% 33.3% Count 6 72 84 126 12 300 % within SMA 2.0% 24.0% 28.0% 42.0% 4.0% 100.0% % within q14 100.0% 100.0% 100.0% 100.0

% 100.0

% 100.0%

Total

% of Total 2.0% 24.0% 28.0% 42.0% 4.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .000(a) 8 1.000 Likelihood Ratio .000 8 1.000 Linear-by-Linear Association .000 1 1.000 N of Valid Cases

300

a 6 cells (40.0%) have expected count less than 5. The minimum expected count is 2.00.

sma2 sma3 sma5

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162

SMA&Q15 (geografik) Crosstab

q15

sangat tidak setuju

Tidak setuju Ragu ragu setuju

sangat setuju

Total

Count 1 13 19 50 17 100 % within SMA 1.0% 13.0% 19.0% 50.0% 17.0% 100.0% % within q15 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma2

% of Total .3% 4.3% 6.3% 16.7% 5.7% 33.3% Count 1 13 19 50 17 100 % within SMA 1.0% 13.0% 19.0% 50.0% 17.0% 100.0% % within q15 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma3

% of Total .3% 4.3% 6.3% 16.7% 5.7% 33.3% Count 1 13 19 50 17 100 % within SMA 1.0% 13.0% 19.0% 50.0% 17.0% 100.0% % within q15 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

SMA

sma5

% of Total .3% 4.3% 6.3% 16.7% 5.7% 33.3% Count 3 39 57 150 51 300 % within SMA 1.0% 13.0% 19.0% 50.0% 17.0% 100.0% % within q15 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 1.0% 13.0% 19.0% 50.0% 17.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .000(a) 8 1.000 Likelihood Ratio .000 8 1.000 Linear-by-Linear Association .000 1 1.000 N of Valid Cases

300

a 3 cells (20.0%) have expected count less than 5. The minimum expected count is 1.00.

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163

SMA&Q16 (geografik) Crosstab

q16

sangat tidak setuju

Tidak setuju Ragu ragu setuju

sangat setuju

Total

Count 1 1 45 53 100 1 % within SMA 1.0% 1.0% 45.0% 53.0% 100.0% 1.0% % within q16 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma2

% of Total .3% .3% 15.0% 17.7% 33.3% .3% Count 1 1 45 53 100 1 % within SMA 1.0% 1.0% 45.0% 53.0% 100.0% 1.0% % within q16 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma3

% of Total .3% .3% 15.0% 17.7% 33.3% .3% Count 1 1 45 53 100 1 % within SMA 1.0% 1.0% 45.0% 53.0% 100.0% 1.0% % within q16 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

SMA

sma5

% of Total .3% .3% 15.0% 17.7% 33.3% .3% Count 3 3 135 159 300 300 % within SMA 1.0% 1.0% 45.0% 53.0% 100.0% 100.0% % within q16 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total

% of Total 1.0% 1.0% 45.0% 53.0% 100.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .000(a) 6 1.000 Likelihood Ratio .000 6 1.000 Linear-by-Linear Association .000 1 1.000 N of Valid Cases

300

a 6 cells (50.0%) have expected count less than 5. The minimum expected count is 1.00.

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10

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30

40

50

60

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164

SMA&Q17 (geografik) Crosstab

q17

sangat tidak setuju

Tidak setuju Ragu ragu setuju

sangat setuju

Total

Count 5 27 28 33 6 99 % within SMA 5.1% 27.3% 28.3% 33.3% 6.1% 100.0

% % within q17 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma2

% of Total 1.7% 9.1% 9.4% 11.1% 2.0% 33.3% Count 5 27 28 33 6 99 % within SMA 5.1% 27.3% 28.3% 33.3% 6.1% 100.0

% % within q17 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma3

% of Total 1.7% 9.1% 9.4% 11.1% 2.0% 33.3% Count 5 27 28 33 6 99 % within SMA 5.1% 27.3% 28.3% 33.3% 6.1% 100.0

% % within q17 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

SMA

sma5

% of Total 1.7% 9.1% 9.4% 11.1% 2.0% 33.3% Count 15 81 84 99 18 300 % within SMA 5.1% 27.3% 28.3% 33.3% 6.1% 100.0

% % within q17 100.0% 100.0% 100.0% 100.0

% 100.0% 100.0%

Total

% of Total 5.1% 27.3% 28.3% 33.3% 6.1% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .000(a) 8 1.000 Likelihood Ratio .000 8 1.000 Linear-by-Linear Association .000 1 1.000 N of Valid Cases

297

a 0 cells (.0%) have expected count less than 5. The minimum expected count is 5.00.

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0

10

20

30

40

Coun

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165

SMA&Q18 (geografik) Crosstab

q18

sangat tidak setuju

Tidak setuju Ragu ragu setuju

sangat setuju

Total

Count 4 9 45 38 4 100 % within SMA 4.0% 9.0% 45.0% 38.0% 4.0% 100.0

% % within q18 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma2

% of Total 1.3% 3.0% 15.0% 12.7% 1.3% 33.3% Count 4 9 45 38 4 100 % within SMA 4.0% 9.0% 45.0% 38.0% 4.0% 100.0

% % within q18 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma3

% of Total 1.3% 3.0% 15.0% 12.7% 1.3% 33.3% Count 4 9 45 38 4 100 % within SMA 4.0% 9.0% 45.0% 38.0% 4.0% 100.0

% % within q18 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

SMA

sma5

% of Total 1.3% 3.0% 15.0% 12.7% 1.3% 33.3% Count 12 27 135 114 12 300 % within SMA 4.0% 9.0% 45.0% 38.0% 4.0% 100.0

% % within q18 100.0% 100.0% 100.0% 100.0

% 100.0% 100.0%

Total

% of Total 4.0% 9.0% 45.0% 38.0% 4.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .000(a) 8 1.000 Likelihood Ratio .000 8 1.000 Linear-by-Linear Association .000 1 1.000 N of Valid Cases

300

a 6 cells (40.0%) have expected count less than 5. The minimum expected count is 4.00.

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0

10

20

30

40

50

Coun

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166

SMA&Q19 (geografik) Crosstab

q19

sangat tidak setuju

Tidak setuju Ragu ragu setuju

sangat setuju

Total

Count 1 2 13 52 32 100 % within SMA 1.0% 2.0% 13.0% 52.0% 32.0% 100.0% % within q19 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma2

% of Total .3% .7% 4.3% 17.3% 10.7% 33.3% Count 1 2 13 52 32 100 % within SMA 1.0% 2.0% 13.0% 52.0% 32.0% 100.0% % within q19 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma3

% of Total .3% .7% 4.3% 17.3% 10.7% 33.3% Count 1 2 13 52 32 100 % within SMA 1.0% 2.0% 13.0% 52.0% 32.0% 100.0% % within q19 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

SMA

sma5

% of Total .3% .7% 4.3% 17.3% 10.7% 33.3% Count 3 6 39 156 96 300 % within SMA 1.0% 2.0% 13.0% 52.0% 32.0% 100.0% % within q19 100.0% 100.0% 100.0% 100.0

% 100.0% 100.0%

Total

% of Total 1.0% 2.0% 13.0% 52.0% 32.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .000(a) 8 1.000 Likelihood Ratio .000 8 1.000 Linear-by-Linear Association .000 1 1.000 N of Valid Cases

300

a 6 cells (40.0%) have expected count less than 5. The minimum expected count is 1.00.

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10

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40

50

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Coun

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167

SMA&Q20 (geografik) Crosstab

q20

sangat tidak setuju

Tidak setuju Ragu ragu setuju

sangat setuju

Total

Count 2 6 20 64 8 100 % within SMA 2.0% 6.0% 20.0% 64.0% 8.0% 100.0% % within q20 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma2

% of Total .7% 2.0% 6.7% 21.3% 2.7% 33.3% Count 2 6 20 64 8 100 % within SMA 2.0% 6.0% 20.0% 64.0% 8.0% 100.0% % within q20 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma3

% of Total .7% 2.0% 6.7% 21.3% 2.7% 33.3% Count 2 6 20 64 8 100 % within SMA 2.0% 6.0% 20.0% 64.0% 8.0% 100.0% % within q20 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

SMA

sma5

% of Total .7% 2.0% 6.7% 21.3% 2.7% 33.3% Count 6 18 60 192 24 300 % within SMA 2.0% 6.0% 20.0% 64.0% 8.0% 100.0% % within q20 100.0% 100.0% 100.0% 100.0

% 100.0% 100.0%

Total

% of Total 2.0% 6.0% 20.0% 64.0% 8.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .000(a) 8 1.000 Likelihood Ratio .000 8 1.000 Linear-by-Linear Association .000 1 1.000 N of Valid Cases

300

a 3 cells (20.0%) have expected count less than 5. The minimum expected count is 2.00.

sma2 sma3 sma5

SMA

0

10

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40

50

60

70

Coun

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168

SMA&Q21 (geografik) Crosstab

q21

sangat tidak setuju

Tidak setuju Ragu ragu setuju

sangat setuju

Total

Count 2 16 36 37 9 100 % within SMA 2.0% 16.0% 36.0% 37.0% 9.0% 100.0% % within q21 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma2

% of Total .7% 5.3% 12.0% 12.3% 3.0% 33.3% Count 2 16 36 37 9 100 % within SMA 2.0% 16.0% 36.0% 37.0% 9.0% 100.0% % within q21 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma3

% of Total .7% 5.3% 12.0% 12.3% 3.0% 33.3% Count 2 16 36 37 9 100 % within SMA 2.0% 16.0% 36.0% 37.0% 9.0% 100.0% % within q21 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

SMA

sma5

% of Total .7% 5.3% 12.0% 12.3% 3.0% 33.3% Count 6 48 108 111 27 300 % within SMA 2.0% 16.0% 36.0% 37.0% 9.0% 100.0% % within q21 100.0% 100.0% 100.0% 100.0

% 100.0% 100.0%

Total

% of Total 2.0% 16.0% 36.0% 37.0% 9.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .000(a) 8 1.000 Likelihood Ratio .000 8 1.000 Linear-by-Linear Association .000 1 1.000 N of Valid Cases

300

a 3 cells (20.0%) have expected count less than 5. The minimum expected count is 2.00.

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30

40

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169

SMA&Q22 (geografik) Crosstab

q22

sangat tidak setuju

Tidak setuju Ragu ragu setuju

sangat setuju

Total

Count 3 15 18 53 11 100 % within SMA 3.0% 15.0% 18.0% 53.0% 11.0% 100.0% % within q22 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma2

% of Total 1.0% 5.0% 6.0% 17.7% 3.7% 33.3% Count 3 15 18 53 11 100 % within SMA 3.0% 15.0% 18.0% 53.0% 11.0% 100.0% % within q22 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

sma3

% of Total 1.0% 5.0% 6.0% 17.7% 3.7% 33.3% Count 3 15 18 53 11 100 % within SMA 3.0% 15.0% 18.0% 53.0% 11.0% 100.0% % within q22 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%

SMA

sma5

% of Total 1.0% 5.0% 6.0% 17.7% 3.7% 33.3% Count 9 45 54 159 33 300 % within SMA 3.0% 15.0% 18.0% 53.0% 11.0% 100.0% % within q22 100.0% 100.0% 100.0% 100.0

% 100.0% 100.0%

Total

% of Total 3.0% 15.0% 18.0% 53.0% 11.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided) Pearson Chi-Square .000(a) 8 1.000 Likelihood Ratio .000 8 1.000 Linear-by-Linear Association .000 1 1.000 N of Valid Cases

300

a 3 cells (20.0%) have expected count less than 5. The minimum expected count is 3.00.

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APPENDIX F

L P

jeniskelamin

0

50

100

150

200

Frequ

ency

jeniskelamin

15 16 17

usia

0

20

40

60

80

100

120

140

Frequ

ency

usia

sma2 sma3 sma5

SMA

0

20

40

60

80

100

Frequ

ency

SMA

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2 3 4

p1

0

50

100

150

Frequ

ency

p1

1 2 3 4

p2

0

50

100

150

200

250

Frequ

ency

p2

1 2 3

p3

0

50

100

150

200

250

Freq

uenc

y

p3

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172

1 2

p4

0

50

100

150

200

250

300

Frequ

ency

p4

1 2 3

p5

0

20

40

60

80

100

120

140

Freq

uenc

y

p5

1 2 3 4

p6

0

20

40

60

80

100

120

140

Frequ

ency

p6

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sangat tidak setuju

tidaksetuju raguragu setuju sangat setuju

q1

0

50

100

150

200

Frequ

ency

q1

sangat tidak setuju

tidaksetuju raguragu setuju sangat setuju

q2

0

30

60

90

120

150

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uenc

y

q2

sangat tidak setuju

tidaksetuju raguragu setuju sangat setuju

q3

0

50

100

150

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ency

q3

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sangat tidak setuju

tidaksetuju raguragu setuju sangat setuju

q4

0

50

100

150

200

Frequ

ency

q4

sangat tidak setuju

tidaksetuju raguragu setuju sangat setuju

q5

0

20

40

60

80

100

120

Frequ

ency

q5

sangat tidak setuju

tidaksetuju raguragu setuju sangat setuju

q6

0

50

100

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200

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ency

q6

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175

sangat tidak setuju

tidaksetuju raguragu setuju sangat setuju

q7

0

30

60

90

120

150

Frequ

ency

q7

sangat tidak setuju

tidaksetuju raguragu setuju sangat setuju

q8

0

20

40

60

80

100

120

140

Frequ

ency

q8

sangat tidak setuju

tidaksetuju raguragu setuju sangat setuju

q9

0

50

100

150

200

250

Freq

uenc

y

q9

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176

sangat tidak setuju

tidaksetuju raguragu setuju sangat setuju

q10

0

50

100

150

200

Frequ

ency

q10

sangat tidak setuju

tidaksetuju raguragu setuju sangat setuju

q11

0

50

100

150

Frequ

ency

q11

tidaksetuju raguragu setuju sangat setuju

q12

0

50

100

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200

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ncy

q12

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177

sangat tidak setuju

tidaksetuju raguragu setuju sangat setuju

q13

0

25

50

75

100

125

Frequ

ency

q13

sangat tidak setuju

tidaksetuju raguragu setuju sangat setuju

q14

0

20

40

60

80

100

120

140

Freq

uenc

y

q14

sangat tidak setuju

tidaksetuju raguragu setuju sangat setuju

q15

0

30

60

90

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ency

q15

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178

sangat tidak setuju tidaksetuju setuju sangat setuju

q16

0

50

100

150

Frequ

ency

q16

sangat tidak setuju

tidaksetuju raguragu setuju sangat setuju

q17

0

20

40

60

80

100

Frequ

ency

q17

sangat tidak setuju

tidaksetuju raguragu setuju sangat setuju

q18

0

20

40

60

80

100

120

140

Freq

uenc

y

q18

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179

sangat tidak setuju

tidaksetuju raguragu setuju sangat setuju

q19

0

50

100

150

Frequ

ency

q19

sangat tidak setuju

tidaksetuju raguragu setuju sangat setuju

q20

0

50

100

150

200

Freque

ncy

q20

sangat tidak setuju

tidaksetuju raguragu setuju sangat setuju

q21

0

20

40

60

80

100

120

Frequ

ency

q21

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180

sangat tidak setuju

tidaksetuju raguragu setuju sangat setuju

q22

0

50

100

150

Frequ

ency

q22