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S A C H A J U A N

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SACHJUAN Professional Hair Care Pop-Up Retail Store Concept
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  • SACHAJUAN

    V E R O N I C A M C C R A C K E N

  • SACHAJUAN V E R O N I C A M C C R A C K E N

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  • SACHAJUAN V E R O N I C A M C C R A C K E N

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    What makes the SACHAJUAN brand unique and compelling is its

    simplicity and function in perfect harmony with high quality

    and innovation . this is reflected in their very clean yet

    elegantly designed packaging and product image. The brand

    has shown unparalleled growth and is a well established

    premium brand in the SCANDINAVIAN market along with being

    one of the most competitive hair care markets in the world.

    With products based largely on the principles specific and

    unique to their incredibly nourishing Ocean Silk technology,

    SACHAJUAN is designed to create healthy, strong hair thats ra-

    diant and lustrous. Their simple and straightforward formulas

    blend serious technological innovation with luxury for results

    that are immediate, unparalleled, and unbelievably beautiful.

  • SACHAJUAN V E R O N I C A M C C R A C K E N

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    D I S T I N C T

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    Due to the companys Swedish origin, the exploration of Scandinavian design was a prominent influence in the development of this environment. Incorporating this softened geometric aesthetic aided in definingSACHAJUANs distinct identity within the design.

    The essence of the SACHAJUAN pop-up store developed through investigations of retail interior design and what defines an individuals shopping experience in an intriguing and functional space. The combination of innovation, sculpture, and function played a significant role in order to invite, stimulate, and provide for the user.

    In addition, conceptual inspiration for the overall design came through examining various forms and tex-tures, such as natural hair and SACHAJUANs ocean silk technology. Striving for a balance of experience and service led to utilization of minimalistic and neutral materials helps maintain focus on the product and reinforce the simplicity of the space.

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  • SACHAJUAN V E R O N I C A M C C R A C K E N

    D R I F T W O O DC A S H W R A P , C E N T R A L H U B & S H E L V i n g M A T E R I A L

    M I S T G R E YW A L L P A I N T

    D A R K T I N TG L A S S W A L L

    C O N C R E T EF L O O R I N G

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    I N T E R A C T I V E

    T O U C H S C R E E N

    T E C H N O L O G Y

    A C C E S S I B L E

    E A S Y - T O - U S E

    P R O V I D E S C U S T O M E R

    W I T H I N F O R M A T I O

    A B O U T T H E P R O D U C T S

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    I N T E R A C T I V E

    T O U C H S C R E E N

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    P R O V I D E S C U S T O M E R

    W I T H I N F O R M A T I O

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    I N T E G R A T E D

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    R E G I S T E R

    A D A C O M P L I A N TE A S Y - A C C E S S

    S T O R A G E B E L O W

    I L L U M I N A T E D

    B R A N D I N G

    S I G N A G E

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    S E C U R I T Y N O T E *H E A V Y D U T Y

    r e t r a c t A B L E S T E E L

    S E C U R I T Y G A T E

    A T B O T H E N T R A N C E S

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  • SACHAJUAN

    V E R O N I C A M C C R A C K E N

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