Page 1
Copyright © 2003 Pearson Education, Inc. + Michael Parkin + Sumber lainnya Slide 1-1
Review Fungsi Permintaan 1. Permintaan terhadap suatu barang, muncul karena ada keinginan,
kesediaan, dan kemampuan. Karena itu ada permintaan riil dan permintaan potensial.
2. Mempelajari permintaan berarti mempelajari aktivitas ekonomi dari sisi konsumen.
3. Perlu juga dibedakan : • Permintaan riil dan permintaan potensial • Permintaan individu dan permintaan pasar • Permintaan yang elastis dan in-elastis • Perubahan jumlah yang diminta dan perubahan permintaan
4. Fungsi permintaan dari suatu barang memiliki bentuk standar berslope negatif, meskipun ada yang berslope positif.
5. Dalam mempelajari fungsi permintaan ada asumsi yang disebut dengan citeris paribus ( cp ).
Page 2
Copyright © 2003 Pearson Education, Inc. + Michael Parkin + Sumber lainnya Slide 1-2
Demand
0 2 4 6 8 10
1
2
3
4
5
6
e
d
c
b
a
Quantity (millions of tapes per week)
Pri
ce (
dolla
r pe
r ta
pe)
Demand for tapes
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Copyright © 2003 Pearson Education, Inc. + Michael Parkin + Sumber lainnya Slide 1-3
OHT 2.4
Figure 2.1 Derivation of the market demand curve
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Copyright © 2003 Pearson Education, Inc. + Michael Parkin + Sumber lainnya Slide 1-4
Some Real-World Price Elasticities of Demand
Good or Service ElasticityElastic Demand
Metals 1.52Electrical engineering products 1.30Mechanical engineering products 1.30Furniture 1.26Motor vehicles 1.14Instrument engineering products 1.10Professional services 1.09Transportation services 1.03
Inelastic DemandGas, electricity, and water 0.92Oil 0.91Chemicals 0.89Beverages (all types) 0.78Clothing 0.64Tobacco 0.61Banking and insurance services 0.56Housing services 0.55Agricultural and fish products 0.42Books, magazines, and newspapers 0.34Food 0.12
Page 5
Copyright © 2003 Pearson Education, Inc. + Michael Parkin + Sumber lainnya Slide 1-5
A Change in the Quantity Demanded Versus a Change in Demand
Quantity
Pric
e
D1
D2
Decrease inquantitydemanded
Increase inquantitydemanded
D0
Increase in
demand
Decrease in demand
Page 6
Copyright © 2003 Pearson Education, Inc. + Michael Parkin + Sumber lainnya Slide 1-6
Review Fungsi Penawaran 1. Penawaran terhadap suatu barang, muncul karena ada keinginan,
kesediaan, dan kemampuan dari produsen untuk menyediakan barang yang diinginkan konsumen
2. Mempelajari penawaran berarti mempelajari aktivitas ekonomi dari sisi produsen.
3. Perlu juga dibedakan : • Penawaran individu produsen dan penawaran pasar • Penawaran yang elastis dan in-elastis • Perubahan jumlah yang ditawarkan dan perubahan penawaran
4. Fungsi penawaran dari suatu barang memiliki bentuk standar berslope positif, meskipun dalam jangka panjang akan berbentuk tegak vertikal.
5. Dalam mempelajari fungsi penawaran juga ada asumsi yang disebut dengan citeris paribus ( cp ).
6. Bentuk umum fungsi penawaran adalah : Qd = f ( P ) cp. Dengan hubungan yang positif Cp = Teknologi, Mesin, dll
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Copyright © 2003 Pearson Education, Inc. + Michael Parkin + Sumber lainnya Slide 1-7
Supply
0 2 4 6 8 10
1
2
3
4
5
6
Quantity (millions of tapes per week)
Pri
ce (
dolla
r pe
r ta
pe)
Supply of Tapes
a
b
c
d
e
Page 8
Copyright © 2003 Pearson Education, Inc. + Michael Parkin + Sumber lainnya Slide 1-8
A Change in the Quantity Supplied Versus a Change in Supply
Quantity
Pri
ce S0S0 S1S2
Increase in
supply supply
Decrease in
Increase inquantitysupplied
Decrease inquantitysupplied
Page 9
Copyright © 2003 Pearson Education, Inc. + Michael Parkin + Sumber lainnya Slide 1-9
Market Equilibrium
0 2 4 6 8 10
1
2
3
4
5
6
Quantity (millions of tapes per week)
Pri
ce (
dolla
r pe
r ta
pe)
Supply of tapes
Demand for tapes
Equilibrium
Shortage of 3 million tapes at $2 a tape
Surplus of2 million tapesat $4 a tape
Page 10
Copyright © 2003 Pearson Education, Inc. + Michael Parkin + Sumber lainnya Slide 1-10
The Effects of a Change in Demand
Quantity (millions of tapes per week)
0 2 4 6 8 10 12 14
1
2
3
4
5
6P
rice
(do
llar
per
tape
) Supply of tapes
Demand for tapes(Walkman $50)
Demand for tapes(Walkman $200)
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Copyright © 2003 Pearson Education, Inc. + Michael Parkin + Sumber lainnya Slide 1-11
The Effects of a Change in Supply
Quantity (millions of tapes per week)0 2 4 6 8 10 12 14
1
2
3
4
5
6Pr
ice
(dol
lar
per
tape
)Supply of tapes(old technology)
Demand for tapes
Supply of tapes(new technology)
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Copyright © 2003 Pearson Education, Inc. + Michael Parkin + Sumber lainnya Slide 1-12
Demand for tapes(Walkman $50)
The Effects of an Increase in Both Demand and Supply
Quantity (millions of tapes per week)0 2 4 6 8 10 12 14
1
2
3
4
5
6
Pri
ce (
dolla
r pe
r ta
pe)
Supply of tapes(new technology)
Demand for tapes(Walkman $200)
Supply of tapes(old technology)
Page 13
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Price Slide, Rocket, and Roller Coaster
Page 14
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Price Slide, Rocket, and Roller Coaster
Page 15
Copyright © 2003 Pearson Education, Inc. + Michael Parkin + Sumber lainnya Slide 1-15
CHAPTER 11Output and Costs
Michael Parkin
Page 16
Copyright © 2003 Pearson Education, Inc. + Michael Parkin + Sumber lainnya Slide 1-16
Total Product, Marginal Product, and Average Product
Total Marginal Average Labor product product product (workers (sweaters (sweaters per (sweaters per day) per day) additional worker) per worker)
a 0 0
b 1 4
c 2 10
d 3 13
e 4 15
f 5 16
Page 17
Copyright © 2003 Pearson Education, Inc. + Michael Parkin + Sumber lainnya Slide 1-17
Total Product, Marginal Product, and Average Product
Total Marginal Average Labor product product product (workers (sweaters (sweaters per (sweaters per day) per day) additional worker) per worker)
a 0 0
b 1 4
c 2 10
d 3 13
e 4 15
f 5 16
4
6
3
2
1
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Copyright © 2003 Pearson Education, Inc. + Michael Parkin + Sumber lainnya Slide 1-18
Total Product, Marginal Product, and Average Product
Total Marginal Average Labor product product product (workers (sweaters (sweaters per (sweaters per day) per day) additional worker) per worker)
a 0 0
b 1 4 4.00
c 2 10 5.00
d 3 13 4.33
e 4 15 3.75
f 5 16 3.20
4
6
3
2
1
Page 19
Copyright © 2003 Pearson Education, Inc. + Michael Parkin + Sumber lainnya Slide 1-19
Marginal Product
0 1 2 3 4 5Labor (workers per day)
5
10
15 TP
Out
put (
swea
ters
per
day
)
0 1 2 3 4 5Labor (workers per day)
2
4
6
Mar
gina
l pro
duct
(sw
eate
rs p
er d
ay p
er w
orke
r)4
3
13
MP
c
d
Page 20
Copyright © 2003 Pearson Education, Inc. + Michael Parkin + Sumber lainnya Slide 1-20
Average Product
0 1 2 3 4 5Labor (workers per day)
2
4
6
Ave
rage
pro
duct
& M
argi
nal p
rodu
ct(s
wea
ters
per
day
per
wor
ker)
3
4.33
AP
MP
ef
b
d
cc
Maximumaverageproduct
Page 21
Copyright © 2003 Pearson Education, Inc. + Michael Parkin + Sumber lainnya Slide 1-21
Total Cost CurvesTotal Totalfixed variable Totalcost cost cost
Labor Output (TFC) (TVC) (TC)(workers (sweatersper day) per day) (dollars per day)
a 0 0
b 1 4
c 2 10
d 3 13
e 4 15
f 5 16
Page 22
Copyright © 2003 Pearson Education, Inc. + Michael Parkin + Sumber lainnya Slide 1-22
Total Cost Curves Total Total fixed variable Total cost cost cost
Labor Output (TFC) (TVC) (TC)(workers (sweatersper day) per day) (dollars per day)
a 0 0 25
b 1 4 25
c 2 10 25
d 3 13 25
e 4 15 25
f 5 16 25
Page 23
Copyright © 2003 Pearson Education, Inc. + Michael Parkin + Sumber lainnya Slide 1-23
Total Cost Curves Total Total fixed variable Total cost cost cost
Labor Output (TFC) (TVC) (TC)(workers (sweatersper day) per day) (dollars per day)
a 0 0 25 0
b 1 4 25 25
c 2 10 25 50
d 3 13 25 75
e 4 15 25 100
f 5 16 25 125
Page 24
Copyright © 2003 Pearson Education, Inc. + Michael Parkin + Sumber lainnya Slide 1-24
Total Cost Curves Total Total fixed variable Total cost cost cost
Labor Output (TFC) (TVC) (TC)(workers (sweatersper day) per day) (dollars per day)
a 0 0 25 0 25
b 1 4 25 25 50
c 2 10 25 50 75
d 3 13 25 75 100
e 4 15 25 100 125
f 5 16 25 125 150
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Copyright © 2003 Pearson Education, Inc. + Michael Parkin + Sumber lainnya Slide 1-25
TC
TVC
Total Cost Curves
0 5 10 15Output (sweaters per day)
50
100
150
Cos
t (do
llars
per
day
)
TFC
TC = TFC + TVC
Page 26
Copyright © 2003 Pearson Education, Inc. + Michael Parkin + Sumber lainnya Slide 1-26
MC
ATC
AVC
AFC
Marginal Cost and Average Costs
0 5 10 15Output (sweaters per day)
5
10
15C
ost (
dolla
rs p
er s
wea
ter)
ATC = AFC + AVC
Page 27
Copyright © 2003 Pearson Education, Inc. + Michael Parkin + Sumber lainnya Slide 1-27
AP
MP
Product Curvesand Cost Curves
Labor
Ave
rage
pro
duct
and
mar
gina
l pro
duct
0 1.5 2.0
22
4
6
Rising MP andfalling MC:rising AP andfalling AVC
Falling MP andrising MC:rising AP andfalling AVC
Falling MP andrising MC:falling AP andrising AVC
Page 28
Copyright © 2003 Pearson Education, Inc. + Michael Parkin + Sumber lainnya Slide 1-28
AVC
MC
Product Curvesand Cost Curves
Labor
Ave
rage
pro
duct
and
mar
gina
l pro
duct
0 6.5 10
3
6
9
12
Maximum AP and minimum AVC
Maximum MP and minimum MC
Page 29
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Short-Run Costs of Four Different Plants
Page 30
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Long-Run Average Cost Curve