Integrating Your Social Media to Build a Firm Personal Branding

Social Media for Personal Branding

Perkembangan Sosial Media di Indonesia

©2014 MarkPlus Institute

Facts and Figures

Pengguna Internet di Indonesia meningkat dari tahun 2010 – 2013; eaningkat sebanyak 13.5 juta orang dibandingkan dengan tahun 2012

Source: MarkPlus Insight 2013

42.2

55.261.1

74.6

2010 2011 2012 2013In million 2010 2011 2012 2013

Urban Population 121.16 123.24 123.57 133.73

Urban Family 30.29 30.81 31.61 34.72

Urban Internet User 37.56 50.53 56.38 62.19

Internet User 42.16 55.23 61.08 74.57

Internet Penetration (Mio)Base: Indonesia Population

©2014 MarkPlus Institute

Facts and Figures

Smartphone adalah Peralatan Elektronik yang Paling Sering Digunakan, Baik oleh Pria maupun Wanita untuk Mengakses Internet

Source: MarkPlus Insight 2013

Most Used Gadget To Access Internet (%)Base: All Respondent (n=2150)

86.042.3

15.2

10.6

Smartphone Own laptop

laptop/pc at the office laptop/pc at home

84.5

40.8

18.4

13.1

87.6

43.7

12.0

8.0

Smartphone

Their own laptop

Laptop/pc at theoffice

Laptop/pc at home

Male

Female

Gender (%)Base: All Respondent (n=2150)

©2014 MarkPlus Institute

Facts and Figures

Mayoritas Responden Menyatakan Bahwa Mereka Membuka Sosial Media ketika Mereka Browsing di Internet

Source: MarkPlus Insight 2013

Things That Regularly Netizen Do When Access The Internet

Base: All respondents (n=2150)

95.9

79.4

69.4

62.5

56.1

42.0

Social Media Browsing

Portal online news Email

Download/upload video Chatting

98

82

6760

65

45

97

8072

6861

43

97

7870

63

53

43

97

80

6963

50

40

90

74 7264

4638

8479

67

5043

34

15 - 22 y.o 22 - 30 y.o 31 - 35 y.o

36 - 45 y.o 46 - 55 y.o 56 - 64 y.o

By Age Group Base: All respondents (n=2150)

©2014 MarkPlus Institute

Facts and Figures

Aktivitas yang Dilakukan Pada Sosial Media

Source: MarkPlus Insight 2013

91.2 90.984.8

76.872.4

58.8

91.788.8

84.4

76.3

69.4

52.5

87.7 85.5

78.373.8

63.2

44.6

87.084.1

78.674.0

65.1

43.5

79.674.7

65.2 67.4

59.7

43.4

85.0

74.2

62.5

70.0

55.0

30.8

Read other's status Status update Picture upload Comment onother's status

See friend's profile Chatting

15-22 y.o (n=594) 23-30 y.o (n=448) 31-35 y.o (n=359)

36-45 y.o (n=384) 46-55 y.o (n=221) 56-64 y.o (n=120)

Activity Level in Social MediaBase: All respondents (n=2150)

©2014 MarkPlus Institute

The Opportunity

Peluang yang bisa dimanfaatkan melalui media internet

1. E - Commerce2. Online Learning3. Market Research4. Product Campaign5. Citizen Journalism6. Consumer Empowerment

7.Personal Branding

©2014 MarkPlus Institute

What is Personal Branding ?

A Powerful, Clear, Positive idea that comes to mind whenever other people think of you.It’s what you stand for—the values, abilities and actions that others associate with you

Source: The Brand Called You; Peter Montoya with Tim Vandehey,2003

©2014 MarkPlus Institute

Personal Branding

Perjalanan Karir

- Reporter harian Bisnis Indonesia (1987-1988)

- Asisten redaktur harian Bisnis Indonesia (1987-1988)

- Redaktur harian Bisnis Indonesia (1987-1988)

- Redaktur relaksana majalah Matra (1990-1992)

- Ketua Tim Berita Keuangan Media Indonesia (1994)

- Pejabat sementara Asisten Redaktur Media Indonesia (1998-2000)

- Pemimpin redaksi di Metro TV (2000)- Didaulat menjadi host acara Kick Andy

(2006)

©2014 MarkPlus Institute

Personal Branding

Program Sejuta Bola dan Kaki Palsu Sragen Kick Andy Foundation

©2014 MarkPlus Institute

Personal Branding

Program Sejuta Bola dan Kaki Palsu Sragen Kick Andy Foundation

©2014 MarkPlus Institute

Personal Branding

Nah, sekarang bagaimana personal branding kita?

• Coba search nama kita di google, apa yang keluar ?

• Apakah link – link yang keluar sudah cukupmerepresentasikan diri kita?

©2014 MarkPlus Institute 13

Membangun Personal Branding di Sosial Media dengan menggunakan

media Blog

• Konten Unik

• Simple

• Fokus

• Konsisten

• Terintegrasi dengan sosial media lainnya

Integrasikan platform sosial media kita yang lain seperti Twitter, Facebook, Instagram, Soundcloud, Deviantart, Pinterst, dan Path untuk menggiring orang lain melihat blog kita

Diana Rikasari, Fashion BloggerBe Yourself, Everyone Else is Already Taken

- Mempunyai Follower Instagram sebanyak 152.603 orang

- Mempunyai Followers twitter sebanyak 12.300- Mempunyai Fansclub bernama MARLOiers

- Search Google 323,000 results untuk Marlosearch google 290,000 results untuk Andy Noya

Keuntungan memiliki personal branding yang kuat di media sosial

It’s Hard to Erase all digital footprints you have share