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Overview Inovasi Radio 2.0 [UNTUK MENCERAHKAN HORIZON INDUSTRI SIARAN RADIO] Hemat Dwi Nuryanto Blog : hdn.zamrudtechnology.com Suppoprted By
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Inovasi Radio 2.0

Nov 12, 2014

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Page 1: Inovasi Radio 2.0

Overview Inovasi Radio 2.0[UNTUK MENCERAHKAN HORIZON INDUSTRI SIARAN RADIO]

Hemat Dwi NuryantoBlog : hdn.zamrudtechnology.com

Suppoprted By

Page 2: Inovasi Radio 2.0

Radio 2.0 Manifesto by Julien Mourlon and Cleverwood

Page 3: Inovasi Radio 2.0

Latar Belakang Permasalahan Radio

[Kenapa Perlu Inovasi Radio 2.0]

Page 4: Inovasi Radio 2.0

Paradoks Industri Siaran Radio di Indonesia

3.76

0.18 0.18 0.22 0.23 0.27 0.31 0.48 0.64 0.84 1.03 1.38 2.293.34

4.14 5.09 5.61

7.89

9.80

13.30

19.09

25.23

27.91

32.29

37.22

44.89

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

17.0

7.8

8.8

10.2

12.1

15.2

16.4

12.6

9.7

8.2

6.1

5.14.6

4.03.6 3.3 3.3 3.4 3.1

2.6 2.41.9

1.41.6

11.9

1.319

83

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

91

21

8

42

10

63,6

29

2,7 1,4 1,1

TV Newspaper Magazine Radio Tabloid

Penetrasi ADEX

Pertumbuhan Belanja Iklan Di Media(ADEX) Sangat Bagus (2009 : Rp 48,5 T)Penetrasi Radio (> 40%) Kedua Setelah TV

(>90%)

Rasio Belanja Iklan Di Media Radio (RADEX) Terhadap ADEX Mengalami Pertumbuhan

Negatif : 17% (1983) Menjadi 1,3% (2009)

ADEX

RADEX

PENETRASI

< Rp 200 M

> Rp 44 T

17% ADEX

1,3% ADEX

> 90%

60%

> 40%

1,3%

Page 5: Inovasi Radio 2.0

Tahun 2004 Pemakai HP

< 35 Juta

Tahun 2009 Pemakai HP

>135 Juta

Tahun 2014 Pemakai HP

>205 Juta

Tahun 2004 Pemakai Internet

< 5 Juta

Tahun 2009 Pemakai Internet

>30 Juta

Tahun 2014 Pemakai Internet

> 70 Juta

Sumber : Warta Ekonomi, APJII, ATSI, dan Sharing Vision

Media Baru, Pesaing atau Pengungkit Radio ?

m-Broadband Era & Culture?

Page 6: Inovasi Radio 2.0

Tantangan Bisnis Inovasi Radio 2.0

Pendapatan Iklan Radio Rata-Rata Bulanan

Rp 35 Juta

Pendapatan Radio Rata-Rata Bulanan

> Rp 210 Juta

ADEX 2009 : Rp 48,5 TRADEX 2009 : 1,3% ADEX

[Rp 630 Milyar]

Total Pendapatan Industri Radio

> Rp 3,6 Trilyun

Bagi Radio

Bagi Industri Radio

Membutuhkan 5 Tahun Proses Transformasi radio

Page 7: Inovasi Radio 2.0

Perspektif Inovasi

Radio 2.0

ContentProvider

Radio &Crew

PemasangIklan

Regulator

• Kemudahan Kontrol [Manajemen/Operasional]

• Meningkatnya Keuntungan

• Program Siaran (Live & On Demand) Yang Berkualitas dan Variatif via Membership

• Akses Siaran Yang Mudah : AM/FM/DAB, Internet, Mobile, ... Dll

• Lifestyle Baru Yg Lebih Cerdas & Menarik

• Kemudahan Pengawasan Siaran [Pemenuhan Regulasi]

• Meningkatnya Kepercayaan Pemasang Iklan

• Meningkatnya Belanja Iklan

Owner/Investor

• Kemudahan Distribusi Lagu & Radio Konten Lainnya

• Membangkitkan Seniman Berbasis Audio / Tutur

• Penghargaan Terhadap “Usage Right”

Perspektif Inovasi Radio 2.0

Pendengar

• Meningkatkan Profesionalisme• Fokus Pada Kegiatan : Inovasi &

Kreatifitas Siaran • ADI Local Menjadi ADI Global• Meningkat Pendapatan Total Radio [6

X Pendapatan Aktual Dalam 5 Tahun : Rp 3,6 T]

Page 8: Inovasi Radio 2.0

Why ? Situasi Bisnis Radio 2009

World U.S Indonesia

$ 39 B $ 16 B Rp 630 MBelanja Iklan Radio

$ 504 B $ 117 B Rp 48,5 TBelanja Iklan Media

7,8 % 13 % 1,3 %Belanja Iklan MediaBelanja Iklan Radio

Sumber : ZenithOptimedia, RAB, Nielsen, PRSSNI

Perlu Re-vitalisasi & Re-Aktualisasi : Re-Inventing Radio di Indonesia !

Page 9: Inovasi Radio 2.0

Why ? Karena Gaya Hidup Terkait Radio Eksis & Banyak ![Di Negara Trend Setter : Internet & Mobile, and Broadband Culture]

Page 10: Inovasi Radio 2.0

Radio [10000]US Ad Spending $ 16 B

Google US Ad Spending$ 12 B [Google World Ad Spending : $ 24 B]

90 JutaPemakai

Facebook di US ‘09

235 JutaPendengar

Radio di US ‘09

Page 11: Inovasi Radio 2.0

Bagaimana Re-Inventing Radio [Substansi Inovasi Radio 2.0]

Page 12: Inovasi Radio 2.0

How : Siaran Radio Era Radio 2.0[Sinergi : Over the Air & Online]

RADIO 1 RADIO n

AM/FM Transmission

AM/FMTransmission

Radio Content 2.0 :Streaming and/or Podcasting & New Radio Biz

Radio Content 2.0 :Streaming and/or Podcasting & New Radio Biz

Collaboration[On-Line]

AM/FM/DAB Receiver

New Media (Internet & Mobile)

AM/FM/DABReceiver

One to Many Broadcasting

One to Many Broadcasting

One to One Broadcasting

Many to Many Broadcasting

DidengarTergantung sinyal AM/FM/DAB

DinikmatiDimana Saja, Selama Ada Akses Internet/Mobile

Sumber Pendapatan :Iklan

Sumber Pendapatan Baru :Membership & Local Ads

suararadio.com

Websiteradio & RISE Websiteradio & RISE

Page 13: Inovasi Radio 2.0

ProgramDirector

News

Music

Traffic

MultimediaDatabase

On-Air

Production

DB

LoggerDB

- Decides programs- Decides program’s format- Schedules program- Decides themes and songs- Decides number of ads (quantitative, Time percentage)

- Songs : type, number of songs, alternative

- News : Text, Audio

- Jingle - Ads - effect

- plays - Decides which ads to be aired- Optimize revenue- Audio ads, adlib- Billing

Media and broadcasting Laws

Transmission (Analog/Digital)

Web 2.0 In Radio

Broadcasting

Comprehensive

Solution

Inovasi 1: Operasi & Manajemen Radio [Ready Now]

CRM & SMS

Live Streaming, Podcasting, On Demand Radio

(Membership), Monitoring Siaran, Monitoring Iklan,

Komunikasi Pendengar, ... dll

Operasi & Manajemen Radio Dalam Genggaman

STUDIO

Page 14: Inovasi Radio 2.0

Inovasi 2 : Membangun Ekosistem Radio[Ready Now]

Kolaborasi Radio Konten [Audio, Text,

Image, & Video]

Pendengar Radio/Masyarakat

Stasiun Radio

Stasiun Radio Stasiun Radio

Informasi & Berita

Reporter

Reporter

TELKOM DATA

CENTER

Music / SongIndep. Provider

RADIO NEWS, INFO & EDUTAINMENT CENTER

Audio ProductIndep. Provider

Wikinomic

In Broadcasting

KPI/KPIDMonitoring

Siaran

Biro Iklan Monitoring & Analisis Iklan

Future Media , Radio 2.0 , & Content 2.0

Page 15: Inovasi Radio 2.0
Page 16: Inovasi Radio 2.0

Radio Membangun

Beragam Konten Radio]

Ekosistem Baru

Beragam Konten Radio [Jumlah Besar, Beragam, Aktual,

Selalu Bertambah, ... dll]

Info Lokal

Iklan & Wisata[Per Radio : WSR]

Ekosistem Baru

Iklan Lokal & Wisata

[Gabungan : SRC]

Membership Local Ads

Inovasi 3 : Membangun Model Bisnis Radio Baru[Free Technology for Radio ! With Affordable Support, Ready in October 2010]

Radio AdsMembangkitkan TourismIndustry

Membangkitkan Local

Business

Low Budget, High Impact

Free-Mium

Potensi BisnisRp 4,2 Trilyun

Page 17: Inovasi Radio 2.0

LEVERAGE

Listener Communiti

es!

Community

Facebook feedCurrent Program : Your Song (14.00 – 17.00)

Anouncer : Kiev Bastian

p

f

t

0

Message from Phone

Message from Facebook

Message from SMS

Message from Online

s

Ready in October 2010

Page 18: Inovasi Radio 2.0

Radio Collaboratio

nThat

EMPOWER

New Media !!!

Content

prev play/pause stop

1. Message Opening

2. Song 1

3. Song 2

4. News 1

5. Talkshow 1

Playlist 1

Playlist 1

Playlist 2

Playlist 3

5

10

25

music

next

Non music messageplaylist account

delete

delete

delete

delete

delete

1 2 3 Next

del

del

del

Send to

Send to

Send to

save

6. Song 3

7. .... Etc

delete

delete

Ready in October 2010

Page 19: Inovasi Radio 2.0

Monitoring

Program 1

iklan CRM accountsiaranDashboardTransform

Radio to be

TRUSTED

Media !

Ready in December 2010

Page 20: Inovasi Radio 2.0

Keunikan & Keunggulan Inovasi Radio 2.0

Page 21: Inovasi Radio 2.0

Future Media & The Oppotunity[Gerd Leonhard : nMedia Futurist]

Kesesuaian Inovasi Dengan Pandangan Tentang Masa Depan Media

Page 22: Inovasi Radio 2.0

WO Automation for Radio 2.0Las Vegas, 12 April 2010

Google Radio Automation (GRA)[Lebih Unggul dari GRA, Jazler, DAD, ... Dll]]

Page 23: Inovasi Radio 2.0

PandoraEvents

IndustryEvents

PANDORA[Lebih Unggul Dari Pandora, Spotify, Last-Fm, ... Dll]

2 Tipe Membership di Pandora : 1. Non Free Membership, Pandora One, Dapat Mendengarkan Lagu-Lagu Dengan Bebas Iklan Fee $ 36 / Tahun, 2. Free Membership, Mendengarkan Lagu-Lagu

Dengan Iklan, Gratis Untuk 40 Jam / Bulan Selebihnya Membayar $ 0.99 / Bulan.

Data Pandora : Investasi ($ 10,5 Juta), Penjualan (2009 : $ 50 Juta, Proyeksi 2010 : $ 100 Juta) , Member (2009 : 48 Juta, diperkirakan terdapat 1-2 Juta Member Berbayar).

Page 24: Inovasi Radio 2.0
Page 25: Inovasi Radio 2.0

Inovasi Radio 3.0 [Next Development : Radio 2.0 + AI (Artificial Intelligence)]

RADIO 2.0

AI : Voice Recognition + Voice Search

RADIO 3.0

UBIQUOTOUSEFFORTLESSINTELLIGENT

OTOMOTIF :

NEXT GENERATION

DASHBOARD

Page 26: Inovasi Radio 2.0

Sosialisasi Inovasi Radio 2.0

Page 27: Inovasi Radio 2.0

2014 eBI Will Have :• > 1000 Radio

• > 10 Juta Member

Activity Milestone [2 Years of Opps. Window]

MATURITAS

WAKTUPengembangan &

Proof of Concept

‘End 2011

2001-2009

5 Year

Objectives

2009

Indigo Award, Pilot Project

[20 Radio Partner]

‘End 2010eBI Have 500

Partner

‘End 2011 eBI Will Have

1000 Partner & >> 150 Ribu Member

Partnership & Community DevelopmentFocus

Membership & Business DevelopmentFocus

Concept &Idea Initialized

Partnership& CommunityDevelopped

Membership & BusinessStabilized

‘End 2010 ‘End 2011

13 April 2010 : Radio Broadcasting Forum

SOSIALISASI : Pelatihan & Seminar Lainnya

Radio Broadcasting Forum

SOSIALISASI : Pelatihan & Seminar Lainnya

Ekonomi Radio Rp 3,6 Trilyun

‘End 2014

Page 28: Inovasi Radio 2.0

Memenangkan Telkom Indigo Awards 2009

• Indigo Fellow, Digital Inventor 2009• Lead Team That Win : Two (2) Indigo Fellowship, Best Creative

Fellowship 2009 + Two (2) INAICTA Award 2009

Page 29: Inovasi Radio 2.0

Membuat Prototipe dan Mengujinya

Pilot Project Radio 2.0

Page 30: Inovasi Radio 2.0

Seminar Inovasi Radio 2.0

Sosialisasi Manfaat Inovasi Ke Komunitas Lebih Luas

Page 31: Inovasi Radio 2.0

Foto-FotoSeminar NasionalInovasi Teknologi & Bisnis Radio 2.0

Aula Barat - ITB13 April 2010

Page 32: Inovasi Radio 2.0

Indonesia Radio Awards 2010

Pelopor Inovasi Teknologi Aplikasi Penyiaran Terintegrasi Berbasis Internet, Indonesian Radio Awards 2010

Page 33: Inovasi Radio 2.0

Komitmen Akselerasi Transformasi Radio

RADIO

+ Promo Produk Telkom

Meringankan Kegiatan Investasi

MoU & PKS

Pinjaman Lunak Bagi [1000 Radio @ Rp 50 s/d 150

Juta]

Prioritas Memajukan Anggota PRSSNI

AKSELERASI INISIATIF eBI : Membangun Ekosistem & Komunitas Radio 2.0

Membangkitkan Industri Radio Siaran

KERJASAMAPRSSNI

KERJASAMATELKOM

Meringankan Kegiatan

Operasional

CDC Telkom

Page 34: Inovasi Radio 2.0
Page 35: Inovasi Radio 2.0

HDN Menyelesaikan Pendidikan Sarjana & Pasca Sarjana dari Universitas Paul Sabatier-Toulouse, Perancis (‘84-’92). CAD/CAM Engineer & Arsitek Reengineering Process Pada N2130 Aircraft Program (‘92-’00). Saat ini adalah Founder & Chairman : ZamrudTechnology, e-Broadcasting Institute, Crayonpedia, e-Democracy & Governance Institute dan Pendiri IGOS Center Bandung (Indonesia Open Innovation Foundation)

CV : Hemat Dwi Nuryanto (HDN)[Memimpin >20 Proyek, Arsitek 5 Produk Software dengan 4 Hak Cipta dan 10 Penghargaan]

ETNO [eGovernment] : No. Hak Cipta 031720Merit Award APICTA-Indonesia 2003,

ARTISA [eBusiness] : No. Hak Cipta 031721Special Mention Award APICTA-Indonesia 2004,

GENIO & Next Generation Voting [eDemocracy]: No. Hak Cipta 039192Special Mention Award APICTA-Indonesia 2003,Research Grant from RISTEK 2009Merit Award INAICTA 2009

RISE & Next Generation Radio Broadcasting [RADIO 2.0] : No. Hak Cipta 031719

Merit Award APICTA-Indonesia 2005, Best Creative Fellowship, Telkom Indigo Award 2009 Pelopor Inovasi Teknologi Aplikasi Penyiaran Terintegrasi Berbasis Internet, Indonesian Radio Awards 2010

CRAYONPEDIA & Next Generation Learning [SEKOLAH 2.0] :

Merit Award INAICTA 2009Best Creative Fellowship, Telkom Indigo Award 2009

Digital Inventor, Telkom Indigo Awards 2009Menulis > 80 Artikel Opini di : Kompas, Kontan, Pikiran Rakyat, ... Dll, dengan Fokus pada Topik Terapan “ICT for Smarter Indonesia”