In search of branding ; why, how & what
Oct 20, 2014
branding is not (merely) logoing, it's about character building
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IN SEARCH of BRANDING :WHY, HOW & WHAT
Muhammad Trieha
3 Desember 2011
Muhammad TriehaGlobal Garda Media Director
Brand Strategist
0815 7320 4171
@trieha
PIN BB : 21DDD313
Ym : muhammadtrieha
www.GGMideas.com
Mengapa Ini Penting?
Waktu kita terbatas
Kita harus mampu meninggalkan karya terbaik
bahkan menyejarah melampaui usia hidup kita
Kita ingin lebih MENDUNIA
It’s Time to Discover
BRAND : WHY & WHAT
WHY is BRAND?
http://www.slideshare.net/imootee/60-minute-brand-strategist-limited-edition
JADI
BRAND ITU….
http://www.slideshare.net/imootee/60-minute-brand-strategist-limited-edition
A BRAND IS NOT…
A TRADE MARK
(These are legal properties)
A MISSION STATEMENT
(This is a reminder)
A LOGO OR SLOGAN
(These are your signatures)
A PRODUCT OR SERVICE
(These are just the tangibles)
ADVERTISING
(They deliver your messages)
A BRAND IS…
POINT OF VIEW
Branding is a strategic point of view, not a select set of marketing activities
CUSTOMER VALUE
Branding is central to creating customer value, not just sound bites and images
COMPETITIVE ADVANTAGE
Branding is a key tools for creating and sustaining competitive advantage
ENGINEERED
Brand strategies must be “engineered” into the strategic planning process
ALIVE
Brand get their identity from meanings. Products and services are the blood of
brand.
Your organizational culture and standards for action are the heartbeat.
LOGIC AND EMOTION
Branding is part science and part art
http://www.slideshare.net/imootee/60-minute-brand-strategist-limited-edition
WHAT
HOW
WHY
PRODUCT VS BRAND
http://www.slideshare.net/imootee/60-minute-brand-strategist-limited-edition
BRANDING IS A PROCESS
http://www.slideshare.net/paulsjr/brand-touchpoints
BRANDING GOAL ADVOCACY
TANTANGANNYA ADALAH…
http://www.slideshare.net/imootee/60-minute-brand-strategist-limited-edition
BAGAIMANA
MEMENANGKAN
PERSEPSI
CUSTOMER?
DON’T WORRY BE HAPPY,
PELUANG SELALU TERBUKA
CARANYA!
MARI BELAJAR DARI 2 PRIBADI AGUNG
DALAM SEJARAH
MUHAMMAD SAW
ABU BAKAR RA.
AL AMIIN
ASH SHIDDIQ
YANG TERPERCAYA
YANG SELALU MEMPERCAYAI
& MEMBELA
Brand yang hebat selalu dibangun di atas
integritas yang kuat.
Bentuk integritas adalah sikap jujur &
selalu berorientasi pada pelanggan
TRUSTED BRAND (Al Amiin)
Ketika kita sudah yakin usaha kita baik
dan benar, tugas berikutnya adalah
MENGKOMUNIKASIKAN sehingga
ORANG AKAN MEMBERIKAN
KEPERCAYAAN
TRUSTING CUSTOMER (Ash Shiddiq)
BAHASA LAIN KOMUNIKASI
DAKWAHMARKETING
PENAWARANSOSIALISASI
MARKETING 1.0
MARKETING 2.0
MARKETING 3.0
SUMBER : MARKPLUS INSTITUE OF MARKETING (MIM)
PositioningBeing Strategy
DiferentiationCore Tactic
BrandValue Indicator
Brand Integrity
INTI MARKETING
BERKARAKTER UNGGUL, BERNILAI BEDA, TERKOMUNIKASIKAN BAIK
Unique Product/Program
Flexible Price
Everywhere Place
Heartful & Powerful Promotion
Skillful People
Simple Process
Physical Evidence
It’s YOU
MELALUI MEDIA APA?
Old Media– TV
– Radio
– Print News Paper
New Media– Internet
– Viral Marketing
– Product Placement
– Banner
– Online Video
etc.
BENTUKNYA APA?
IKLAN
MEDIA EXPOSE
PUBLIC RELATIONS
EVENT
PROMOTION TOOLS
PENERBITAN MEDIA
TESTIMONI
COMPANY VISIT
SEMINAR/SHOW
ONLINE INTERACTION
OFFICE/SHOP DISPLAY
PENGEMASAN PRODUK
KEMITRAAN
CUSTOMER EXPERIENCE
Google is Your Best Marketer, mulailah branding Anda (minimal) secara online
SELAMAT MENCOBA
Let’s Start
Terima Kasih
we talk ideas
Jl. Soekarno-Hatta 550 Bandung-IndonesiaTelp. (022) 756 4026 Fax (022) 7530 761
www.GGMideas.com
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