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Jakarta Inner 201412 201413 201414 201415 201416 Retail Inner 98% 98% 95% 108% Jakarta Utara 201412 201413 201414 201415 201416 Retail Jakarta Uta 96% 96% 82% 105% Jakarta Timur 201412 201413 201414 201415 201416 Retail Jakarta Tim 96% 96% 92% 103% Jakarta Pusat 201412 201413 201414 201415 201416 Retail Jakarta Pus 98% 97% 88% 100% Jakarta Selatan 201412 201413 201414 201415 201416 Retail Jakarta Sel 98% 99% 97% 98% Jakarta Barat 201412 201413 201414 201415 201416 Retail Jakarta Bar 100% 100% 102% 112% Depok 201412 201413 201414 201415 201416 Retail Depok 100% 101% 108% 126% Jakarta Inner DSS12 Column1 201412 201413 201414 201415 201416 Handling 100% 100% 100% 100% OOSC 47% 31% 31% 49% OOS 0% 0% 0% 0% Visibility 68% 67% 68% 67% Jakarta Utara
62

Graphic Set, PT. HM SAMPOERNA, Tbk

Feb 08, 2016

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Robin Hasugian

Key Sales Indicator # 16
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Page 1: Graphic Set, PT. HM SAMPOERNA, Tbk

Jakarta Inner

201412 201413 201414 201415 201416Retail Inner 98% 98% 95% 108%

Jakarta Utara

201412 201413 201414 201415 201416Retail Jakarta Utara 96% 96% 82% 105%

Jakarta Timur

201412 201413 201414 201415 201416Retail Jakarta Timur 96% 96% 92% 103%

Jakarta Pusat

201412 201413 201414 201415 201416Retail Jakarta Pusat 98% 97% 88% 100%

Jakarta Selatan

201412 201413 201414 201415 201416Retail Jakarta Selatan 98% 99% 97% 98%

Jakarta Barat

201412 201413 201414 201415 201416Retail Jakarta Barat 100% 100% 102% 112%

Depok

201412 201413 201414 201415 201416Retail Depok 100% 101% 108% 126%

Jakarta Inner DSS12

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 47% 31% 31% 49%OOS 0% 0% 0% 0%Visibility 68% 67% 68% 67%

Jakarta Utara

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%

Page 2: Graphic Set, PT. HM SAMPOERNA, Tbk

OOSC 18% 0% 0% 60%OOS 0% 0% 0% 0%Visibility 88% 88% 91% 88%

Jakarta Timur

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 63% 71% 50% 13%OOS 0% 0% 0% 0%Visibility 58% 58% 58% 59%

Jakarta Pusat

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 0% 0% 50% 50%OOS 0% 0% 0% 0%Visibility 60% 60% 61% 58%

Jakarta Selatan

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 100% 0% 0% 25%OOS 0% 0% 0% 0%Visibility 72% 71% 72% 71%

Jakarta Barat

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 0% 14% 20% 44%OOS 0% 0% 0% 0%Visibility 63% 62% 62% 63%

Depok

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 100% 100% 67% 100%OOS 0% 0% 0% 0%Visibility 64% 64% 64% 63%

Jakarta Inner SAH

Column1 201412 201413 201414 201415 201416

Page 3: Graphic Set, PT. HM SAMPOERNA, Tbk

Handling 100% 100% 100% 100%OOSC 28% 40% 49% 19%OOS 0% 0% 0% 0%Visibility 59% 58% 59% 58%

Jakarta Utara

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 23% 0% 0% 0%OOS 1% 0% 0% 0%Visibility 82% 83% 85% 82%

Jakarta Timur

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 26% 36% 50% 20%OOS 0% 0% 0% 0%Visibility 47% 47% 47% 47%

Jakarta Pusat

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 40% 22% 40% 0%OOS 0% 0% 0% 0%Visibility 45% 45% 46% 44%

Jakarta Selatan

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 25% 33% 75% 14%OOS 0% 0% 0% 0%Visibility 65% 63% 65% 64%

Jakarta Barat

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 56% 50% 53% 31%OOS 0% 0% 0% 0%Visibility 53% 52% 52% 52%

Depok

Column1 201412 201413 201414 201415 201416

Page 4: Graphic Set, PT. HM SAMPOERNA, Tbk

Handling 100% 100% 100% 100%OOSC 0% 100% 75% 50%OOS 0% 0% 0% 0%Visibility 60% 60% 60% 58%

Jakarta Inner MLD16

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 56% 53% 53% 57%OOS 0% 0% 0% 0%Visibility 65% 65% 66% 64%

Jakarta Utara

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 60% 86% 78% 78%OOS 0% 0% 0% 0%Visibility 88% 88% 92% 88%

Jakarta Timur

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 63% 63% 60% 64%OOS 0% 0% 0% 0%Visibility 54% 54% 55% 55%

Jakarta Pusat

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 38% 33% 50% 67%OOS 0% 0% 0% 0%Visibility 56% 56% 57% 54%

Jakarta Selatan

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 50% 0% 0% 50%OOS 0% 0% 0% 0%Visibility 72% 71% 72% 72%

Jakarta Barat

Page 5: Graphic Set, PT. HM SAMPOERNA, Tbk

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 71% 73% 73% 38%OOS 0% 0% 0% 0%Visibility 58% 57% 57% 57%

Depok

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 57% 67% 57% 43%OOS 0% 0% 0% 0%Visibility 62% 61% 61% 60%

Jakarta Inner MBR

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 59% 55% 50% 28%OOS 0% 0% 0% 0%Visibility 56% 56% 57% 55%

Jakarta Utara

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 35% 43% 29% 13%OOS 0% 0% 0% 0%Visibility 75% 75% 78% 75%

Jakarta Timur

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 41% 44% 56% 30%OOS 0% 0% 0% 0%Visibility 47% 47% 48% 47%

Jakarta Pusat

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 46% 57% 63% 29%OOS 0% 0% 0% 0%Visibility 47% 46% 47% 45%

Jakarta Selatan

Page 6: Graphic Set, PT. HM SAMPOERNA, Tbk

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 86% 60% 57% 25%OOS 0% 0% 0% 0%Visibility 67% 65% 66% 65%

Jakarta Barat

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 45% 44% 31% 18%OOS 0% 0% 0% 0%Visibility 50% 50% 49% 47%

Depok

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 100% 81% 67% 55%OOS 0% 1% 1% 0%Visibility 53% 53% 53% 52%

Jakarta Inner MBL

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 53% 45% 50% 24%OOS 0% 0% 0% 0%Visibility 54% 54% 55% 53%

Jakarta Utara

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 47% 44% 35% 25%OOS 1% 0% 0% 0%Visibility 71% 71% 75% 73%

Jakarta Timur

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 44% 40% 48% 24%OOS 0% 0% 0% 0%Visibility 45% 46% 46% 45%

Page 7: Graphic Set, PT. HM SAMPOERNA, Tbk

Jakarta Pusat

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 38% 43% 57% 22%OOS 0% 0% 0% 0%Visibility 46% 45% 46% 44%

Jakarta Selatan

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 100% 44% 64% 20%OOS 0% 0% 0% 0%Visibility 65% 63% 64% 63%

Jakarta Barat

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 38% 35% 35% 21%OOS 0% 0% 0% 0%Visibility 48% 48% 47% 45%

Depok

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 52% 62% 63% 30%OOS 1% 1% 1% 1%Visibility 52% 51% 51% 50%

Jakarta Inner UML

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 55% 60% 58% 53%OOS 0% 0% 0% 0%Visibility 61% 60% 61% 60%

Jakarta Utara

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 54% 50% 50% 33%OOS 1% 0% 1% 1%Visibility 83% 83% 86% 83%

Page 8: Graphic Set, PT. HM SAMPOERNA, Tbk

Jakarta Timur

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 48% 58% 55% 52%OOS 0% 1% 1% 1%Visibility 48% 48% 50% 50%

Jakarta Pusat

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 43% 73% 56% 58%OOS 0% 0% 0% 0%Visibility 50% 50% 51% 49%

Jakarta Selatan

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 71% 40% 43% 62%OOS 0% 0% 0% 0%Visibility 68% 67% 67% 66%

Jakarta Barat

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 38% 58% 48% 38%OOS 1% 0% 0% 0%Visibility 57% 56% 55% 55%

Depok

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 77% 82% 94% 74%OOS 1% 1% 1% 1%Visibility 58% 59% 59% 57%

Jakarta Inner DSS16

Column1 201412 201413 201414 201415 201416Handling 97% 96% 96% 96%OOSC 27% 27% 28% 16%OOS 9% 9% 9% 8%

Page 9: Graphic Set, PT. HM SAMPOERNA, Tbk

Visibility 24% 23% 24% 23%

Jakarta Utara

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 13% 12% 12% 8%OOS 2% 2% 2% 2%Visibility 25% 24% 28% 27%

Jakarta Timur

Column1 201412 201413 201414 201415 201416Handling 94% 94% 94% 93%OOSC 31% 32% 31% 19%OOS 12% 13% 13% 12%Visibility 22% 23% 24% 23%

Jakarta Pusat

Column1 201412 201413 201414 201415 201416Handling 97% 97% 96% 96%OOSC 29% 29% 30% 14%OOS 11% 12% 12% 10%Visibility 20% 20% 20% 19%

Jakarta Selatan

Column1 201412 201413 201414 201415 201416Handling 99% 99% 99% 99%OOSC 28% 27% 28% 18%OOS 6% 6% 6% 6%Visibility 30% 29% 29% 28%

Jakarta Barat

Column1 201412 201413 201414 201415 201416Handling 99% 99% 99% 99%OOSC 39% 40% 40% 31%OOS 5% 7% 7% 5%Visibility 23% 21% 20% 21%

Depok

Column1 201412 201413 201414 201415 201416Handling 91% 91% 90% 90%OOSC 24% 24% 24% 8%OOS 15% 14% 13% 13%

Page 10: Graphic Set, PT. HM SAMPOERNA, Tbk

Visibility 23% 23% 23% 23%

Jakarta Inner DSM

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 65% 68% 69% 65%OOS 2% 2% 2% 2%Visibility 63% 62% 63% 62%

Jakarta Utara

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 65% 63% 68% 52%OOS 1% 0% 1% 1%Visibility 80% 79% 84% 82%

Jakarta Timur

Column1 201412 201413 201414 201415 201416Handling 100% 99% 100% 100%OOSC 58% 59% 62% 62%OOS 2% 2% 2% 2%Visibility 56% 56% 56% 56%

Jakarta Pusat

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 64% 73% 72% 64%OOS 3% 3% 3% 2%Visibility 55% 54% 55% 53%

Jakarta Selatan

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 60% 58% 59% 59%OOS 2% 2% 2% 2%Visibility 65% 63% 64% 64%

Jakarta Barat

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 72% 72% 74% 71%

Page 11: Graphic Set, PT. HM SAMPOERNA, Tbk

OOS 2% 2% 3% 2%Visibility 58% 58% 57% 57%

Depok

Column1 201412 201413 201414 201415 201416Handling 100% 99% 100% 100%OOSC 69% 81% 80% 81%OOS 2% 2% 2% 2%Visibility 63% 62% 62% 60%

Jakarta Inner MLD12

Column1 201412 201413 201414 201415 201416Handling 97% 97% 97% 97%OOSC 36% 38% 39% 22%OOS 7% 7% 7% 6%Visibility 45% 45% 46% 45%

Jakarta Utara

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 26% 35% 42% 14%OOS 1% 1% 1% 1%Visibility 61% 61% 64% 61%

Jakarta Timur

Column1 201412 201413 201414 201415 201416Handling 97% 96% 97% 96%OOSC 44% 47% 46% 30%OOS 10% 11% 10% 10%Visibility 38% 38% 39% 39%

Jakarta Pusat

Column1 201412 201413 201414 201415 201416Handling 99% 99% 99% 98%OOSC 42% 40% 39% 19%OOS 7% 7% 7% 6%Visibility 37% 37% 38% 36%

Jakarta Selatan

Column1 201412 201413 201414 201415 201416Handling 99% 99% 99% 99%

Page 12: Graphic Set, PT. HM SAMPOERNA, Tbk

OOSC 35% 32% 28% 16%OOS 5% 5% 5% 5%Visibility 49% 48% 49% 49%

Jakarta Barat

Column1 201412 201413 201414 201415 201416Handling 100% 99% 99% 99%OOSC 49% 50% 53% 38%OOS 4% 5% 5% 5%Visibility 47% 46% 46% 45%

Depok

Column1 201412 201413 201414 201415 201416Handling 90% 89% 89% 89%OOSC 24% 27% 27% 14%OOS 16% 15% 14% 13%Visibility 40% 41% 40% 40%

Jakarta Inner AVR

Column1 201412 201413 201414 201415 201416Handling 88% 88% 88% 88%OOSC 16% 17% 17% 8%OOS 9% 10% 10% 9%Visibility 32% 31% 32% 31%

Jakarta Utara

Column1 201412 201413 201414 201415 201416Handling 97% 97% 97% 97%OOSC 20% 20% 21% 11%OOS 4% 4% 5% 4%Visibility 37% 36% 41% 39%

Jakarta Timur

Column1 201412 201413 201414 201415 201416Handling 87% 87% 87% 87%OOSC 12% 16% 16% 8%OOS 11% 12% 12% 12%Visibility 28% 28% 29% 28%

Jakarta Pusat

Column1 201412 201413 201414 201415 201416

Page 13: Graphic Set, PT. HM SAMPOERNA, Tbk

Handling 94% 94% 94% 94%OOSC 19% 18% 19% 7%OOS 6% 7% 7% 6%Visibility 26% 26% 27% 25%

Jakarta Selatan

Column1 201412 201413 201414 201415 201416Handling 87% 86% 86% 87%OOSC 10% 9% 7% 4%OOS 9% 9% 9% 10%Visibility 31% 30% 30% 29%

Jakarta Barat

Column1 201412 201413 201414 201415 201416Handling 85% 85% 86% 85%OOSC 15% 18% 20% 11%OOS 11% 11% 11% 11%Visibility 32% 32% 32% 31%

Depok

Column1 201412 201413 201414 201415 201416Handling 77% 77% 77% 77%OOSC 18% 20% 19% 8%OOS 15% 15% 14% 14%Visibility 35% 35% 35% 35%

Jakarta Inner MBM

Column1 201412 201413 201414 201415 201416Handling 100% 99% 99% 99%OOSC 40% 41% 40% 25%OOS 2% 2% 2% 2%Visibility 42% 41% 43% 42%

Jakarta Utara

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 44% 51% 39% 35%OOS 1% 1% 1% 1%Visibility 41% 39% 45% 44%

Jakarta Timur

Page 14: Graphic Set, PT. HM SAMPOERNA, Tbk

Column1 201412 201413 201414 201415 201416Handling 100% 99% 99% 100%OOSC 42% 42% 40% 26%OOS 2% 3% 3% 2%Visibility 39% 39% 39% 39%

Jakarta Pusat

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 41% 42% 42% 18%OOS 1% 1% 1% 1%Visibility 37% 37% 37% 36%

Jakarta Selatan

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 39% 34% 29% 18%OOS 1% 1% 1% 1%Visibility 50% 48% 49% 48%

Jakarta Barat

Column1 201412 201413 201414 201415 201416Handling 100% 99% 99% 99%OOSC 48% 49% 52% 37%OOS 2% 2% 2% 2%Visibility 41% 40% 40% 40%

Depok

Column1 201412 201413 201414 201415 201416Handling 98% 98% 98% 98%OOSC 24% 30% 35% 17%OOS 4% 4% 4% 4%Visibility 46% 46% 46% 46%

Jakarta Inner MIB

Column1 201412 201413 201414 201415 201416Handling 98% 98% 98% 98%OOSC 35% 36% 35% 22%OOS 6% 6% 5% 5%Visibility 46% 45% 46% 45%

Jakarta Utara

Page 15: Graphic Set, PT. HM SAMPOERNA, Tbk

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 25% 30% 27% 17%OOS 2% 2% 2% 2%Visibility 50% 48% 52% 50%

Jakarta Timur

Column1 201412 201413 201414 201415 201416Handling 97% 97% 97% 98%OOSC 31% 37% 35% 22%OOS 8% 8% 7% 6%Visibility 38% 38% 39% 39%

Jakarta Pusat

Column1 201412 201413 201414 201415 201416Handling 99% 99% 99% 99%OOSC 53% 48% 48% 31%OOS 4% 4% 4% 3%Visibility 43% 43% 44% 42%

Jakarta Selatan

Column1 201412 201413 201414 201415 201416Handling 100% 100% 100% 100%OOSC 44% 40% 36% 23%OOS 2% 3% 3% 3%Visibility 54% 52% 52% 51%

Jakarta Barat

Column1 201412 201413 201414 201415 201416Handling 99% 99% 99% 98%OOSC 36% 40% 44% 27%OOS 6% 6% 6% 5%Visibility 45% 45% 45% 44%

Depok

Column1 201412 201413 201414 201415 201416Handling 92% 92% 92% 92%OOSC 21% 21% 24% 12%OOS 11% 11% 10% 10%Visibility 43% 43% 43% 43%

Page 16: Graphic Set, PT. HM SAMPOERNA, Tbk

Jakarta Inner KA Downline 201412 201413 201414 201415 201416PT MODERN PUTRA IN 90% 95% 94%PT. CIRCLEKA INDONE 97% 96% 95%PT. INDOMARCO PRI 88% 87% 86%

Jakarta Utara 201412 201413 201414 201415 201416PT MODERN PUTRA IN 75% 100% 100%PT. CIRCLEKA INDONE 100% 100% 100%PT. INDOMARCO PRI 84% 80% 80%

Jakarta Timur 201412 201413 201414 201415 201416PT MODERN PUTRA IN 100% 100% 100%PT. CIRCLEKA INDONE 100% 100% 100%PT. INDOMARCO PRI 95% 96% 94%

Jakarta Pusat 201412 201413 201414 201415 201416PT MODERN PUTRA IN 90% 94% 90%PT. CIRCLEKA INDONE 100% 100% 96%PT. INDOMARCO PRI 86% 87% 84%

Jakarta Selatan 201412 201413 201414 201415 201416PT MODERN PUTRA IN 75% 75% 75%PT. CIRCLEKA INDONE 93% 93% 93%PT. INDOMARCO PRI 91% 91% 89%

Jakarta Barat 201412 201413 201414 201415 201416PT MODERN PUTRA IN 100% 100% 100%PT. CIRCLEKA INDONE 91% 83% 83%PT. INDOMARCO PRI 81% 80% 80%

Depok 201412 201413 201414 201415PT MODERN PUTRA IN 100% 100% 100%PT. CIRCLEKA INDONE 100% 100% 100%PT. INDOMARCO PRI 89% 91% 90%

Jakarta Inner Anomaly Data Stock 0 butStock 1 Vi Stock < 5 Vis HRegion Inner 39 30 32

Jakarta Utara

Page 17: Graphic Set, PT. HM SAMPOERNA, Tbk

Stock 0 butStock 1 Vi Stock < 5 Vis HRetail Jakarta Utara 6 4 1

Jakarta Timur Stock 0 butStock 1 Vi Stock < 5 Vis HRetail Jakarta Timur 5 1 3

Jakarta Pusat Stock 0 butStock 1 Vi Stock < 5 Vis HRetail Jakarta Pusat 3 12 11

Jakarta Selatan Stock 0 butStock 1 Vi Stock < 5 Vis HRetail Jakarta Selatan 6 2

Jakarta Barat Stock 0 butStock 1 Vi Stock < 5 Vis HRetail Jakarta Barat 17 9 13

Depok Stock 0 butStock 1 Vi Stock < 5 Vis HRetail Depok 2 4 2

Jakarta Inner Time Spent <=2 3-5 6-10 11-15 > 15Region Inner 25 1180 10113 4744 4526

Jakarta Utara <=2 3-5 6-10 11-15 > 15

1 80 1072 513 519

Jakarta Timur <=2 3-5 6-10 11-15 > 15Region Inner 2 111 1653 845 1030

Jakarta Pusat <=2 3-5 6-10 11-15 > 15Region Inner 15 555 2365 955 764

Jakarta Selatan <=2 3-5 6-10 11-15 > 15Region Inner 1 109 1719 877 1020

Jakarta Barat <=2 3-5 6-10 11-15 > 15Region Inner 41 1849 1100 901

Page 18: Graphic Set, PT. HM SAMPOERNA, Tbk

Depok <=2 3-5 6-10 11-15 > 15Region Inner 6 284 1455 454 292

Jakarta Inner SKU Range by Brand 0-3 4-8 9-12 13-15 >16Region Inner 15 73 1033 4032 30952

Jakarta Utara 0-3 4-8 9-12 13-15 >16Jakarta Utara 1 4 17 143 3995

Jakarta Timur 0-3 4-8 9-12 13-15 >16Jakarta Timur 4 34 323 1031 5503

Jakarta Pusat 0-3 4-8 9-12 13-15 >16Jakarta Pusat 3 5 141 568 5738

Jakarta Selatan 0-3 4-8 9-12 13-15 >16Jakarta Selatan 4 12 92 741 5881

Jakarta Barat 0-3 4-8 9-12 13-15 >16Jakarta Barat 2 8 127 832 6819

Depok 0-3 4-8 9-12 13-15 >16Depok 1 10 333 717 3016

12 13 14 15 16Retail Jakarta Inner 47 53 54

12 13 14 15 16Retail Jakarta Utara 6 8 12

12 13 14 15 16Retail Jakarta Timur 19 28 23

Customer Tutup 4x berturut-turut

Page 19: Graphic Set, PT. HM SAMPOERNA, Tbk

12 13 14 15 16Retail Jakarta Pusat 8 5 3

12 13 14 15 16Retail Jakarta Selatan 3 7 10

12 13 14 15 16Retail Jakarta Barat 10 4 5

12 13 14 15 16Retail Depok 1 1 1

Page 20: Graphic Set, PT. HM SAMPOERNA, Tbk

Time Spent

Page 21: Graphic Set, PT. HM SAMPOERNA, Tbk

SKU Range by Brand

Customer Tutup 4x berturut-turut

Page 22: Graphic Set, PT. HM SAMPOERNA, Tbk

20 20 20 20 20

98% 98%95%

108%

20 20 20 20 20

96% 96%

82%

105%

20 20 20 20 20

98% 97%88%

100%

20 20 20 20 20

96% 96%92%

103%

20 20 20 20 20

98% 99% 97% 98%

Jakarta Inner

Jakarta Timur

Jakarta Inner

Jakarta Utara Jakarta Pusat

2 2 2 2 2

100% 100% 100% 100%

47%31% 31%

49%

0% 0% 0% 0%

68% 67% 68% 67%

2 2 2 2 2

100% 100% 100% 100%

18%

0%0%

60%

0% 0% 0% 0%

88% 88% 91% 88%

2 2 2 2 2

100% 100% 100% 100%

0% 0%

50% 50%

0% 0% 0% 0%

60% 60% 61% 58%

Page 23: Graphic Set, PT. HM SAMPOERNA, Tbk

Jakarta Timur Jakarta Selatan

2 2 2 2 2

100% 100% 100% 100%

47%31% 31%

49%

0% 0% 0% 0%

68% 67% 68% 67%

2 2 2 2 2

100% 100% 100% 100%

18%

0%0%

60%

0% 0% 0% 0%

88% 88% 91% 88%

2 2 2 2 2

100% 100% 100% 100%

0% 0%

50% 50%

0% 0% 0% 0%

60% 60% 61% 58%

2 2 2 2 2

100% 100% 100% 100%

63%71%

50%

13%0% 0% 0% 0%

58% 58% 58% 59%

2 2 2 2 2

100% 100% 100% 100%

100%

0% 0%

25%

0% 0% 0% 0%

72% 71% 72% 71%

Jakarta Inner

Jakarta Utara Jakarta Pusat

Jakarta Timur Jakarta Selatan

2 2 2 2 2

100% 100% 100% 100%

28%

40%49%

19%

0% 0% 0% 0%

59% 58% 59% 58% 2 2 2 2 2

100% 100% 100% 100%

23%

0%0%

0%1% 0% 0% 0%

82% 83% 85% 82%

2 2 2 2 2

100% 100% 100% 100%

40%

22%

40%

0%

0% 0% 0% 0%

45% 45% 46% 44%

2 2 2 2 2

100% 100% 100% 100%

26%36%

50%

20%0% 0% 0% 0%

47% 47% 47% 47%

2 2 2 2 2

100% 100% 100% 100%

25%33%

75%

14%0% 0% 0% 0%

65% 63% 65% 64%

Page 24: Graphic Set, PT. HM SAMPOERNA, Tbk

2 2 2 2 2

100% 100% 100% 100%

26%36%

50%

20%0% 0% 0% 0%

47% 47% 47% 47%

2 2 2 2 2

100% 100% 100% 100%

25%33%

75%

14%0% 0% 0% 0%

65% 63% 65% 64%

Jakarta Inner

Jakarta Utara Jakarta Pusat

Jakarta Timur Jakarta Selatan

2 2 2 2

100% 100% 100% 100%

56% 53% 53% 57%

0% 0% 0% 0%

65% 65% 66% 64%2 2 2 2

100% 100% 100% 100%

60%

86% 78%78%

0% 0% 0% 0%

88% 88% 92% 88%

2 2 2 2

100% 100% 100% 100%

38%33%

50%

67%

0% 0% 0% 0%

56% 56% 57% 54%

2 2 2 2

100% 100% 100% 100%

63% 63% 60% 64%

0% 0% 0% 0%

54% 54% 55% 55%

2 2 2 2

100% 100% 100% 100%

50%

0%

0%50%

0% 0% 0% 0%

72% 71% 72% 72%

Jakarta Inner

Jakarta Utara Jakarta Pusat

2 2 2 2 2

100% 100% 100% 100%

59%

55%50%

28%0% 0% 0% 0%

56% 56% 57% 55% 2 2 2 2 2

100% 100% 100% 100%

35%43%

29%

13%

0% 0% 0% 0%

75% 75% 78% 75%

2 2 2 2 2

100% 100% 100% 100%

46%

57%63%

29%

0% 0% 0% 0%

47% 46% 47% 45%

Page 25: Graphic Set, PT. HM SAMPOERNA, Tbk

Jakarta Timur Jakarta Selatan

2 2 2 2 2

100% 100% 100% 100%

59%

55%50%

28%0% 0% 0% 0%

56% 56% 57% 55% 2 2 2 2 2

100% 100% 100% 100%

35%43%

29%

13%

0% 0% 0% 0%

75% 75% 78% 75%

2 2 2 2 2

100% 100% 100% 100%

46%

57%63%

29%

0% 0% 0% 0%

47% 46% 47% 45%

2 2 2 2 2

100% 100% 100% 100%

41% 44%

56%

30%

0% 0% 0% 0%

47% 47% 48% 47%

2 2 2 2 2

100% 100% 100% 100%

86%

60% 57%

25%0% 0% 0% 0%

67% 65% 66% 65%

Jakarta Inner

Jakarta Utara Jakarta Pusat

Jakarta Timur Jakarta Selatan

2 2 2 2 2

100% 100% 100% 100%

53%45% 50%

24%0% 0% 0% 0%

54% 54% 55% 53% 2 2 2 2 2

100% 100% 100% 100%

47% 44%

35%25%

1% 0% 0% 0%

71% 71%75% 73%

2 2 2 2 2

100% 100% 100% 100%

38%43%

57%

22%

0% 0% 0% 0%

46% 45% 46% 44%

2 2 2 2 2

100% 100% 100% 100%

44%40%

48%

24%

0% 0% 0% 0%

45% 46% 46% 45%

2 2 2 2 2

100% 100% 100% 100%

100%

44%64%

20%0% 0% 0% 0%

65% 63% 64% 63%

Page 26: Graphic Set, PT. HM SAMPOERNA, Tbk

2 2 2 2 2

100% 100% 100% 100%

44%40%

48%

24%

0% 0% 0% 0%

45% 46% 46% 45%

2 2 2 2 2

100% 100% 100% 100%

100%

44%64%

20%0% 0% 0% 0%

65% 63% 64% 63%

Jakarta Inner

Jakarta Utara Jakarta Pusat

Jakarta Timur Jakarta Selatan

2 2 2 2 2

100% 100% 100% 100%

55%60% 58%

53%

0% 0% 0% 0%

61% 60% 61% 60% 2 2 2 2 2

100% 100% 100% 100%

54%50% 50%

33%

1% 0% 1% 1%

83% 83% 86% 83%

2 2 2 2 2

100% 100% 100% 100%

43%

73%56% 58%

0% 0% 0% 0%

50% 50% 51% 49%

2 2 2 2 2

100% 100% 100% 100%

48%58% 55% 52%

0% 1% 1% 1%

48% 48% 50% 50%

2 2 2 2 2

100% 100% 100% 100%

71%

40% 43%62%

0% 0% 0% 0%

68% 67% 67% 66%

Jakarta Inner

Jakarta Utara Jakarta Pusat

2 2 2 2 2

97% 96% 96% 96%

27% 27% 28%

16%9% 9% 9% 8%

24% 23% 24% 23%

2 2 2 2 2

100% 100% 100% 100%

13% 12% 12%8%

2% 2% 2% 2%

25% 24% 28% 27%

2 2 2 2 2

97% 97% 96% 96%

29% 29% 30%

14%

11% 12% 12% 10%

20% 20% 20% 19%

Page 27: Graphic Set, PT. HM SAMPOERNA, Tbk

Jakarta Timur Jakarta Selatan

2 2 2 2 2

97% 96% 96% 96%

27% 27% 28%

16%9% 9% 9% 8%

24% 23% 24% 23%

2 2 2 2 2

100% 100% 100% 100%

13% 12% 12%8%

2% 2% 2% 2%

25% 24% 28% 27%

2 2 2 2 2

97% 97% 96% 96%

29% 29% 30%

14%

11% 12% 12% 10%

20% 20% 20% 19%

2 2 2 2 2

94% 94% 94% 93%

31% 32% 31%

19%

12% 13% 13% 12%

22% 23% 24% 23%

2 2 2 2 2

99% 99% 99% 99%

28% 27% 28%

18%

6% 6% 6% 6%

30% 29% 29% 28%

Jakarta Inner

Jakarta Utara Jakarta Pusat

Jakarta Timur Jakarta Selatan

2 2 2 2 2

100% 100% 100% 100%

65% 68% 69%65%

2% 2% 2% 2%

63% 62% 63% 62%2 2 2 2 2

100% 100% 100% 100%

65% 63%68%

52%

1% 0% 1% 1%

80% 79%84% 82%

2 2 2 2 2

100% 100% 100% 100%

64%73% 72%

64%

3% 3% 3% 2%

55% 54% 55% 53%

2 2 2 2 2

100% 99% 100% 100%

58% 59% 62% 62%

2% 2% 2% 2%

56% 56% 56% 56%

2 2 2 2 2

100% 100% 100% 100%

60% 58%

59%

59%

2% 2% 2% 2%

65% 63% 64% 64%

Page 28: Graphic Set, PT. HM SAMPOERNA, Tbk

2 2 2 2 2

100% 99% 100% 100%

58% 59% 62% 62%

2% 2% 2% 2%

56% 56% 56% 56%

2 2 2 2 2

100% 100% 100% 100%

60% 58%

59%

59%

2% 2% 2% 2%

65% 63% 64% 64%

Jakarta Inner

Jakarta Utara Jakarta Pusat

Jakarta Timur Jakarta Selatan

2 2 2 2 2

97% 97% 97% 97%

36% 38% 39%22%

7% 7% 7% 6%

45% 45% 46% 45%

2 2 2 2 2

100% 100% 100% 100%

26%35%

42%

14%1% 1% 1% 1%

61% 61% 64% 61%

2 2 2 2 2

99% 99% 99% 98%

42% 40% 39%

19%

7% 7% 7% 6%

37% 37% 38% 36%

2 2 2 2 2

97% 96% 97% 96%

44% 47% 46%

30%

10% 11% 10% 10%

38% 38% 39% 39%

2 2 2 2 2

99% 99% 99% 99%

35% 32%28%

16%

5% 5% 5% 5%

49% 48% 49% 49%

Jakarta Inner

Jakarta Utara Jakarta Pusat

2 2 2 2 2

88% 88% 88% 88%

16% 17% 17%8%

9% 10% 10% 9%

32% 31% 32% 31%

2 2 2 2 2

97% 97% 97% 97%

20% 20% 21%

11%4%

4% 5%4%

37% 36%41% 39%

2 2 2 2 2

94% 94% 94% 94%

19% 18% 19%

7%6% 7% 7% 6%

26% 26% 27% 25%

Page 29: Graphic Set, PT. HM SAMPOERNA, Tbk

Jakarta Timur Jakarta Selatan

2 2 2 2 2

88% 88% 88% 88%

16% 17% 17%8%

9% 10% 10% 9%

32% 31% 32% 31%

2 2 2 2 2

97% 97% 97% 97%

20% 20% 21%

11%4%

4% 5%4%

37% 36%41% 39%

2 2 2 2 2

94% 94% 94% 94%

19% 18% 19%

7%6% 7% 7% 6%

26% 26% 27% 25%

2 2 2 2 2

87% 87% 87% 87%

12%16% 16%

8%11% 12% 12% 12%

28% 28% 29% 28%

2 2 2 2 2

87% 86% 86% 87%

10% 9% 7% 4%9% 9% 9% 10%

31% 30% 30% 29%

Jakarta Inner

Jakarta Utara Jakarta Pusat

Jakarta Timur Jakarta Selatan

2 2 2 2 2

100% 99% 99% 99%

40% 41% 40%25%

2% 2% 2% 2%

42% 41% 43% 42%

2 2 2 2 2

100% 100% 100% 100%

44%51%

39% 35%

1% 1% 1% 1%

41% 39%45% 44%

2 2 2 2 2

100% 100% 100% 100%

41% 42% 42%

18%

1% 1% 1% 1%

37% 37% 37% 36%

2 2 2 2 2

100% 99% 99% 100%

42% 42% 40%

26%

2% 3% 3% 2%

39% 39% 39% 39%

2 2 2 2 2

100% 100% 100% 100%

39% 34% 29%18%

1% 1% 1% 1%

50% 48% 49% 48%

Page 30: Graphic Set, PT. HM SAMPOERNA, Tbk

Jakarta Inner

Jakarta Utara Jakarta Pusat

Jakarta Timur Jakarta Selatan

2 2 2 2 2

98% 98% 98% 98%

35% 36% 35%

22%

6% 6% 5% 5%

46% 45% 46% 45%

2 2 2 2 2

100% 100% 100% 100%

25%30% 27%

17%2% 2% 2% 2%

50% 48% 52% 50%

2 2 2 2 2

99% 99% 99% 99%

53% 48% 48%31%

4% 4% 4% 3%

43% 43% 44% 42%

2 2 2 2 2

97% 97% 97% 98%

31%37% 35%

22%

8% 8% 7% 6%

38% 38% 39% 39%

2 2 2 2 2

100% 100% 100% 100%

44% 40% 36%23%2% 3% 3% 3%

54% 52% 52% 51%

Jakarta Inner

Jakarta Utara

201412 201413 201414 201415 201416

90%

95% 94%

97%96% 95%

88% 87%86%

201412 201413 201414 201415 201416

75%

100% 100%

100% 100% 100%84% 80% 80%

201412 201413 201414 201415 201416

90%

94%

90%

100% 100%

96%

86%87%

84%

Page 31: Graphic Set, PT. HM SAMPOERNA, Tbk

Jakarta Timur

201412 201413 201414 201415 201416

90%

95% 94%

97%96% 95%

88% 87%86%

201412 201413 201414 201415 201416

100% 100% 100%100% 100% 100%

95% 96%

94%

201412 201413 201414 201415 201416

75% 75% 75%

93% 93% 93%91% 91%

89%

Jakarta Inner

Jakarta Utara

Jakarta Timur

39

3032

6

4

1

5

1

3

6

2

3

12 11

Page 32: Graphic Set, PT. HM SAMPOERNA, Tbk

<=2 3-5 6-10 11-15 > 15

25

1180

10113

4744 4526

<=2 3-5 6-10 11-15 > 15

180

1072

513 519

<=2 3-5 6-10 11-15 > 15

2111

1653

845

1030

Jakarta Inner

Jakarta Utara

Jakarta Timur

5

1

3

6

2

Page 33: Graphic Set, PT. HM SAMPOERNA, Tbk

Jakarta Utara

0-3 4-8 9-12 13-15 >16

15 73 1033

4032

30952

0-3 4-8 9-12 13-15 >16

1 4 17 143

3995

0-3 4-8 9-12 13-15 >16

4 34323

1031

5503Jakarta Timur

Jakarta UtaraJakarta Pusat

Page 34: Graphic Set, PT. HM SAMPOERNA, Tbk

CSU Target CSU Cycle 1x1 Cycle 1x2

Jakarta Inner

Jakarta Timur Jakarta Selatan

Jakarta Utara

Jakarta Inner

Jakarta Pusat

12 13 14 15 16

47

53

54

12 13 14 15 16

6 8

12

12 13 14 15 16

8

5

3

Page 35: Graphic Set, PT. HM SAMPOERNA, Tbk

Jakarta Timur Jakarta Selatan

12 13 14 15 16

47

53

54

12 13 14 15 16

6 8

12

12 13 14 15 16

19

28

23

12 13 14 15 16

3

7

10

12 13 14 15 16

8

5

3

Page 36: Graphic Set, PT. HM SAMPOERNA, Tbk

20 20 20 20 20

98% 97%88%

100%

20 20 20 20 20

100% 100% 102%

112%

20 20 20 20 20

98% 99% 97% 98%

20 20 20 20 20

100% 101%108%

126%

Jakarta Pusat Jakarta Barat

Jakarta Selatan Depok

Jakarta Pusat Jakarta Barat

2 2 2 2 2

100% 100% 100% 100%

0% 0%

50% 50%

0% 0% 0% 0%

60% 60% 61% 58%

100% 100% 100% 100%

0%

14%20%

44%

0% 0% 0% 0%

63% 62% 62% 63%

Page 37: Graphic Set, PT. HM SAMPOERNA, Tbk

Jakarta Selatan Depok

2 2 2 2 2

100% 100% 100% 100%

0% 0%

50% 50%

0% 0% 0% 0%

60% 60% 61% 58%

100% 100% 100% 100%

0%

14%20%

44%

0% 0% 0% 0%

63% 62% 62% 63%

2 2 2 2 2

100% 100% 100% 100%

100%

0% 0%

25%

0% 0% 0% 0%

72% 71% 72% 71%

2 2 2 2 2

100% 100% 100% 100%

100% 100%

67%

100%

0% 0% 0% 0%

64% 64% 64% 63%

Jakarta Pusat Jakarta Barat

Jakarta Selatan Depok

2 2 2 2 2

100% 100% 100% 100%

40%

22%

40%

0%

0% 0% 0% 0%

45% 45% 46% 44%

2 2 2 2 2

100% 100% 100% 100%

56%50%

53% 31%

0% 0% 0% 0%

53% 52% 52% 52%

2 2 2 2 2

100% 100% 100% 100%

25%33%

75%

14%0% 0% 0% 0%

65% 63% 65% 64%

2 2 2 2 2

100% 100% 100% 100%

0%

100%

75%

50%

0% 0% 0% 0%

60% 60% 60% 58%

Page 38: Graphic Set, PT. HM SAMPOERNA, Tbk

2 2 2 2 2

100% 100% 100% 100%

25%33%

75%

14%0% 0% 0% 0%

65% 63% 65% 64%

2 2 2 2 2

100% 100% 100% 100%

0%

100%

75%

50%

0% 0% 0% 0%

60% 60% 60% 58%

Jakarta Pusat Jakarta Barat

Jakarta Selatan Depok

2 2 2 2

100% 100% 100% 100%

38%33%

50%

67%

0% 0% 0% 0%

56% 56% 57% 54%

2 2 2 2

100% 100% 100% 100%

71% 73% 73%

38%

0% 0% 0% 0%

58% 57% 57% 57%

2 2 2 2

100% 100% 100% 100%

50%

0%

0%50%

0% 0% 0% 0%

72% 71% 72% 72%

2 2 2 2

100% 100% 100% 100%

57%67%

57%

43%

0% 0% 0% 0%

62% 61% 61% 60%

Jakarta Pusat Jakarta Barat

2 2 2 2 2

100% 100% 100% 100%

46%

57%63%

29%

0% 0% 0% 0%

47% 46% 47% 45%

2 2 2 2 2

100% 100% 100% 100%

45% 44%

31%18%

0% 0% 0% 0%

50% 50% 49% 47%

Page 39: Graphic Set, PT. HM SAMPOERNA, Tbk

Jakarta Selatan Depok

2 2 2 2 2

100% 100% 100% 100%

46%

57%63%

29%

0% 0% 0% 0%

47% 46% 47% 45%

2 2 2 2 2

100% 100% 100% 100%

45% 44%

31%18%

0% 0% 0% 0%

50% 50% 49% 47%

2 2 2 2 2

100% 100% 100% 100%

86%

60% 57%

25%0% 0% 0% 0%

67% 65% 66% 65%

2 2 2 2 2

100% 100% 100% 100%100%

81% 67%

55%

0% 1% 1% 0%

53% 53% 53% 52%

Jakarta Pusat Jakarta Barat

Jakarta Selatan Depok

2 2 2 2 2

100% 100% 100% 100%

38%43%

57%

22%

0% 0% 0% 0%

46% 45% 46% 44%

2 2 2 2 2

100% 100% 100% 100%

38%

35%

35%21%

0% 0% 0% 0%

48% 48% 47% 45%

2 2 2 2 2

100% 100% 100% 100%

100%

44%64%

20%0% 0% 0% 0%

65% 63% 64% 63%

2 2 2 2 2

100% 100% 100% 100%

52%62% 63%

30%1% 1% 1% 1%

52% 51% 51% 50%

Page 40: Graphic Set, PT. HM SAMPOERNA, Tbk

2 2 2 2 2

100% 100% 100% 100%

100%

44%64%

20%0% 0% 0% 0%

65% 63% 64% 63%

2 2 2 2 2

100% 100% 100% 100%

52%62% 63%

30%1% 1% 1% 1%

52% 51% 51% 50%

Jakarta Pusat Jakarta Barat

Jakarta Selatan Depok

2 2 2 2 2

100% 100% 100% 100%

43%

73%56% 58%

0% 0% 0% 0%

50% 50% 51% 49%

2 2 2 2 2

100% 100% 100% 100%

38%

58%48%

38%

1% 0% 0% 0%

57% 56% 55% 55%

2 2 2 2 2

100% 100% 100% 100%

71%

40% 43%62%

0% 0% 0% 0%

68% 67% 67% 66%

2 2 2 2 2

100% 100% 100% 100%

77%82%

94%

74%

1% 1% 1% 1%

58% 59% 59% 57%

Jakarta Pusat Jakarta Barat

2 2 2 2 2

97% 97% 96% 96%

29% 29% 30%

14%

11% 12% 12% 10%

20% 20% 20% 19%

2 2 2 2 2

99% 99% 99% 99%

39% 40% 40%31%

5% 7% 7% 5%

23% 21% 20% 21%

Page 41: Graphic Set, PT. HM SAMPOERNA, Tbk

Jakarta Selatan Depok

2 2 2 2 2

97% 97% 96% 96%

29% 29% 30%

14%

11% 12% 12% 10%

20% 20% 20% 19%

2 2 2 2 2

99% 99% 99% 99%

39% 40% 40%31%

5% 7% 7% 5%

23% 21% 20% 21%

2 2 2 2 2

99% 99% 99% 99%

28% 27% 28%

18%

6% 6% 6% 6%

30% 29% 29% 28%

2 2 2 2 2

91% 91% 90% 90%

24% 24% 24%

8%15% 14% 13% 13%

23% 23% 23% 23%

Jakarta Pusat Jakarta Barat

Jakarta Selatan Depok

2 2 2 2 2

100% 100% 100% 100%

64%73% 72%

64%

3% 3% 3% 2%

55% 54% 55% 53%

2 2 2 2 2

100% 100% 100% 100%

72% 72% 74% 71%

2% 2% 3% 2%

58% 58% 57% 57%

2 2 2 2 2

100% 100% 100% 100%

60% 58%

59%

59%

2% 2% 2% 2%

65% 63% 64% 64%

2 2 2 2 2

100% 99% 100% 100%

69%

81% 80% 81%

2% 2% 2% 2%

63% 62% 62% 60%

Page 42: Graphic Set, PT. HM SAMPOERNA, Tbk

2 2 2 2 2

100% 100% 100% 100%

60% 58%

59%

59%

2% 2% 2% 2%

65% 63% 64% 64%

2 2 2 2 2

100% 99% 100% 100%

69%

81% 80% 81%

2% 2% 2% 2%

63% 62% 62% 60%

Jakarta Pusat Jakarta Barat

Jakarta Selatan Depok

2 2 2 2 2

99% 99% 99% 98%

42% 40% 39%

19%

7% 7% 7% 6%

37% 37% 38% 36%

2 2 2 2 2

100% 99% 99% 99%

49% 50% 53%

38%

4% 5% 5% 5%

47% 46% 46% 45%

2 2 2 2 2

99% 99% 99% 99%

35% 32%28%

16%

5% 5% 5% 5%

49% 48% 49% 49%

2 2 2 2 2

90% 89% 89% 89%

24% 27% 27%

14%16% 15% 14% 13%

40% 41% 40% 40%

Jakarta Pusat Jakarta Barat

2 2 2 2 2

94% 94% 94% 94%

19% 18% 19%

7%6% 7% 7% 6%

26% 26% 27% 25%

2 2 2 2 2

85% 85% 86% 85%

15% 18%20%

11%

11% 11% 11% 11%

32% 32% 32% 31%

Page 43: Graphic Set, PT. HM SAMPOERNA, Tbk

Jakarta Selatan Depok

2 2 2 2 2

94% 94% 94% 94%

19% 18% 19%

7%6% 7% 7% 6%

26% 26% 27% 25%

2 2 2 2 2

85% 85% 86% 85%

15% 18%20%

11%

11% 11% 11% 11%

32% 32% 32% 31%

2 2 2 2 2

87% 86% 86% 87%

10% 9% 7% 4%9% 9% 9% 10%

31% 30% 30% 29%

2 2 2 2 2

77% 77% 77% 77%

18% 20% 19%

8%15% 15% 14% 14%

35% 35% 35% 35%

Jakarta Pusat Jakarta Barat

Jakarta Selatan Depok

2 2 2 2 2

100% 100% 100% 100%

41% 42% 42%

18%

1% 1% 1% 1%

37% 37% 37% 36%

2 2 2 2 2

100% 99% 99% 99%

48% 49% 52%

37%

2% 2% 2% 2%

41% 40% 40% 40%

2 2 2 2 2

100% 100% 100% 100%

39% 34% 29%18%

1% 1% 1% 1%

50% 48% 49% 48%

2 2 2 2 2

98% 98% 98% 98%

24% 30%35%

17%

4% 4% 4% 4%

46% 46% 46% 46%

Page 44: Graphic Set, PT. HM SAMPOERNA, Tbk

KA Downline

Jakarta Pusat Jakarta Barat

Jakarta Selatan Depok

2 2 2 2 2

99% 99% 99% 99%

53% 48% 48%31%

4% 4% 4% 3%

43% 43% 44% 42%

2 2 2 2 2

99% 99% 99% 98%

36% 40% 44%27%6% 6% 6% 5%

45% 45% 45% 44%

2 2 2 2 2

100% 100% 100% 100%

44% 40% 36%23%2% 3% 3% 3%

54% 52% 52% 51%

2 2 2 2 2

92% 92% 92% 92%

21% 21% 24%

12%

11% 11% 10% 10%

43% 43% 43% 43%

Jakarta Pusat Jakarta Barat

201412 201413 201414 201415 201416

90%

94%

90%

100% 100%

96%

86%87%

84%

201412 201413 201414 201415 201416

100% 100% 100%91%

83% 83%81% 80% 80%

Page 45: Graphic Set, PT. HM SAMPOERNA, Tbk

Anomaly Region

Jakarta Selatan Depok

201412 201413 201414 201415 201416

75% 75% 75%

93% 93% 93%91% 91%

89%

201412 201413 201414 201415

100% 100% 100%100% 100% 100%

89%91% 90%

Jakarta Pusat Jakarta Barat

Jakarta Selatan Depok

6

4

1

17

9

13

5

1

3 2

4

2

6

2

3

12 11

Page 46: Graphic Set, PT. HM SAMPOERNA, Tbk

Time Spent

SKU by Brand

<=2 3-5 6-10 11-15 > 15

180

1072

513 519

<=2 3-5 6-10 11-15 > 15

15

555

2365

955764

<=2 3-5 6-10 11-15 > 15

41

1849

1100

901

<=2 3-5 6-10 11-15 > 15

2111

1653

845

1030

<=2 3-5 6-10 11-15 > 15

1109

1719

8771020

<=2 3-5 6-10 11-15 > 15

6

284

1455

454

292

Jakarta Pusat Jakarta Barat

Jakarta Selatan Depok

5

1

3 2

4

2

6

2

Page 47: Graphic Set, PT. HM SAMPOERNA, Tbk

Jakarta BaratJakarta Pusat

0-3 4-8 9-12 13-15 >16

1 4 17 143

3995

0-3 4-8 9-12 13-15 >16

3 5 141568

5738

0-3 4-8 9-12 13-15 >16

2 8 127

832

6819

0-3 4-8 9-12 13-15 >16

4 34323

1031

5503

0-3 4-8 9-12 13-15 >16

4 12 92

741

5881

0-3 4-8 9-12 13-15 >16

1 10

333

717

3016

Jakarta Selatan Depok

Jakarta Pusat Jakarta Barat

Page 48: Graphic Set, PT. HM SAMPOERNA, Tbk

Cycle 1x2 New Customer

Jakarta Selatan Depok

Customer Tutup 4x berturut-turut

Jakarta Barat

12 13 14 15 16

8

5

3

12 13 14 15 16

10

45

Page 49: Graphic Set, PT. HM SAMPOERNA, Tbk

Jakarta Selatan Depok

12 13 14 15 16

3

7

10

12 13 14 15 16

1 1 1

12 13 14 15 16

8

5

3

12 13 14 15 16

10

45

Page 50: Graphic Set, PT. HM SAMPOERNA, Tbk

KA Downline

Page 51: Graphic Set, PT. HM SAMPOERNA, Tbk

Anomaly Region

`

Page 52: Graphic Set, PT. HM SAMPOERNA, Tbk

Time Spent

SKU by Brand

Page 53: Graphic Set, PT. HM SAMPOERNA, Tbk

Actual VisitArea 201414 201415

Retail Jakarta Utara 105%

Retail Jakarta Pusat 100%

Retail Jakarta Barat 112%

Retail Jakarta Timur 103%

Retail Jakarta Selatan 98%

Retail Depok 126%

Retail Inner 108%

Handling

Core Brand

Brand 201414 201415

DSS12 100%

SAH12 100%

MLD16 100%

MBR20 100%

MBL20 100%

UML16 100%

Potential Brand

Brand 201414 201415

DSS16 96%

DSM12 100%

MLD12 97%

AVR16 88%

MBM20 99%

MIB20 98%

OOS dan OOSC

Core Brand

OOS Brand 201414 201415

DSS12 0%

SAH12 0%

MLD16 0%

MBR20 0%

MBL20 0%

UML16 0%

Core Brand

OOSC Brand 201414 201415

DSS12 49%

SAH12 19%

MLD16 57%

MBR20 28%

MBL20 24%

Page 54: Graphic Set, PT. HM SAMPOERNA, Tbk

UML16 53%

OOS dan OOSC

Potential Brand

OOS Brand 201414 201415

DSS16 8%

DSM12 2%

MLD12 6%

AVR16 9%

MBM20 2%

MIB20 5%

Potential Brand

OOSC Brand 201414 201415

DSS16 16%

DSM12 65%

MLD12 22%

AVR16 8%

MBM20 25%

MIB20 22%

Visibility

Core Brand

Brand 201414 201415

DSS12 67%

SAH12 58%

MLD16 64%

MBR20 55%

MBL20 53%

UML16 60%

Potential

Brand 201414 201415

DSS16 23%

DSM12 62%

MLD12 45%

AVR16 31%

MBM20 42%

MIB20 45%

Anomali DataArea Stock 0 but visible Stock 1 Vis H/M Stock < 5 Vis H

Retail Jakarta Utara 6 4 1Retail Jakarta Pusat 3 12 11Retail Jakarta Barat 17 9 13Retail Jakarta Timur 5 1 3Retail Jakarta Selatan 6 2

Page 55: Graphic Set, PT. HM SAMPOERNA, Tbk

Retail Depok 2 4 2Retail Inner 39 30 32

Time SpentArea

1 80 1072 513

15 555 2365 955

41 1849 1100

2 111 1653 845

1 109 1719 877

6 284 1455 454

25 1180 10113 4744

POG Compliance

KA Downline 201415 201416

PT MODERN PUTRA INDONESIA

PT. CIRCLEKA INDONESIA UTAMA

PT. INDOMARCO PRISMATAMA

SKU Range by BrandArea 0-3 4-8 9-12 13-15

Retail Jakarta Utara 1 4 17 143

3 5 141 568

2 8 127 832

4 34 323 1031

4 12 92 741

1 10 333 717

15 73 1033 4032

<=2 3-5 6-10 11-15

Retail Jakarta Utara

Retail Jakarta Pusat

Retail Jakarta Barat

Retail Jakarta Timur

Retail Jakarta Selatan

Retail Depok

Retail Inner

Retail Jakarta Pusat

Retail Jakarta Barat

Retail Jakarta Timur

Retail Jakarta Selatan

Retail Depok

Retail Inner

Page 56: Graphic Set, PT. HM SAMPOERNA, Tbk

519

764

901

1030

1020

292

4526

>16

3995

5738

6819

5503

5881

3016

30952

> 15