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74 DAFTAR PUSTAKA Abdullah, T & Tantri, F 2012, Manajemen Pemasaran, Rajawali Pers, Jakarta Adrianisah, MN 2012, Penelitian Tentang Successful Aging (Studi Tentang Lanjut Usia Yang Anak Dan Keluarganya Tinggal Bersama), Skripsi, Universitas Muhammadiyah Purwokerto, Purwokerto Alma, B 2009, Manajemen Pemasaran dan Pemasaran Jasa, Alfabeta, Bandung Arikunto, S 2010, Prosedur Penelitian Suatu Pendekatan Praktek, Penerbit Rineka Cipta, Jakarta Astuti, R 2014, Strategi Pemasaran Desa Wisata Pentingsari, Tesis, Program Pascasarjana Universitas Pembangunan Nasional Veteran, Jakarta Bergh, DD & Ketchen, Jr. JD 2009, Research Methodology in Strategy & Management, Emerald Group Publishing Limited, UK Cox, MZ, Daspit, J, McLaughlin, E, & Jones III, RJ 2012, Strategic Management : Is It an Academic Discipline?’, Journal of Business Strategies, Vol. 29 Issue 1 Craven, DW & Piercy, NF 2013, Strategic Marketing, Tenth Edition, International Edition, McGraw-Hill/Irwin, New York, USA David, FR 2011, Strategic Management : Concepts & Cases, 13th edition, Prentice Hall, New Jersey, USA David, FR 2010, Strategic Management : Concepts, 13th edition, Prentice Hall, New Jersey, USA Gunawan, A 2011, ‘Strategi Pemasaran PT. Passion For Handicraft Dengan Pendekatan Analisis SWOT’, Skripsi, Program Sarjana Fakultas Ekonomi Universitas Diponegoro, Semarang. Hariandja, ES, Simatupang, TM, Nasution, RA & Larso, D 2014, ‘Dynamic Marketing & Service Innovation for Service Excellence’, Gadjah Mada International Journal of Business, Vol. 16, No. 2 (May-August 2014), p.143-166 Hurriyati, R 2010, Bauran Pemasaran dan Loyalitas Konsumen, Alfabeta, Bandung UPN "VETERAN" JAKARTA
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Page 1: DAFTAR PUSTAKA - repository.upnvj.ac.idrepository.upnvj.ac.id/4595/8/DAFTAR PUSTAKA.pdf · Murdopo 2011, ‘Potensi Industri MICE Indonesia’, Warta Ekspor, DJPEN/MJL/002/07/2011

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DAFTAR PUSTAKA

Abdullah, T & Tantri, F 2012, Manajemen Pemasaran, Rajawali Pers, Jakarta

Adrianisah, MN 2012, Penelitian Tentang Successful Aging (Studi Tentang LanjutUsia Yang Anak Dan Keluarganya Tinggal Bersama), Skripsi, UniversitasMuhammadiyah Purwokerto, Purwokerto

Alma, B 2009, Manajemen Pemasaran dan Pemasaran Jasa, Alfabeta,Bandung

Arikunto, S 2010, Prosedur Penelitian Suatu Pendekatan Praktek, PenerbitRineka Cipta, Jakarta

Astuti, R 2014, Strategi Pemasaran Desa Wisata Pentingsari, Tesis, ProgramPascasarjana Universitas Pembangunan Nasional ‘Veteran’, Jakarta

Bergh, DD & Ketchen, Jr. JD 2009, Research Methodology in Strategy &Management, Emerald Group Publishing Limited, UK

Cox, MZ, Daspit, J, McLaughlin, E, & Jones III, RJ 2012, ‘Strategic Management: Is It an Academic Discipline?’, Journal of Business Strategies, Vol. 29Issue 1

Craven, DW & Piercy, NF 2013, Strategic Marketing, Tenth Edition, InternationalEdition, McGraw-Hill/Irwin, New York, USA

David, FR 2011, Strategic Management : Concepts & Cases, 13th edition,Prentice Hall, New Jersey, USA

David, FR 2010, Strategic Management : Concepts, 13th edition, Prentice Hall,New Jersey, USA

Gunawan, A 2011, ‘Strategi Pemasaran PT. Passion For Handicraft DenganPendekatan Analisis SWOT’, Skripsi, Program Sarjana Fakultas EkonomiUniversitas Diponegoro, Semarang.

Hariandja, ES, Simatupang, TM, Nasution, RA & Larso, D 2014, ‘DynamicMarketing & Service Innovation for Service Excellence’, Gadjah MadaInternational Journal of Business, Vol. 16, No. 2 (May-August 2014),p.143-166

Hurriyati, R 2010, Bauran Pemasaran dan Loyalitas Konsumen, Alfabeta,Bandung

UPN "VETERAN" JAKARTA

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Johnson, G, Scholes, K, & Whittington, R 2008, Exploring Corporate Strategy,Prentice Hall, New Jersey, USA

Kennedy, JE 2009, Seri Marketing Communication : Manajemen Even, BIP,Jakarta

Kongrat, E., Ariantanto & Magdalena 2011, ‘Model Strategi Promosi StandPameran Pada Perusahaan PCO Professional Conference Organizer’, JurnalEkonomi Dan Bisnis, Vol 10, No. 2

Kotler, P & Keller, K 2006, Marketing Management 12th Edition, Prentice Hall,New Jersey, USA

Kotler, P. & Keller, K 2012, Marketing Management 14e Global Edition, PrenticeHall, New Jersey, USA

Luis, S, Prima A. Biromo, & Raymond Hadisubrata 2011, Even Elephants CanDance Tranforming Organizations Through Strategy & PerformanceExecution Excellence (SPEx2), Gramedia Pustaka Utama, Jakarta

Moleong, L.J 2009, Metode Peneltian Kualitatif Edisi Revisi, PT. RemajaRosdakarya Offset, Bandung

Mullins, J, & Walker, O 2013, Marketing Management : A Strategic Decision-Making Approach, 8 edition, International Edition, McGraw-Hill/Irwin,New York, USA

Munavizt, S 2010, Definition & Function of Professional Conference Organizer(PCO), diakses 20 Juli 2014,http://pariwisatadanteknologi.blogspot.com/2010/06/definition-function-of-professional.html?m=1

Murdopo 2011, ‘Potensi Industri MICE Indonesia’, Warta Ekspor,DJPEN/MJL/002/07/2011 Edisi Juli 2011

Nag, R, Hambrick, DC & Chen, MJ 2007, Strategic Management Journal, Vol.28, Issue 9, p.935-955

Nulz 2012, Manajemen Pemasaran Jasa dan Bauran Pemasaran Jasa, diakses28 Januari 2015, http://nulz-e.blogspot.com/2012/04/manajemen-pemasaran-jasa-dan-bauran.html

Porter, ME 2008, ‘The Five Competitive Forces That Shape Strategy’, HarvardBusiness Review, p.86-104

UPN "VETERAN" JAKARTA

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Pour, BS, Nazari, K, & Emami, M 2013, The Effect of Marketing Mix AttractingCustomers: Case Study of Saderat Bank in Kermanshah Province, AfricanJournal of Business Management, Academic Journals, p.3272-3280

Rangkuti, F 2009, Analisis SWOT Membedah Kasus Bisnis, Edisi Keenam Belas,PT. Gramedia Pustaka Utama, Jakarta

Rothaermel, FT 2012, Strategic Management : Concepts & Cases, GeorgiaInstitute of Technology, McGraw-Hill/Irwin, New York, USA

Saputra, SA 2013, ‘Proses Perencanaan Strategik Dengan Menggunakan SistemManajemen Strategy & Performance Execution Excellence (SPEx2) PadaPT. Guci Mas Plasindo’, Skripsi, Fakultas Ekonomi Universitas AtmajayaYogyakarta, Yogyakarta

Syahroni, B 2012, ‘Analisis SWOT dan Penyusunan Strategi PemasaranPelabuhan Ferry Internasional Sekupang’, Tesis, Program PascasarjanaUniversitas Terbuka, Jakarta

Wheelen, TL. & Hunger, DJ 2012, Strategic Management & Business Policy-Toward Global Sustainability, Thirteenth Edition, Prentice Hall, NewJersey, USA

Yochanan, E 2014, ‘Strategi Pemasaran Rumah Sakit Pusat Angkatan Udara dr.Suhardi Hardjolukito Yogyakarta dengan Analisis SWOT’, Tesis, ProgramPascasarjana Universitas Pembangunan Nasional ‘Veteran’, Jakarta

Zeithaml, B & Dwayne 2013, Service Marketing : Integrating Customer FocusAccross The Firm, 6th edition, McGraw-Hill, New York, USA

UPN "VETERAN" JAKARTA