“PENERAPAN GAYA GOTHIC ART DALAM PERANCANGAN … · i TUGAS AKHIR “PENERAPAN GAYA GOTHIC ART DALAM PERANCANGAN MEDIA PROMOSI BAND YAKUZA – BANDUNG” Diajukan Guna Melengkapi

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TUGAS AKHIR

“PENERAPAN GAYA GOTHIC ART DALAM

PERANCANGAN MEDIA PROMOSI

BAND YAKUZA – BANDUNG”

Diajukan Guna Melengkapi Sebagai Syarat

Dalam Mencapai Gelar Sarjana Strata Satu (S1)

Oleh :

SALAHUDIN AHMAD

NIM 41907120009

Dosen Pembimbing :

AGUS BUDI SETYAWAN S.Sn, M.Sn

PROGRAM STUDI DESAIN PRODUK FAKULTAS TEKNIK DESAIN DAN PERENCANAAN

UNIVERSITAS MERCU BUANA JAKARTA 2014

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KATA PENGANTAR

Segala puji dan syukur saya ucapkan kepada Allah SWT. Atas segala limpahan

rahmat-Nya sehingga penulis dapat menyelesaikan perancangan karya “penerapan

gaya gothi art dalam perancangan media promosi band yakuza-bandung” beserta

dengan buku laporan ini.

Penulisan laporan tugas akhir ini merupakan syarat kelulusan menjadi Sarjana

Strata Satu (S1) Program Studi Desain Produk, Fakultas Perencanaan dan Desain

Universitas Mercu Buana, Jakarta.

Tugas Akhir ini terselesaikan berkat doa dan dukungan dari pihak-pihak yang

sangat membantu. Oleh karena itu saya ucapkan terima kasih yang sebesar-besarnya

kepada :

1. Agus Budi Setyawan, S.Sn, M.Sn, selaku dosen pembimbing yang senantiasa

sabar memberi dukungan, arahan dan motivasi hingga terselesaikannya Tugas

Akhir.

2. Hady Soedarwanto, ST., M.Ds, selaku Kaprodi Jurusan Desain Produk, Universitas

Mercu Buana.

3. Lukman Arief, S.Ds, M.Sn , selaku Koordinator Tugas Akhir Jurusan Desain Produk,

Universitas Mercu Buana.

4. Kedua orang tua serta istri dan anak tercinta yang selalu senantiasa mendukung

penulis hingga proses perancangan karya ini selesai.

5. Teman – teman Band Yakuza - Bandung, Dona, Ceppy, Bale, Leo, Vera serta Iqbal

yang telah banyak bekerjasama dari awal proses perancangan hingga karya ini

selesai dibuat.

6. Teman – teman Marco Group serta Bu. Yuni Hartati yang selalu mendukung hingga

proses perancangan karya ini selesai.

7. Teman seperjuangan di Desain Produk : Enrico, Novi Irma, Nurmala Dewi, Clarin,

Nurul, Hendrik, Chenny, Handry, Er Lando, Ali Nurahmat, Rinaldi Octora, Agus,

Edwin serta teman – teman semua yang tidak bisa disebutkan satu-persatu.

Penyusunan laporan tugas akhir ini penulis mengetahui masih jauh dari

sempurna, dengan segala kekurangan yang penulis miliki. Oleh karena itu penulis

mohon maaf atas segala hati menerima kritik dan saran yang membangun.

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Semoga laporan ini dapat memberikan manfaat dan menambah wawasan serta

pengetahuan mengenai perancangan media promosi kepada penulis khususnya, dan

juga kepada para pembaca pada umumnya.

Jakarta, 19 Januari 2014

Penulis

Salahudin Ahmad

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DAFTAR ISI

Cover Dalam ..................................................................................................................... i

Halaman Pengesahan ...................................................................................................... ii

Halaman Pernyataan ........................................................................................................ iii

Abstrak .............................................................................................................................. iv

Kata Pengantar ................................................................................................................. vi

Kartu Asistensi ................................................................................................................ viii

Daftar Isi ........................................................................................................................... ix

BAB I PENDAHULUAN .................................................................................................. 1

1.1 Latar Belakang ............................................................................................... 1

1.2 Interpretasi Judul ............................................................................................ 3

1.3 Rumusan Masalah ......................................................................................... 3

1.4 State Of The Art ............................................................................................. 4

1.4.1 Referensi karya sejenis ............................................................... 4

1.4.2 Karya yang akan dibuat ............................................................... 7

1.5 Peluang dan Tantangan Studi ........................................................................ 8

BAB II METODOLOGI ..................................................................................................... 9

2.1 Tema Desain Perancangan ............................................................................ 9

2.2 Tujuan dan Manfaat Perancangan .................................................................. 9

2.2.1 Tujuan Perancangan ....................................................................... 9

2.2.2 Manfaat Perancangan ................................................................... 10

a. Manfaat perancangan bagi penulis .......................................... 10

b. Manfaat perancangan bagi band ............................................. 10

c. Manfaat perancangan bagi komunitas ..................................... 10

2.3 Kerangka Berfikir .......................................................................................... 11

2.4 Relefansi dan Konsekuensi Studi ................................................................. 11

2.5 Metode Perancangan ................................................................................... 12

2.5.1 Metode Pengumpulan Data ........................................................... 12

a. Studi Pustaka ........................................................................... 13

b. Sumber Online ......................................................................... 13

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c. Observasi Target Market ......................................................... 13

d. Studi Banding .......................................................................... 13

2.5.2 Metode Analisa Data ..................................................................... 14

a. Analisa permasalahan dengan menggunakan anaisis

S.W.O.T ....................................................................................... 14

∑ Strengh/ Kekuatan .......................................................... 14

∑ Weakness/Kelemahan ..................................................... 14

∑ Opportunity/Kesempatan ................................................. 14

∑ Threat/Ancaman .............................................................. 15

b. Analisa permasalahan dengan menggunakan anaisis 5W+1H

..................................................................................................... 15

∑ What/Apa ........................................................................ 15

∑ Why/Kenapa .................................................................... 15

∑ Where/Dimana ................................................................. 16

∑ Who/Siapa ....................................................................... 16

∑ When/Kapan .................................................................... 17

∑ How/Bagaimana ............................................................... 17

BAB III DATA PERANCANGAN ...................................................................................... 18

3.1 Tabel Data Perancangan ............................................................................. 18

3.2 Rincian Data Perancangan .......................................................................... 19

3.2.1 Sejarah Band ............................................................................... 19

3.2.2 Gaya Gothic ................................................................................. 22

a. Sejarah Gothic ......................................................................... 22

b. Karakteristik Gaya Gothic ........................................................ 24

∑ Simon Reynold ................................................................ 24

∑ Ted Polhemus ................................................................. 25

∑ Maxim Furex ................................................................... 25

3.2.3 Media Promosi ............................................................................. 26

3.2.4 Desain Grafis ............................................................................... 27

3.2.5 Prinsip Tipografi ........................................................................... 28

∑ Legability ......................................................................... 29

∑ Readebility ....................................................................... 29

∑ Visibility ............................................................................ 30

∑ Clarity ............................................................................... 30

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3.2.6 Prinsip Layout .............................................................................. 30

a. Perwajahan/Tata Letak (Layout) .............................................. 30

b. Prinsip Layout .......................................................................... 30

1. Sequence/urutan ....................................................... 31

2. Emphasist/ penekanan .............................................. 33

3. Balance/Keseimbangan ............................................. 34

4. Unity/ kesatuan .......................................................... 36

3.2.7 Warna .......................................................................................... 37

3.2.8 Ilustrasi ........................................................................................ 40

a. Ragam Gambar Ilustrasi .......................................................... 41

∑ Komik .............................................................................. 41

∑ Cover .............................................................................. 41

∑ Ilustrasi Karya Sastra ....................................................... 42

b. Corak Gambar Ilustrasi ............................................................ 43

∑ Realis .............................................................................. 43

∑ Karikatur .......................................................................... 43

∑ Kartun ............................................................................. 44

∑ Gambar Dekoratif ............................................................ 45

c. Unsur utama gambar ilustrasi .................................................. 45

∑ Gambar Manusia ............................................................ 45

∑ Gambar Tokoh Binatang ................................................. 48

∑ Gambar Tumbuhan ......................................................... 49

d. Media gambar ilustrasi ............................................................. 49

∑ Media Hitam Putih ........................................................... 49

∑ Media Pewarna ............................................................... 50

a. Cat air ......................................................................... 50

b. Pensil warna ............................................................... 51

3.2.9 Material ........................................................................................ 52

a. Kertas ...................................................................................... 52

b. Sticker ..................................................................................... 54

c. Resin ....................................................................................... 54

d. T-Shirt ..................................................................................... 55

BAB IV KONSEP PERANCANGAN ............................................................................... 56

4.1 Ide / Gagasan Perancangan ........................................................................ 56

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4.1.1 Ide Perancangan ......................................................................... 56

4.1.2 Inovasi Desain ............................................................................. 59

4.2 Sasaran Desain ............................................................................................ 59

a. Demografis ........................................................................................... 59

b. Psikografis ............................................................................................ 59

c. Geografis .............................................................................................. 59

4.3 Pendekatan Estetis Desain .......................................................................... 60

4.4 Muatan Lokal ................................................................................................ 60

4.5 Penerapan gaya gothic pada media promosi band yakuza-bandung ........... 61

4.5.1 Strategi Desain ................................................................................... 61

4.5.2 Konsep Elemen Visual ....................................................................... 61

a. Bentuk ..................................................................................... 61

b. Ilustrasi ................................................................................... 62

∑ Pencarian gaya sketsa .................................................... 62

∑ Pembuatan sketsa kasar ................................................ 63

∑ Pembuatan sketsa manual ............................................. 64

∑ Pewarnaan ....................................................................... 66

∑ Finishing .......................................................................... 69

c. Warna ..................................................................................... 70

d. Layout ..................................................................................... 72

e. Tipografi .................................................................................. 73

f. Format cover CD ..................................................................... 76

g. Produksi .................................................................................. 76

h. Proses Pasca Produksi ........................................................... 80

i. Hasil Akhir ................................................................................. 80

4.6 Pameran Karya Tugas Akhir ........................................................................ 81

a. Jadwal pelaksanaan tugas akhir ............................................. 81

b. Anggaran Biaya ...................................................................... 81

BAB V ULASAN KARYA PERANCANGAN .................................................................. 82

5.1 Hasil Perancangan ........................................................................................ 82

5.1.1 Cover Album & Booklet Lirik Lagu ................................................. 82

5.2 Media Pendukung ......................................................................................... 88

a. Poster ................................................................................... 88

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b. T-Shirt ................................................................................... 89

c. Jam Dinding ........................................................................ 90

d. Mug ...................................................................................... 91

e. Pin ......................................................................................... 92

f. Sticker ................................................................................. 93

g. Pick Gitar / Bass .................................................................... 94

h. Stick Drumm .......................................................................... 95

i. Kepala Sabuk / Belt ............................................................... 96

j. Topi ....................................................................................... 97

k. Gantungan Kunci ................................................................... 98

l. Door Tags .............................................................................. 99

m. Korek Api Gas ..................................................................... 100

n. Sweater / Hoodie ................................................................. 101

o. Rompi .................................................................................. 102

5.3 Pameran Karya Tugas Akhir ....................................................................... 103

5.3.1 Konsep Pameran Tugas Akhir ..................................................... 103

5.3.2 Waktu dan Tempat Pelaksanaan Tugas Akhir ............................ 105

5.3.3 Foto Dokumentasi Pameran Tugas Akhir .................................... 106

5.3.4 Komentar Pengujung Pameran ................................................... 109

BAB VI PENUTUP .................................................................................................. 110

6.1 Kesimpulan .................................................................................................. 110

6.2 Saran ........................................................................................................... 111

DAFTAR PUSTAKA .......................................................................................... 112

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DAFTAR TABEL

Tabel 1. Proses Perancangan Desain ........................................................................... 19

Tabel 2. Psikologi Warna ................................................................................................ 39

Tabel 3. Jadwal Proses Perancangan Desain ................................................................ 81