AndAnd Brand Partner Credentials

HARPAL SINGH (HEAD OF ART)

ROHAN TANDON (HEAD OF SERVICING)

ANAND SUSPI (HEAD OF COPY)

MEET THE CO-FOUNDERS

• We are 3 years old and extremely low profile

• We have a unique system of ATL / BTL, Retail & Digital under one roof

• We handle some pretty big & prestigious clients

• We have a team of 40 bright & sincere people, some of them handpicked from the big network agencies

IN A NUTSHELL

Significant time at Lowe Lintas.

Anand Suspi: 20 years of work experience (11 years at Lowe) Harpal Singh: 20 years of work experience (5 years at Lowe) Rohan Tandon: 14 years of work experience (5 years at Lowe)

OUR PAST

Anand SuspiCo - Founder& Head Copy

Over 20 years in advertising out of which nearly 11 years with Lowe.

Headed Creative for Lowe Delhi from Oct 2007 – Aug 2010.

Other than Lowe, has worked with DDB Mudra, Rediff, Grey & Hakuhodo.Clients he has worked on include: Unilever, Tata Group, Sony, Maruti Suzuki, Nestle, Dabur, Toshiba, Daikin, Indian Oil, USAID, Micromax, Hindustan Times,

Havells etc.

Harpal SinghCo - Founder& Head Art

Over 18 years in advertising across TBWA, Grey Worldwide and

Lowe Lintas. His experience involves brands like LG, Sony, Samsung, Parker, Pernod Ricard, Maruti Suzuki, Fever FM, Pedigree, Hindustan Times, Micromax etc.

Has a very good understanding of brands and consumers. Has led large-sized teams and managed clients efficiently.

Rohan TandonCo - Founder

& Head Account Management

Over 14 years of advertising experience, largely with Lowe Lintas.

Has delivered many talked-about campaigns on LG Electronics, Havells, Maruti Suzuki, Toshiba, Nestle, Expedia.co.in, Parker Pens etc.

Worked as Brand Head with Indian Express for 2 years.

Allan SaugatVice - President

• Over 13 Years in mainstream advertising with Leading agencies like Lowe, JWT, ADK Fortune(sister concern of JWT) & Rediffusion

• Clients worked on : ITC Wills Lifestyle, Dabur, Hero, VLCC, Mankind Pharma, Ghari Detergent, Videocon, Experion Developers, Central Park etc

• Spearheaded new business functions at ADK Fortune and Rediffusion

OUR EXPERIENCE WITH BRANDS

FILMS

https://www.youtube.com/watch?v=fow5HBCg_gw https://www.youtube.com/watch?v=6CuAdaXp33w https://www.youtube.com/watch?v=6CuAdaXp33w https://www.youtube.com/watch?v=JyTV8LHl6I8

THE SEXIEST PHONE IN THE WORLD

THE INCREDIBLE CAMERA PHONE

https://www.youtube.com/watch?v=9UAXoDtlggQ

THE SLIMMEST PHONE IN THE WORLD

https://www.youtube.com/watch?v=mhF94UY5vDcBRAND CAMPAIGN

https://www.youtube.com/watch?v=voC6-6i4Q-I

https://www.youtube.com/watch?v=DqhjExlrYsc

PRINT / OUTDOOR / POS

FUTURE BRANDS PVT. LTD.

We handle the creative mandate for 4 of their fashion labels.John Miller, Bare, Navras & Morpankh.

These are largely Autumn-Winter / Spring-Summer & EOSS campaigns.

(We obviously do a lot of print shoots for these brands.)

Brief: Highlighting Spring Summer 2016 collection. Deliverables included print, digital videos, SNS posts, outdoor and a calendar.

Creative Approach: JM’s Good Looking Rascal is anestablished property, known for his different take on the rules and mannerism

which govern the corporate world. This campaign was all about his take on modern-day acronyms.

Idea: A Dictionary by GLR

Digital Films

https://www.youtube.com/watch?v=x-UBiiQ-A98&feature=youtu.be

John Miller’s Calendar

Challenge: Design a calendar for year 2016 which doesn’t goin a dustbin after the year ends.

Calendar as coasters

IdeaGood Looking Rascal has created his own calendar dictionary for abbreviations like FYI – Flaunt Your Individuality, ROI – Return On Ingenuity, R&D, NDA etc. People have to define it in a most witty way

How It WorkedIt was a crowd sourced calendar dictionary contest running for two weeks, wherein each day people were asked to define one abbreviation in the quirkiest way. The most witty entry each day was gratified. Activity period was 12 days.

As a second leg to campaign, some witty entries were posted on a microsite which allowed users to download the customised calendar dictionary coasters

Hashtag: #GLRDictionary

Promotion:Facebook – Boosted Posts

Digital Launch of Coasters

Total Contest Unique Entries: 772

More than 2 lac people reached from entire campaign

More than 60k engagement from entire activity

1.5k + fans added and 50+ followers added

Build Up Posts

Contest Posts

Future Group - Other Brands

A FOOTWEAR & CLOTHING BRAND

Packaging designs

Flip Flop Diwali Collection Designs

WILD WATER

Wild Water has 2 brands:Wild Vitamin Water which is about goodness.

Wild Vitamin Sparkle which is a mild fizzy drink.

We handle all their creative work including packaging design and social media.

WILD WATER

WILD WATER

https://www.youtube.com/watch?v=fpHhy2W49mg

A SPECIALISED DIVISION

- RETAIL DESIGN & EXECUTION

GAMUT OF THINGS WE DOGAMUT OF THINGS WE DO

GIONEE MOBILES

Mall Kiosk Design

Visual Merchandising

Experience Van Design

Sunburn Goa - Experience Stall

India Gadget Expo Stall

Space Designing for Events and Stores

Table TopLit Standee

Airport Kiosk Promo Kiosk SIS

OTHER WORK

WILD WATER packaging

Lit display As seen from outside the store Inside the store

Modern Trade

Modular island design. Can be expanded or reduced.

Counter-top display unit

Packaging Design

Packaging Design

Product Dispenser

Etios Cross - Island display for malls & airports

STUD – Product staking unit

Video links to the films

Gionee Playlisthttps://www.youtube.com/playlist?list=PLJnD8T07MPsk6dFLezvZK3oVcWChrJJcg

Gionee Digital Videoshttps://www.youtube.com/playlist?list=PLJnD8T07MPsn1UCKM2shB8FGIxYYuKLy8

Suthol 2014 TVChttps://youtu.be/qTXAAdcXkFQ

Suthol 2016 TVChttps://youtu.be/V6FmOifrH0U

Boroline Moonhttps://youtu.be/sYCmPQdfJBo

Boroline Vidya Balanhttps://youtu.be/uvr3ix0x5xA

John Miller Digital Videos https://youtu.be/x-UBiiQ-A98

THANK YOU