131109 lia s associates bookclub design_designing brand story

BOOKCLUB: Designing Brand Story

DESIGNINGBRANDSTORY

DESIGNINGBRANDSTORY

DESIGNINGBRANDSTORY

DESIGNINGBRANDSTORY

Bagaimana meningkatkan internal brand/marketing?

1. Memancing/mendorong partisipasi2. Berbagi pengetahuan3. Membangun komunikasi4. Menganggap karyawan sebagai klien5. Bicara dengan jujur & terbuka6. Merekrut karyawan baru

DESIGNINGBRANDSTORY

DESIGNINGBRANDSTORY

7 macam inti plot cerita yang bisa menjadi panduan brand stories/brand telling

1. Overcoming the monster2. Rebirth 3. Quest4. Journey and Return5. Rags to Riches6. Tragedy7. Comedy

1. Overcoming The MonsterDESIGNINGBRANDSTORY

2. RebirthDESIGNINGBRANDSTORY

3. QuestDESIGNINGBRANDSTORY

4. Journey and ReturnDESIGNINGBRANDSTORY

5. Rags to RichesDESIGNINGBRANDSTORY

6. TragedyDESIGNINGBRANDSTORY

7. ComedyDESIGNINGBRANDSTORY

DESIGNINGBRANDSTORY